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Horse Gifts for Women

Fail

Demand is soft, at -19.7% this quarter, so Horse Gifts for Women is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£129K/yr378K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
56%top-5 click share · 22 brands · 59 sellers

Flapen Score

Horse Gifts for Women against its category

The dotted line is the Fashion average. Past it, Horse Gifts for Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Gifts for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Gifts for Women 378K times last year and spent an estimated £129K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
3.1%
Market size, estimated
£129Ka year
Peak month
December12.0× the quietest month
Top search term
horse gifts for women138K searches a year

02 · Price

A sale here is worth £10.89.

Listings sell for £10.89 on average, from £4.04 to £33.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £10.89 that is £0 to £1K a year per listing.

Average price
£10.89under the $15 to $100 sweet spot
Price range
£4.04–£33.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #274 within Socks & Tights. It carries 982 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
6.0%
Average rank
#274in Socks & Tights
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
982per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Horse Gifts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

59

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

56%

Top 20: 94%

Open market

35%

  • Cavertin22%
  • Belloxis17%
  • Jeasona10%
  • MOROTOLE8%
  • RED OCEAN4%
  • AYKRM4%

Demand

Horse Gifts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Horse Gifts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse gifts for women138K/yr
  • horse gifts90K/yr
  • horse stuff46K/yr
  • horse gift20K/yr
  • horse lover gifts15K/yr
  • gifts for horse lovers16K/yr
  • equestrian gifts25K/yr
  • personalised horse gifts8K/yr
  • horse riding gifts9K/yr
  • gifts for horse lovers women9K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Gifts for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof14%

leaked all over box

Great product shame half of it leaked in transit

Thin14%−0.02

But a little thin

Durability14%−0.05

Trigger broke on first use

Product Condition14%−0.05

An old product

Advertised Vs Actual Product7%−0.01

The cord shown on the photos was non existent - there was a piece of string

Love

Gifting Purpose27%+1.73

Great gift

Perfect gift to give positive vibes

Great gift for my horsey niece she really loved these

Quality-Overall14%+0.40

the results have been consistently excellent

Good quality

Well made

Soft Feel10%

Cute soft blanket

Silky, soft and brushable

Positive soft knitted animal

Fun/Entertainment Experience10%+0.68

Classic fun for all

Hows of fun for all ages

Very good gameplay

Size-Overall9%+0.64

they looked lovely and fit well

Very cute and just the right size to fit in a teenagers bag ready for her GCSEs

it fitted over motorcycle jacket just fine with room to move

Return

0.4% Return rate 17% Fixable by listing

Leak-Proof32%██▃▆▁▇

leaked all over box

Great product shame half of it leaked in transit

Quality-Overall15%█▁▃▃▆▅

Feels cheap and

Defective Material/Parts12%▁▁▅█▁▆
Gifting Purpose9%▁▁▄▆█▁
Size-Overall8%▆▁▄▁█▁

FAQ

Common Horse Gifts for Women questions

Answered from the same tracked data.