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Horse Riding Boots

Fail

Buyers convert on only 0.4% of searches, so Horse Riding Boots is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£44K/yr267K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
20%top-5 click share · 18 brands · 59 sellers

Flapen Score

Horse Riding Boots against its category

The dotted line is the Fashion average. Past it, Horse Riding Boots is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Riding Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Riding Boots 267K times last year and spent an estimated £44K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
0.4%
Market size, estimated
£44Ka year
Peak month
October2.0× the quietest month
Top search term
horse riding boots92K searches a year

02 · Price

A sale here is worth £45.53.

Listings sell for £45.53 on average, from £12.35 to £183.26. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £45.53 that is £0 to £5K a year per listing.

Average price
£45.53inside the $15 to $100 sweet spot
Price range
£12.35–£183.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
7.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #136 within Boys. It carries 573 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
42%
Out of stock, average day
9.8%
Average rank
#136in Boys
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
573per listing
Listings tracked
106

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Horse Riding Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£874£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

18 flat

Sellers

59

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

20%

Top 20: 47%

Open market

19%

  • Englander Equestrian32%
  • Rhinegold15%
  • DREAM PAIRS12%
  • Harry Hall11%
  • LeMieux6%
  • Shires5%

Demand

Horse Riding Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Horse Riding Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse riding boots92K/yr
  • riding boots73K/yr
  • horse riding boots kids9K/yr
  • equestrian boots13K/yr
  • kids horse riding boots7K/yr
  • kids riding boots8K/yr
  • girls horse riding boots8K/yr
  • riding boots size 68K/yr
  • mens riding boots8K/yr
  • riding boots size 57K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Riding Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.11

Too big

Terrible fit

very tight

Comfort-Overall5%+2.99

The footbed offers very little support or comfort in fact the only way to get comfort would be to buy additional in shoe memory foam plus you may have to wear two pairs of socks to get any warmth to your feet

Not as comfy

uncomfortable after longer periods of time

Stretchability/Expandability/Elasticity5%−0.07

My daughter first time using them today an the elastic has snapped

the elastic part at the side of boots is not waterproof

The stretch aides were not even stitched and would

Hard Feel4%−0.04

The plastic is quite hard

A little stiff to put on at first

The material is stiff

Water Resistance3%+0.22

They gradually started letting in water

so even the rain water would get through

The soft material on the sides isn't waterproof

Love

Comfort-Overall27%+2.99

Very comfortable

Comfortable boots

very comfortable to wear

Size-Overall17%−0.11

Boots fit perfectly

Good fit

they fit like a glove

Value For Money12%+0.24

Good for the price

Good value for money

worth it

Quality-Overall8%+0.38

are well made

Good quality

Really good quality boots for the price

Water Resistance6%+0.22

totally waterproof

fully waterproof

Fully waterproof

Return

7.2% Return rate 71% Fixable by listing

Size-Overall44%▇▇▇▇▆█

Too big

Terrible fit

very tight

Feet Fit16%▆▅▅█▅▅
Width9%▆▇▆▅▆█
Comfort-Overall5%▅▅█▄█▃

The footbed offers very little support or comfort in fact the only way to get comfort would be to buy additional in shoe memory foam plus you may have to wear two pairs of socks to get any warmth to your feet

Not as comfy

uncomfortable after longer periods of time

Length3%▄▇▆▅█▅

FAQ

Common Horse Riding Boots questions

Answered from the same tracked data.