Holiday Essentials for Men

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +115.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months

274K

Growth, 90 days vs prior 90

+115.0%

Conversion, latest week

1.6%

Market size, estimated

£57Ka year

Peak month

June4.5× the quietest month

Top search term

holiday essentials for men196K searches a year

Listings sell for £12.84 on average, from £5.60 to £26.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.84 that is £0 to £1K a year per listing.

Average price

£12.84under the $15 to $100 sweet spot

Price range

£5.60–£26.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #62 within Luggage & Travel Gear. It carries 7,579 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

97%

Out of stock, average day

2.3%

Average rank

#62in Luggage & Travel Gear

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,579per listing

Listings tracked

58

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months