How competitive is the Hollow Knight niche on Amazon United Kingdom?

10 brands and 14 sellers compete in Hollow Knight on Amazon United Kingdom. The top 5 Hollow Knight products take 63% of clicks and its top 5 brands hold 87% of demand.

What does it cost to enter the Hollow Knight niche?

Hollow Knight sells for £9.01 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.45–£14.19. The average incumbent carries 12 reviews — the moat a new listing must climb.

Hollow Knight

prices mostly outside the sweet spot ($5.45–$14.19) — Hollow Knight doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Hollow Knight profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hollow Knight is a £62K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 34/100.

Hollow Knight: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.5% over the last 90 days and 2.9% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr5K

Search volume / yr-30.5%233K

Conversion rate2.9%

Avg price£9.01

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 14

Top-5 product click share63%

Open market13%

Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Top Hollow Knight products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hollow Knight Shadow Mens T-Shirt Black

Price: £14.19
Rating: 4.3/5
Reviews: 50
Age: 8y ago

Cloud City 7 Hollow Knight Shadow Kids T-Shirt Black

Price: £11.80
Rating: 4.8/5
Reviews: 12
Age: 8y ago

Fantasix 3 Pcs Hornet Figures Knight Statue with Base Game Character Figure Suitable for Collection and Decoration

Price: £10.23
Rating: 4.0/5
Reviews: 12
Age: 6mo ago

Kanfyyl Plush Toy Hollow Anime Knight Cushion Home Decoration Collection Gift for Fans 27cm

Price: £11.75
Rating: 4.7/5
Reviews: 20
Age: 10mo ago

Kanfyyl Hollow Action Knight Game Statue 5.9Inch PVC Characters Collectible Tabletop Decorations Gifts

Price: £11.58
Rating: 4.5/5
Reviews: 11
Age: 10mo ago

Newest

by launch date

54pcs Hollow Knight Black and White Card Table Poker Card Game (BLACK)

Price: £7.53
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

fKiZanthene Hollow Knight Pure Nail Sword Necklace Alloy Bone Pendant Keychain Anime Necklace for Men and Women Game-Inspired Jewellery Accessory for Daily Wear and Cosplay

Price: £6.79
Rating: 5.0/5
Reviews: 1
Age: 6mo ago

Fantasix 3 Pcs Hornet Figures Knight Statue with Base Game Character Figure Suitable for Collection and Decoration

Price: £10.23
Rating: 4.0/5
Reviews: 12
Age: 6mo ago

SKIPTHYBER Knights Plush Game Figure Anime Plush Doll Cushion Home Decoration Collection Gift for Fans 25cm

Price: £8.63
Rating: 5.0/5
Reviews: 3
Age: 7mo ago

GAUEIOUR Hollow Knight Enamel Metal Pins Classic Game Cartoon Anime Figure Element Peripheral Creative Brooch Cosplay Creative Decoration Backpack Clothing Accessories

Price: £5.76
Rating: 4.2/5
Reviews: 5
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Cloud City 742%
Kanfyyl16%
Generic12%
Fantasix10%
GAUEIOUR7%
LYunMu4%
Open — no brand owns it (4 brands, 9%)

Hollow Knight demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume233KCVR2.9%Products17Brands10Top 5 Brands87%OOS Rate33.2%Rating4.6★Reviews12Avg BSR#3,499

Top Hollow Knight search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hollow knight176K/yr -27.9%1.1% conv.
hollow knight merch46K/yr -38.6%1.5% conv.
hollow knight figure11K/yr -46.5%1.8% conv.

What reviews say buyers love and hate about Hollow Knight

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Quality-Overall47%

“Great quality”

Gifting Purpose15%

“Could make for a nice gift”

Value For Money13%

“it looked pretty good for the price”

Collectibles6%

“Perfect for my 14 year old who collects game memorabilia and merch”

Design-Overall3%

“The designs stay very faithful to the games style, especially the masks, cloaks and weapons”

What buyers complain about

63% of reviews

Durability25%

“sadly lost on the second day of wearing it”

Fastener Quality25%

“Not a good clasp”

Advertised Vs Actual Product13%

“Although the listing doesnt directly mention it”

Hollow Knight return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

38%

2Strength

25%

3Size-Overall

25%

4Color

13%

Common Hollow Knight questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hollow Knight 34/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 17 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -30.5% over the last 90 days.

Hollow Knight buyers on Amazon United Kingdom complain most about Durability, Fastener Quality, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.4%.