Horse Brush
FailThe top 5 brands take 98% of clicks, so Horse Brush is a Fail.
- Flapen Score
- 36 / 100Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 4836
- Market size
- £57K/yr249K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 19 sellers
Flapen Score
Horse Brush against its category
The dotted line is the Fashion average. Past it, Horse Brush is stronger. Inside it, weaker.
Market
The Horse Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Brush 249K times last year and spent an estimated £57K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £57Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- lemieux101K searches a year
02 · Price
A sale here is worth £20.82.
Listings sell for £20.82 on average, from £9.62 to £34.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £20.82 that is £0 to £2K a year per listing.
- Average price
- £20.82inside the $15 to $100 sweet spot
- Price range
- £9.62–£34.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #196 within Accessories. It carries 306 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 28%
- Out of stock, average day
- 3.7%
- Average rank
- #196in Accessories
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 306per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Horse Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lemieux Elite Pro Boot & Hat Bag - Strong Waterproof Outer - Padded Divider Between Boots - Comfort Grip Handle - Navy
- Price
- £34.46
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 2y ago

LeMieux Team Baseball Cap in Navy with Seamless Shell Design Curved Peak Edge - Vented and Adjustable - One Size
- Price
- £12.95
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 5y ago

LeMieux Young Rider Libby Fleece - Detachable Zip Hair Tie - Delightfully Snuggly - Lilac - 13-14 Years
- Price
- £32.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

LeMieux Pom Pom Horse Riding Hat Silk - Hunter Green -One Size
- Price
- £17.45
- Rating
- 4.7/5
- Reviews
- 1,557
- Age
- 6y ago

LeMieux My Competition Horse Riding Socks in Ice Blue with Closely Woven Foot Topside Seam and Micro Weight Stretch - Twin Pack - Medium
- Price
- £12.62
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 7y ago
Trending
estimated 90-day click momentum
AF EQUESTRIAN Ladies Horse Riding Gloves Equestrian Premium Synthetic Leather Sui Sereno Ladies Gloves Snake Skin Design (Black Medium)
- Price
- £9.62
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 3y ago

LeMieux Young Rider Orla Pull On Breeches - Glacier 7-8 Years
- Price
- £24.62
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 1y ago

LeMieux Young Rider Childrens Classique T-Shirt - Ice Blue - 11-12 Years
- Price
- £16.43
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

LeMieux Unisex 3D Mesh Riding Gloves in Black - Lightweight & Breathable - Anti Slip - Medium
- Price
- £18.36
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 4y ago

DMVOD Womens Horse Riding Pants Active Silicon Grip Full Seat Breeches for Women Equestrian Pants Navy XS
- Price
- £18.37
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 1y ago
Newest
by launch date
6pc Horse Grooming Kit Set - Complete Pony Grooming Kit Horse Set with Hoof Pick Mane & Tail Cleaner Body Soft Brush Sweat Scraper Dandy Brush Curry Comb - Essential Equestrian Gifts
- Price
- £12.55
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 9mo ago

LeMieux Young Rider Libby Fleece - Detachable Zip Hair Tie - Delightfully Snuggly - Lilac - 13-14 Years
- Price
- £32.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

LeMieux Classique Womens Long Sleeve Base Layer - Black 10
- Price
- £33.51
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1y ago

LeMieux Young Rider Childrens Classique T-Shirt - Ice Blue - 11-12 Years
- Price
- £16.43
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Qskall Horses T Shirt Horseback Riding Shirts Equestrian Lover Tee Top Pink
- Price
- £11.88
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
19
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- LeMieux86%
- Qskall4%
- AF EQUESTRIAN3%
- Equi-Neat2%
- FitsT4 Sports2%
- DMVOD2%
- Open — no brand owns it (0%)
Demand
Horse Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Horse Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lemieux101K/yr
- le mieux85K/yr
- horse brush16K/yr
- horse grooming brushes12K/yr
- horse brushes13K/yr
- horse brushes for grooming9K/yr
- horse grooming9K/yr
- grooming products for horses4K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Brush
We read the reviews and the return reasons for every product selling here.
“not same as picture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









