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Hollow Knight

Fail

Prices span $5.45–$14.19, mostly outside the sweet spot, so Hollow Knight is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£62K/yr233K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
63%top-5 click share · 10 brands · 14 sellers

Flapen Score

Hollow Knight against its category

The dotted line is the Fashion average. Past it, Hollow Knight is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hollow Knight market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hollow Knight 233K times last year and spent an estimated £62K. The top 5 brands take 87% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
2.9%
Market size, estimated
£62Ka year
Top search term
hollow knight176K searches a year

02 · Price

A sale here is worth £9.01.

Listings sell for £9.01 on average, from £5.45 to £14.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.01 that is £0 to £901 a year per listing.

Average price
£9.01under the $15 to $100 sweet spot
Price range
£5.45–£14.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£901
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 33.2% of listings are out of stock. The average listing ranks #3,499 within Jewellery. It carries 12 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
71%
Out of stock, average day
33.2%
Average rank
#3,499in Jewellery
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
12per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Hollow Knight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

9%

  • Cloud City 742%
  • Kanfyyl16%
  • Generic12%
  • Fantasix10%
  • GAUEIOUR7%
  • LYunMu4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Hollow Knight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 9.5× · 9 of 12 months tracked

Search terms

Top Hollow Knight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hollow knight176K/yr
  • hollow knight merch46K/yr
  • hollow knight figure11K/yr

Reviews and returns

What reviews say buyers love and hate about Hollow Knight

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.21

sadly lost on the second day of wearing it

Fastener Quality25%−0.18

Not a good clasp

Advertised Vs Actual Product13%+0.21

Although the listing doesnt directly mention it

Love

Quality-Overall47%+2.15

Great quality

so far seems a high quality plush for the price

Great good quality pin badge

Gifting Purpose15%+0.72

Could make for a nice gift

Great gift

Great quality and a lovely gift at a reasonable price

Value For Money13%+0.94

it looked pretty good for the price

Collectibles6%+0.44

Perfect for my 14 year old who collects game memorabilia and merch

Design-Overall3%+0.21

The designs stay very faithful to the games style, especially the masks, cloaks and weapons

Return

0.4% Return rate 38% Fixable by listing

Quality-Overall38%▃▁█▁▁▁
Strength25%▁▁▁█▁▁
Size-Overall25%█▁▁▁▁▁
Color13%█▁▁▁▁▁

FAQ

Common Hollow Knight questions

Answered from the same tracked data.