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Horse Costume

Fail

Demand is soft, at -29.5% this quarter, so Horse Costume is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£50K/yr80K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
45%top-5 click share · 22 brands · 37 sellers

Flapen Score

Horse Costume against its category

The dotted line is the Fashion average. Past it, Horse Costume is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Costume 80K times last year and spent an estimated £50K. The top 5 brands take 65% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
3.1%
Market size, estimated
£50Ka year
Peak month
October3.1× the quietest month
Top search term
horse costume35K searches a year

02 · Price

A sale here is worth £20.36.

Listings sell for £20.36 on average, from £6.45 to £33.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.36 that is £0 to £2K a year per listing.

Average price
£20.36inside the $15 to $100 sweet spot
Price range
£6.45–£33.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #1,200 within Nightwear. It carries 186 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
85%
Out of stock, average day
23.5%
Average rank
#1,200in Nightwear
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
186per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Horse Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

22 rising

Sellers

37

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

45%

Top 20: 87%

Open market

26%

  • AMAMHAHAVA18%
  • Morph14%
  • Indimization11%
  • BESTSIGHT11%
  • Poptrend11%
  • Everglamour8%

Demand

Horse Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Horse Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse costume35K/yr
  • inflatable horse costume18K/yr
  • horse fancy dress6K/yr
  • horse outfit6K/yr
  • horse costume adult8K/yr
  • horse costume kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.30

To small

far too tight

Too small

Quality-Overall22%+1.65

I thought they would be cheap looking

Not the best

the quality is terrible

Advertised Vs Actual Product16%−0.22

Does not match the item shown

It looks nothing like the pictures

Heating13%+0.64

Boiling hot

Smell6%−0.10

It also smells quite bad

Love

Fun/Entertainment Experience29%

Provided a lot of laughs

This inflatable costume is a lot of fun

Brilliant Fun

Quality-Overall22%+1.65

Good quality item, recommended

Top product

Amazing and PERFECT

Inflation/Deflation7%+0.71

It blows up well and you legs are well implemented into the horse's legs so it's easy to walk around and you still have your arms and upper torso free

Inflation is quick and straightforward thanks to the built-in fan, and once running, the costume stays inflated consistently

Its pretty quick to inflate provided you pull the drawstrings around the waist tight

Soft Feel6%

respect their gentle ways

Weight Light5%+0.43

The inflatable structure keeps the costume lightweight while maintaining its full shape during use

The fabric is lightweight

The material feels lightweight yet reasonably durable

Return

3.3% Return rate 66% Fixable by listing

Size-Overall54%█▅█▅▇▅

To small

far too tight

Too small

Inflation/Deflation10%█▆▂▇▁█
Advertised Vs Actual Product7%▁▆██▅▂

Does not match the item shown

It looks nothing like the pictures

Quality-Overall7%▁▆▄▄█▂

I thought they would be cheap looking

Not the best

the quality is terrible

Functionality-Overall4%▁▁▃▅▃█

FAQ

Common Horse Costume questions

Answered from the same tracked data.