House of the Dragon
a small market ($6K/yr) — House of the Dragon doesn't clear our bar today.
Flapen Score
Is House of the Dragon profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, House of the Dragon is a £6K/yr Amazon United Kingdom market (418K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 46/100.
House of the Dragon: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +385.2% over the last 90 days and 0.1% of searches end in a purchase.
£6K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top House of the Dragon products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop! Rides Deluxe: HOTD - House Of the Dragon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- £24.08
- Rating
- 4.8/5
- Reviews
- 468
- Age
- 1y ago
GAUEIOUR House of the Dragon Ring Shining Dragon Crown Ring Halloween Crown Vintage Domineering and Fashion Retro Dragons Shaped Rings(Gold)
- Price
- £6.66
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 2y ago
Paladone House of The Dragon Egg Light - Officially Licensed Novelty Decor and Fandom Merchandise for HOTD and GOT Fans Powered by USB or Battery
- Price
- £6.91
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 3y ago
House Of the Dragon Officially Licensed CARAXES Dragon Epic Hoodie (Black) Large
- Price
- £31.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Grupo Erik Biscuit Jar - House of the Dragon Gifts for Adults | Cookie Jar Sweet Jars Airtight Food Storage Container Kitchen Decor | Game of Thrones Gifts Game of Thrones Merchandise
- Price
- £22.16
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 1y ago
Trending
90-day click momentum
House Of The Dragon Cast Signed Autograph A4 Poster Photo Print TV Show Series Season Framed Memorabilia Gift Game Of Thrones (House Of Dragon 3 A4 Print (Unframed))
- Price
- £5.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
House Of the Dragon Officially Licensed CARAXES Dragon Epic Hoodie (Black) Large
- Price
- £31.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Funko Pop! Rides Deluxe: HOTD - House Of the Dragon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- £24.08
- Rating
- 4.8/5
- Reviews
- 468
- Age
- 1y ago
Funko Pop! TV: House of the Dragon - Ser Criston Cole - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans
- Price
- £7.34
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 1y ago
GAUEIOUR House of the Dragon Ring Shining Dragon Crown Ring Halloween Crown Vintage Domineering and Fashion Retro Dragons Shaped Rings(Gold)
- Price
- £6.66
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 2y ago
Newest
by launch dateHouse Of The Dragon Cast Signed Autograph A4 Poster Photo Print TV Show Series Season Framed Memorabilia Gift Game Of Thrones (House Of Dragon 3 A4 Print (Unframed))
- Price
- £5.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Ideas Ice Dragon Building SetCompatible with Mainstream brands Adults Collectible MOC Dragon Model STEM Toy for GOT Fans Home Decor Creative Gift for Kids Boys & Girls 8-16 (1019 PCS)
- Price
- £28.82
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 10mo ago
HWC Trading House of the Dragon Gifts Printed Signed Autograph Presentation Photo Montage Display for TV Show Fans - A3 Framed
- Price
- £27.65
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £20.30
- Rating
- 4.7/5
- Reviews
- 233
- Age
- 1y ago
Funko POP! Television: House of the Dragon - Daemon Targaryen - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £9.27
- Rating
- 4.9/5
- Reviews
- 102
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
60
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
7%
- Funko34%
- GAUEIOUR20%
- Paladone15%
- Grupo Erik13%
- House Of the Dragon9%
- Wolf Blass4%
- Open — no brand owns it (3 brands, 7%)
House of the Dragon demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 15.1×
What reviews say buyers love and hate about House of the Dragon
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“All the bricks are well made”
“Sturdy and well made would definitely recommend”
“fit together very well”
“great fun to build”
“Beautiful build”
What buyers complain about
55% of reviews“Looks and feels very cheap tat”
“Slightly small size”
“The images for some parts are not always consistent with the actual parts supplied”
House of the Dragon return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common House of the Dragon questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
