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Horse Riding Socks

Fail

Shoppers spend only $39K a year here, so Horse Riding Socks is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£39K/yr92K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
50%top-5 click share · 17 brands · 32 sellers

Flapen Score

Horse Riding Socks against its category

The dotted line is the Fashion average. Past it, Horse Riding Socks is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Riding Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Riding Socks 92K times last year and spent an estimated £39K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
3.5%
Market size, estimated
£39Ka year
Peak month
December6.7× the quietest month
Top search term
horse riding socks34K searches a year

02 · Price

A sale here is worth £11.97.

Listings sell for £11.97 on average, from £5.97 to £42.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.97 that is £0 to £1K a year per listing.

Average price
£11.97under the $15 to $100 sweet spot
Price range
£5.97–£42.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #2,860 within Socks & Hosiery. It carries 728 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
62%
Out of stock, average day
4.9%
Average rank
#2,860in Socks & Hosiery
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
728per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Horse Riding Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

32

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

19%

  • LeMieux42%
  • Belloxis14%
  • ZombaFlo9%
  • Harrison Howard7%
  • VEARZ5%
  • Rozgul4%

Demand

Horse Riding Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Horse Riding Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse riding socks34K/yr
  • riding socks23K/yr
  • equestrian socks10K/yr
  • riding socks equestrian women6K/yr
  • lemieux socks7K/yr
  • le mieux socks9K/yr
  • horse riding socks women4K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Riding Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness19%−0.08

not very thick at all

Thinner than expected

Thin socks

Durability7%−0.05

Broke within first use

perhaps not durable

Constantly fall down

Material Quality7%−0.06

they don't feel like cotton hence the 3 stars

Synthetic-feeling fabric

More synthetic than cotton

Value For Money7%+0.17

expensive

They are expensive

For me the price is way too high at £28

Thin5%−0.01

But a little thin

Love

Quality-Overall19%+1.32

Very well made

Good quality socks and feels nice on

Excellent product

Size-Overall16%+0.67

Good fit

the boots are snug

The fit is true to size

Comfort-Overall14%+1.28

Very comfortable

Comfortable to wear

Nice comfy socks

Value For Money7%+0.17

Good value for money

Great value

Ok for the price

Warmth6%+0.24

warm enough to make a difference

have kept my feet warm

they are toasty warm

Return

0.7% Return rate 58% Fixable by listing

Size-Overall20%█▁▄▇▄▇

too baggy on the foot

quite tight around the top

Thigh Fit15%▆▆▁▁▃█

Not for fat knees

Thin10%▃█▁▁▁▁

But a little thin

Length10%▁▄█▁▃▁
Material Quality9%▁▆█▁▆▁

they don't feel like cotton hence the 3 stars

Synthetic-feeling fabric

More synthetic than cotton

FAQ

Common Horse Riding Socks questions

Answered from the same tracked data.