Hotties
FailDemand is soft, at -73.0% this quarter, so Hotties is a Fail.
- Flapen Score
- 31 / 100Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 4831
- Market size
- £32K/yr59K searches / yr
- 90-day growth
- -73.0%search demand this quarter
- Competition
- 64%top-5 click share · 6 brands · 51 sellers
Flapen Score
Hotties against its category
The dotted line is the Fashion average. Past it, Hotties is stronger. Inside it, weaker.
Market
The Hotties market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hotties 59K times last year and spent an estimated £32K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -73.0%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £32Ka year
- Peak month
- December27.3× the quietest month
- Top search term
- hotties21K searches a year
02 · Price
A sale here is worth £11.82.
Listings sell for £11.82 on average, from £2.87 to £16.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.82 that is £6K to £9K a year per listing.
- Average price
- £11.82under the $15 to $100 sweet spot
- Price range
- £2.87–£16.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
37% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Sport Specific Clothing. It carries 2,816 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #96in Sport Specific Clothing
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,816per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Hotties products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Little Hotties Hand Warmers Disposable Up To 8 Hours Of Natural Heat Ideal For Outdoor Winter Activities Black Pack of 40
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 6,129
- Age
- 17y ago

Little Hotties 8-Hour Hand Warmers 10 Pair Black
- Price
- £6.19
- Rating
- 4.6/5
- Reviews
- 1,757
- Age
- 13y ago

Hotties Thermal Packs Replacement Core
- Price
- £8.35
- Rating
- 4.5/5
- Reviews
- 1,821
- Age
- 14y ago

Hotties Microhottie Microwave Hot Water Bottle -Lambswool Fleece - Cream
- Price
- £12.46
- Rating
- 4.3/5
- Reviews
- 3,221
- Age
- 19y ago

Little Hotties Box of 40 Pairs Hand Warmers
- Price
- £13.87
- Rating
- 4.6/5
- Reviews
- 1,757
- Age
- 15y ago
Trending
90-day click momentum
Warmies Plush Husky Microwavable Scented with French Lavender Hot or Cold Teddy for Relaxation and Warm Relief Weighted Teddy
- Price
- £15.95
- Rating
- 4.7/5
- Reviews
- 9,640
- Age
- 8y ago

Hotties Micro Hottie - Microwave Hot Water Bottle - Leopard Print Fleece
- Price
- £12.56
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 10y ago

Hotties Thermal Packs Replacement Core
- Price
- £8.35
- Rating
- 4.5/5
- Reviews
- 1,821
- Age
- 14y ago

HotHands Hand Warmers - 5 Pairs
- Price
- £2.87
- Rating
- 4.6/5
- Reviews
- 9,995
- Age
- 6y ago

Hotties Microhottie Microwave Hot Water Bottle - Quilted Royal Stewart Tartan - Red
- Price
- £15.19
- Rating
- 4.3/5
- Reviews
- 373
- Age
- 19y ago
Newest
by launch date
Hotties Microwave Hot Water Bottle - Glow in The Dark Stars and Moons Fleece Grey
- Price
- £12.46
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 9mo ago

Hotties Microwave Hot Water Bottle - Glow in The Dark Stars and Moons Fleece Pink
- Price
- £12.46
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 11mo ago

THE HEAT COMPANY Handwarmers - New: 30% Less Plastic - EXTRA WARM For 12 Hours Warm Hands - 16 Pairs - Air Activated Heat Pads - Pocket Warmer Against Cold Hands
- Price
- £13.51
- Rating
- 4.6/5
- Reviews
- 1,198
- Age
- 3y ago

Hotties Micro Hottie - Microwave Hot Water Bottle - Lambswool Fleece - Grey
- Price
- £12.49
- Rating
- 4.4/5
- Reviews
- 1,060
- Age
- 5y ago

HotHands Hand Warmers - 5 Pairs
- Price
- £2.87
- Rating
- 4.6/5
- Reviews
- 9,995
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
51
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Little Hotties55%
- Hotties33%
- Micro Hottie5%
- THE HEAT COMPANY3%
- Warmies2%
- HotHands2%
Demand
Hotties search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 27.3×
Search terms
Top Hotties search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hotties21K/yr
- little hotties hand warmers17K/yr
- hotties hand warmers5K/yr
- hotties microwave hot water bottle6K/yr
- little hotties6K/yr
- little hotties hand warmers 40 pack4K/yr
Reviews and returns
What reviews say buyers love and hate about Hotties
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
After around half a dozen uses it leaked badly
Leaking corners
leaks all over the chair
Takes a while to heat up
got hot again
some which merely warmed up
This item didnt last 2 weeks
Didnt last long
The box I ordered there seems to be a consistent issue that they only last 2 hours
they don't fit properly into my gloves
Smaller than expected
They are small
Don't be cheap - pay a little more
A complete waste of money
Such a waste of money
Love
Keeping yourself warm
Lovely and warm
Keeps your hands warm
They are also really good quality - the pouches are firm
Excellent hotties
Excellent product
Good value for money
Value for
Well worth it
Great for watching football on really cold days
great for winter
Great for winter walks
Perfect size
easy to fit into my gloves
Fits the cover I had
Return
0.6% Return rate 14% Fixable by listing
Takes a while to heat up
got hot again
some which merely warmed up
After around half a dozen uses it leaked badly
Leaking corners
leaks all over the chair
they don't fit properly into my gloves
Smaller than expected
They are small
This item didnt last 2 weeks
Didnt last long
The box I ordered there seems to be a consistent issue that they only last 2 hours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hotties questions
Answered from the same tracked data.









