house of the dragon
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+385.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great104.85avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.01avg listing price — sweet spot $15–$100
Price range
Good£5.80–£31.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£6K£6K/yr · 418K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, house of the dragon is a £6K/yr Amazon United Kingdom market (418K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
house of the dragon market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £17K–£21K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #4,628
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 62%
- Out of stock
- 5.3%
- Avg brand age
- 44 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
60
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
7%
- Funko34%
- GAUEIOUR20%
- Paladone15%
- Grupo Erik13%
- House Of the Dragon9%
- Wolf Blass4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — +385.2% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 15.1×
Top house of the dragon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Rides Deluxe: HOTD - House Of the Dragon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko£24.084.8★468 rev
GAUEIOUR House of the Dragon Ring Shining Dragon Crown Ring Halloween Crown Vintage Domineering and Fashion Retro Dragons Shaped Rings(Gold)
GAUEIOUR£6.663.8★29 rev
Paladone House of The Dragon Egg Light - Officially Licensed Novelty Decor and Fandom Merchandise for HOTD and GOT Fans Powered by USB or Battery
Paladone£6.914.0★76 rev
House Of the Dragon Officially Licensed CARAXES Dragon Epic Hoodie (Black) Large
House Of the Dragon£31.660.0★0 rev
Grupo Erik Biscuit Jar - House of the Dragon Gifts for Adults | Cookie Jar Sweet Jars Airtight Food Storage Container Kitchen Decor | Game of Thrones Gifts Game of Thrones Merchandise
Grupo Erik£22.164.8★56 rev
Newest
by launch date
House Of The Dragon Cast Signed Autograph A4 Poster Photo Print TV Show Series Season Framed Memorabilia Gift Game Of Thrones (House Of Dragon 3 A4 Print (Unframed))
Mounted Gifts£5.800 rev
Ideas Ice Dragon Building SetCompatible with Mainstream brands Adults Collectible MOC Dragon Model STEM Toy for GOT Fans Home Decor Creative Gift for Kids Boys & Girls 8-16 (1019 PCS)
GXJTYYBS£28.8223 rev
HWC Trading House of the Dragon Gifts Printed Signed Autograph Presentation Photo Montage Display for TV Show Fans - A3 Framed
HWC Trading£27.657 rev
Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£20.30233 rev
Funko POP! Television: House of the Dragon - Daemon Targaryen - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£9.27102 rev
Trending
90-day click momentumHouse Of The Dragon Cast Signed Autograph A4 Poster Photo Print TV Show Series Season Framed Memorabilia Gift Game Of Thrones (House Of Dragon 3 A4 Print (Unframed))
Mounted Gifts£5.800.0★
House Of the Dragon Officially Licensed CARAXES Dragon Epic Hoodie (Black) Large
House Of the Dragon£31.660.0★
Funko Pop! Rides Deluxe: HOTD - House Of the Dragon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko£24.084.8★
Funko Pop! TV: House of the Dragon - Ser Criston Cole - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans
Funko£7.344.5★
GAUEIOUR House of the Dragon Ring Shining Dragon Crown Ring Halloween Crown Vintage Domineering and Fashion Retro Dragons Shaped Rings(Gold)
GAUEIOUR£6.663.8★
What buyers say about house of the dragon
What buyers praise and complain about, mined from review topics.What buyers love
“All the bricks are well made”
“Sturdy and well made would definitely recommend”
“fit together very well”
“great fun to build”
“Beautiful build”
“As described”
“Well detailed and made of good quality material”
“Beautiful addition to my collection”
“Worth for the price”
“It's a great present for 8+ my kids love it”
What buyers complain about
“Looks and feels very cheap tat”
“Slightly small size”
“The images for some parts are not always consistent with the actual parts supplied”
Top return reasons
Common questions
- Is house of the dragon profitable to sell on Amazon United Kingdom?
- The niche generates £6K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +385.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the house of the dragon niche?
- 9 brands and 60 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in house of the dragon?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- When does demand for house of the dragon peak?
- Demand peaks in Jun–Jul; the busiest month runs 15.1× the quietest.
- What does it cost to enter the house of the dragon niche?
- Listings span £5.80–£31.66; the average listing price is £17.01 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.