horse brush
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£20.82avg listing price — sweet spot $15–$100
Review moat
Great306.06avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.62–£34.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£57K£57K/yr · 249K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, horse brush is a £57K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
horse brush market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £52K–£62K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 28%
- Sponsored
- 89%
- Out of stock
- 3.7%
- Avg brand age
- 44 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
19
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- LeMieux86%
- Qskall4%
- AF EQUESTRIAN3%
- Equi-Neat2%
- FitsT4 Sports2%
- DMVOD2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -13.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top horse brush search terms
- lemieux101K/yr
- le mieux85K/yr
- horse brush16K/yr
- horse grooming brushes12K/yr
- horse brushes13K/yr
- horse brushes for grooming9K/yr
- horse grooming9K/yr
- grooming products for horses4K/yr
Top horse brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lemieux Elite Pro Boot & Hat Bag - Strong Waterproof Outer - Padded Divider Between Boots - Comfort Grip Handle - Navy
LeMieux£34.464.6★64 rev
LeMieux Team Baseball Cap in Navy with Seamless Shell Design Curved Peak Edge - Vented and Adjustable - One Size
LeMieux£12.954.6★159 rev
LeMieux Young Rider Libby Fleece - Detachable Zip Hair Tie - Delightfully Snuggly - Lilac - 13-14 Years
LeMieux£32.935.0★2 rev
LeMieux Pom Pom Horse Riding Hat Silk - Hunter Green -One Size
LeMieux£17.454.7★1,557 rev
LeMieux My Competition Horse Riding Socks in Ice Blue with Closely Woven Foot Topside Seam and Micro Weight Stretch - Twin Pack - Medium
LeMieux£12.624.7★320 rev
Newest
by launch date
6pc Horse Grooming Kit Set - Complete Pony Grooming Kit Horse Set with Hoof Pick Mane & Tail Cleaner Body Soft Brush Sweat Scraper Dandy Brush Curry Comb - Essential Equestrian Gifts
Equi-Neat£12.5530 rev
LeMieux Young Rider Libby Fleece - Detachable Zip Hair Tie - Delightfully Snuggly - Lilac - 13-14 Years
LeMieux£32.932 rev
LeMieux Classique Womens Long Sleeve Base Layer - Black 10
LeMieux£33.5116 rev
LeMieux Young Rider Childrens Classique T-Shirt - Ice Blue - 11-12 Years
LeMieux£16.431 rev
Qskall Horses T Shirt Horseback Riding Shirts Equestrian Lover Tee Top Pink
Qskall£11.8818 rev
Trending
90-day click momentum
AF EQUESTRIAN Ladies Horse Riding Gloves Equestrian Premium Synthetic Leather Sui Sereno Ladies Gloves Snake Skin Design (Black Medium)
AF EQUESTRIAN£9.624.6★
LeMieux Young Rider Orla Pull On Breeches - Glacier 7-8 Years
LeMieux£24.624.8★
LeMieux Young Rider Childrens Classique T-Shirt - Ice Blue - 11-12 Years
LeMieux£16.435.0★
LeMieux Unisex 3D Mesh Riding Gloves in Black - Lightweight & Breathable - Anti Slip - Medium
LeMieux£18.364.6★
DMVOD Womens Horse Riding Pants Active Silicon Grip Full Seat Breeches for Women Equestrian Pants Navy XS
DMVOD£18.374.5★
What buyers say about horse brush
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“great value for money”
“Would be perfect with a shoulder strap”
“Perfect for storing riding boots”
“Lovely item as advertised quality is excellent”
“once the fabric softened with use it became a breeze”
“They look good light weight feel lovely”
“keep it clean”
What buyers complain about
“not same as picture”
“Looks like objects have been used”
“is smaller then my hand”
“They arent really strong”
Top return reasons
Common questions
- Is horse brush profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the horse brush niche?
- 6 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in horse brush?
- Top complaints mined from reviews: Advertised Vs Actual Product, Product Condition, Size-Overall. The return rate is 0.7%.
- When does demand for horse brush peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the horse brush niche?
- Listings span £9.62–£34.46; the average listing price is £20.82 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.