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House of the Dragon

Fail

Shoppers spend only $6K a year here, so House of the Dragon is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£6K/yr418K searches / yr
90-day growth
+385.2%search demand this quarter
Competition
76%top-5 click share · 9 brands · 60 sellers

Flapen Score

House of the Dragon against its category

The dotted line is the Fashion average. Past it, House of the Dragon is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The House of the Dragon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for House of the Dragon 418K times last year and spent an estimated £6K. The top 5 brands take 89% of clicks. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +385.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
418K
Growth, 90 days vs prior 90
+385.2%
Conversion, latest week
0.1%
Market size, estimated
£6Ka year
Peak month
July15.1× the quietest month
Top search term
house of the dragon404K searches a year

02 · Price

A sale here is worth £17.01.

Listings sell for £17.01 on average, from £5.80 to £31.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.01 that is £0 to £2K a year per listing.

Average price
£17.01inside the $15 to $100 sweet spot
Price range
£5.80–£31.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #4,628 within Jewellery. It carries 105 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
77%
Out of stock, average day
5.3%
Average rank
#4,628in Jewellery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
105per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top House of the Dragon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£569£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

60

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • Funko34%
  • GAUEIOUR20%
  • Paladone15%
  • Grupo Erik13%
  • House Of the Dragon9%
  • Wolf Blass4%
  • Open — no brand owns it (3 brands, 7%)

Demand

House of the Dragon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 15.1×

Reviews and returns

What reviews say buyers love and hate about House of the Dragon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.20

Looks and feels very cheap tat

Size-Overall17%+0.60

Slightly small size

little small on their finger

Advertised Vs Actual Product5%+0.28

The images for some parts are not always consistent with the actual parts supplied

Love

Quality-Overall13%−0.20

All the bricks are well made

A good quality item

Absolutely flawless

Strength12%+0.91

Sturdy and well made would definitely recommend

Im very pleased — sturdy, well-made, and a brilliant decorative piece as well as being practical

Size-Overall9%+0.60

fit together very well

good size my daughter very happy with it

Fun/Entertainment Experience9%+0.28

great fun to build

and is a fun way to show your enjoyment of the show

Design-Overall9%

Beautiful build

Im very pleased — sturdy, well-made, and a brilliant decorative piece as well as being practical

Despite these criticisms the intelligent design of the kit stands out

Return

0.9% Return rate 22% Fixable by listing

Scratch Resistance22%▁▁█▁▁▁
Quality-Overall22%▁█▁▁▁▁

Looks and feels very cheap tat

Instructions/User Manual/Troubleshooting11%▁▁▁▁█▁
Advertised Vs Actual Product11%▁▁▁█▁▁

The images for some parts are not always consistent with the actual parts supplied

Product Condition11%▁▁▁▁█▁

FAQ

Common House of the Dragon questions

Answered from the same tracked data.