House of the Dragon
FailShoppers spend an estimated $6K a year here, so House of the Dragon is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £6K/yr418K searches / yr
- 90-day growth
- +385.2%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 60 sellers
Flapen Score
House of the Dragon against its category
The dotted line is the Fashion average. Past it, House of the Dragon is stronger. Inside it, weaker.
Market
The House of the Dragon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for House of the Dragon 418K times last year and spent an estimated £6K. The top 5 brands take 89% of clicks. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +385.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.
- Searches, last 12 months
- 418K
- Growth, 90 days vs prior 90
- +385.2%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £6Ka year
- Peak month
- July15.1× the quietest month
- Top search term
- house of the dragon404K searches a year
02 · Price
A sale here is worth £17.01.
Listings sell for £17.01 on average, from £5.80 to £31.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.01 that is £0 to £2K a year per listing.
- Average price
- £17.01inside the $15 to $100 sweet spot
- Price range
- £5.80–£31.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #4,628 within Jewellery. It carries 105 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 77%
- Out of stock, average day
- 5.3%
- Average rank
- #4,628in Jewellery
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 105per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top House of the Dragon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko Pop! Rides Deluxe: HOTD - House Of the Dragon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- £24.08
- Rating
- 4.8/5
- Reviews
- 468
- Age
- 1y ago

GAUEIOUR House of the Dragon Ring Shining Dragon Crown Ring Halloween Crown Vintage Domineering and Fashion Retro Dragons Shaped Rings(Gold)
- Price
- £6.66
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 2y ago

Paladone House of The Dragon Egg Light - Officially Licensed Novelty Decor and Fandom Merchandise for HOTD and GOT Fans Powered by USB or Battery
- Price
- £6.91
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 3y ago

House Of the Dragon Officially Licensed CARAXES Dragon Epic Hoodie (Black) Large
- Price
- £31.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Grupo Erik Biscuit Jar - House of the Dragon Gifts for Adults | Cookie Jar Sweet Jars Airtight Food Storage Container Kitchen Decor | Game of Thrones Gifts Game of Thrones Merchandise
- Price
- £22.16
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 1y ago
Trending
estimated 90-day click momentum
House Of The Dragon Cast Signed Autograph A4 Poster Photo Print TV Show Series Season Framed Memorabilia Gift Game Of Thrones (House Of Dragon 3 A4 Print (Unframed))
- Price
- £5.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

House Of the Dragon Officially Licensed CARAXES Dragon Epic Hoodie (Black) Large
- Price
- £31.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Funko Pop! Rides Deluxe: HOTD - House Of the Dragon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- £24.08
- Rating
- 4.8/5
- Reviews
- 468
- Age
- 1y ago

Funko Pop! TV: House of the Dragon - Ser Criston Cole - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans
- Price
- £7.34
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 1y ago

GAUEIOUR House of the Dragon Ring Shining Dragon Crown Ring Halloween Crown Vintage Domineering and Fashion Retro Dragons Shaped Rings(Gold)
- Price
- £6.66
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 2y ago
Newest
by launch date
House Of The Dragon Cast Signed Autograph A4 Poster Photo Print TV Show Series Season Framed Memorabilia Gift Game Of Thrones (House Of Dragon 3 A4 Print (Unframed))
- Price
- £5.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ideas Ice Dragon Building SetCompatible with Mainstream brands Adults Collectible MOC Dragon Model STEM Toy for GOT Fans Home Decor Creative Gift for Kids Boys & Girls 8-16 (1019 PCS)
- Price
- £28.82
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 10mo ago

HWC Trading House of the Dragon Gifts Printed Signed Autograph Presentation Photo Montage Display for TV Show Fans - A3 Framed
- Price
- £27.65
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £20.30
- Rating
- 4.7/5
- Reviews
- 233
- Age
- 1y ago

Funko POP! Television: House of the Dragon - Daemon Targaryen - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £9.27
- Rating
- 4.9/5
- Reviews
- 102
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
60
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
7%
- Funko34%
- GAUEIOUR20%
- Paladone15%
- Grupo Erik13%
- House Of the Dragon9%
- Wolf Blass4%
- Open — no brand owns it (3 brands, 7%)
Demand
House of the Dragon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 15.1×
Reviews and returns
What reviews say buyers love and hate about House of the Dragon
We read the reviews and the return reasons for every product selling here.
“Looks and feels very cheap tat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common House of the Dragon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









