Horse Costume
FailDemand is soft, at -29.5% this quarter, so Horse Costume is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £50K/yr80K searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 45%top-5 click share · 22 brands · 37 sellers
Flapen Score
Horse Costume against its category
The dotted line is the Fashion average. Past it, Horse Costume is stronger. Inside it, weaker.
Market
The Horse Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Costume 80K times last year and spent an estimated £50K. The top 5 brands take 65% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £50Ka year
- Peak month
- October3.1× the quietest month
- Top search term
- horse costume35K searches a year
02 · Price
A sale here is worth £20.36.
Listings sell for £20.36 on average, from £6.45 to £33.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.36 that is £0 to £2K a year per listing.
- Average price
- £20.36inside the $15 to $100 sweet spot
- Price range
- £6.45–£33.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #1,200 within Nightwear. It carries 186 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 85%
- Out of stock, average day
- 23.5%
- Average rank
- #1,200in Nightwear
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 186per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 2 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Horse Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AMAMHAHAVA Horse Onesie Pajamas for Adults Horse Costume One-Piece Animal Halloween Cosplay Costumes Homewear
- Price
- £23.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

BESTSIGHT Inflatable Horse Costume Adult Inflatable cowboy Costumes Adult Size Ride On Blow up Costumes for Adults Women Men Inflatables Fancy Funny Suit for Halloween Christmas Carnival Party
- Price
- £17.48
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1y ago

everglamor one piece/body horse Brown
- Price
- £17.22
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 8y ago

Indimization Inflatable Horse Costume for Adults Funny Halloween Costume with Hat Fancy Dress for Halloween Christmas Parties Themed Events & Pranks(150-190cm)
- Price
- £19.40
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 8mo ago

Morph Horse Costume Adult Funny Costumes Grand National Horse Halloween Costume Stag Do Outfit Halloween Costumes Men; Large
- Price
- £32.46
- Rating
- 4.1/5
- Reviews
- 272
- Age
- 5y ago
Trending
90-day click momentum
AMAMHAHAVA Horse Onesie Pajamas for Adults Horse Costume One-Piece Animal Halloween Cosplay Costumes Homewear
- Price
- £23.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

VIROSA Horse Fancy Dress Costume for Boys & Girls (Ages 23) | Animal Costume Outfit for World Book Day School Plays Halloween & Parties
- Price
- £11.65
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago

AMAMHAHAVA Horse Onesie Pajamas for Adults Horse Costume One-Piece Animal Halloween Cosplay Costumes Homewear
- Price
- £24.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Indimization Inflatable Horse Costume for Adults Funny Halloween Costume with Hat Fancy Dress for Halloween Christmas Parties Themed Events & Pranks(150-190cm)
- Price
- £19.96
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 1mo ago

AMAMHAHAVA Horse Onesie Pajamas for Adults Horse Costume One-Piece Animal Halloween Cosplay Costumes Homewear
- Price
- £23.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Newest
by launch date
Indimization Inflatable Horse Costume for Adults Funny Halloween Costume with Hat Fancy Dress for Halloween Christmas Parties Themed Events & Pranks(150-190cm)
- Price
- £19.96
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 1mo ago

AkieBy Inflatable Double Rider Horse Costume for Adults Funny 2-Person Ride-On Tandem Horse Blow Up Suit for Halloween Cosplay Party Christmas Birthday
- Price
- £33.66
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 4mo ago

VIROSA Horse Fancy Dress Costume for Boys & Girls (Ages 23) | Animal Costume Outfit for World Book Day School Plays Halloween & Parties
- Price
- £11.65
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago

AMAMHAHAVA Horse Onesie Pajamas for Adults Horse Costume One-Piece Animal Halloween Cosplay Costumes Homewear
- Price
- £23.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

AMAMHAHAVA Horse Onesie Pajamas for Adults Horse Costume One-Piece Animal Halloween Cosplay Costumes Homewear
- Price
- £24.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
37
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
45%
Top 20: 87%
Open market
26%
- AMAMHAHAVA18%
- Morph14%
- Indimization11%
- BESTSIGHT11%
- Poptrend11%
- Everglamour8%
Demand
Horse Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.1×
Search terms
Top Horse Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horse costume35K/yr
- inflatable horse costume18K/yr
- horse fancy dress6K/yr
- horse outfit6K/yr
- horse costume adult8K/yr
- horse costume kids8K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
To small
far too tight
Too small
I thought they would be cheap looking
Not the best
the quality is terrible
Does not match the item shown
It looks nothing like the pictures
Boiling hot
It also smells quite bad
Love
Provided a lot of laughs
This inflatable costume is a lot of fun
Brilliant Fun
Good quality item, recommended
Top product
Amazing and PERFECT
It blows up well and you legs are well implemented into the horse's legs so it's easy to walk around and you still have your arms and upper torso free
Inflation is quick and straightforward thanks to the built-in fan, and once running, the costume stays inflated consistently
Its pretty quick to inflate provided you pull the drawstrings around the waist tight
respect their gentle ways
The inflatable structure keeps the costume lightweight while maintaining its full shape during use
The fabric is lightweight
The material feels lightweight yet reasonably durable
Return
3.3% Return rate 66% Fixable by listing
To small
far too tight
Too small
Does not match the item shown
It looks nothing like the pictures
I thought they would be cheap looking
Not the best
the quality is terrible
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Costume questions
Answered from the same tracked data.









