Hollow Knight
FailPrices span $5.45–$14.19, mostly outside the sweet spot, so Hollow Knight is a Fail.
- Flapen Score
- 34 / 100Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 4834
- Market size
- £62K/yr233K searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 14 sellers
Flapen Score
Hollow Knight against its category
The dotted line is the Fashion average. Past it, Hollow Knight is stronger. Inside it, weaker.
Market
The Hollow Knight market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hollow Knight 233K times last year and spent an estimated £62K. The top 5 brands take 87% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £62Ka year
- Top search term
- hollow knight176K searches a year
02 · Price
A sale here is worth £9.01.
Listings sell for £9.01 on average, from £5.45 to £14.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.01 that is £0 to £901 a year per listing.
- Average price
- £9.01under the $15 to $100 sweet spot
- Price range
- £5.45–£14.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£901
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 33.2% of listings are out of stock. The average listing ranks #3,499 within Jewellery. It carries 12 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 71%
- Out of stock, average day
- 33.2%
- Average rank
- #3,499in Jewellery
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Hollow Knight products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hollow Knight Shadow Mens T-Shirt Black
- Price
- £14.19
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 8y ago

Cloud City 7 Hollow Knight Shadow Kids T-Shirt Black
- Price
- £11.80
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 8y ago

Fantasix 3 Pcs Hornet Figures Knight Statue with Base Game Character Figure Suitable for Collection and Decoration
- Price
- £10.23
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 6mo ago

Kanfyyl Plush Toy Hollow Anime Knight Cushion Home Decoration Collection Gift for Fans 27cm
- Price
- £11.75
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 10mo ago

Kanfyyl Hollow Action Knight Game Statue 5.9Inch PVC Characters Collectible Tabletop Decorations Gifts
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 10mo ago
Trending
90-day click momentum
Hoolloww Knigghtt Plush Toy Hoolloww Knigghtt Plushies Animals Plush Soft Stuffed Animal Anime Soft Toy Stuffed Animals Doll for Children Toys Birthday Plushies
- Price
- £9.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Hoolloww Knigghtt Cushion Covers Hoolloww Knigghtt Silksonng Pillowcase Anime Cushion Covers Short Plush Throw Pillow Covers 45x45cm Square Pillowcase for Couch Sofa Bedroom Car Office
- Price
- £5.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

54pcs Hollow Knight Black and White Card Table Poker Card Game (BLACK)
- Price
- £7.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Cloud City 7 Hollow Knight Shadow Kids T-Shirt Black
- Price
- £11.80
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 8y ago

Hollow Knight Shadow Mens T-Shirt Black
- Price
- £14.19
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 8y ago
Newest
by launch date
54pcs Hollow Knight Black and White Card Table Poker Card Game (BLACK)
- Price
- £7.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

fKiZanthene Hollow Knight Pure Nail Sword Necklace Alloy Bone Pendant Keychain Anime Necklace for Men and Women Game-Inspired Jewellery Accessory for Daily Wear and Cosplay
- Price
- £6.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Fantasix 3 Pcs Hornet Figures Knight Statue with Base Game Character Figure Suitable for Collection and Decoration
- Price
- £10.23
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 6mo ago

SKIPTHYBER Knights Plush Game Figure Anime Plush Doll Cushion Home Decoration Collection Gift for Fans 25cm
- Price
- £8.63
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago

GAUEIOUR Hollow Knight Enamel Metal Pins Classic Game Cartoon Anime Figure Element Peripheral Creative Brooch Cosplay Creative Decoration Backpack Clothing Accessories
- Price
- £5.76
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
9%
- Cloud City 742%
- Kanfyyl16%
- Generic12%
- Fantasix10%
- GAUEIOUR7%
- LYunMu4%
- Open — no brand owns it (4 brands, 9%)
Demand
Hollow Knight search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.5× · 9 of 12 months tracked
Search terms
Top Hollow Knight search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hollow knight176K/yr
- hollow knight merch46K/yr
- hollow knight figure11K/yr
Reviews and returns
What reviews say buyers love and hate about Hollow Knight
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
sadly lost on the second day of wearing it
Not a good clasp
Although the listing doesnt directly mention it
Love
Great quality
so far seems a high quality plush for the price
Great good quality pin badge
Could make for a nice gift
Great gift
Great quality and a lovely gift at a reasonable price
it looked pretty good for the price
Perfect for my 14 year old who collects game memorabilia and merch
The designs stay very faithful to the games style, especially the masks, cloaks and weapons
Return
0.4% Return rate 38% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hollow Knight questions
Answered from the same tracked data.









