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Holdmate Pro for Skiing

Fail

Demand is soft, at -68.4% this quarter, so Holdmate Pro for Skiing is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£18K/yr33K searches / yr
90-day growth
-68.4%search demand this quarter
Competition
61%top-5 click share · 13 brands · 25 sellers

Flapen Score

Holdmate Pro for Skiing against its category

The dotted line is the Fashion average. Past it, Holdmate Pro for Skiing is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holdmate Pro for Skiing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Holdmate Pro for Skiing 33K times last year and spent an estimated £18K. The top 5 brands take 80% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -68.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-68.4%
Conversion, latest week
4.4%
Market size, estimated
£18Ka year
Top search term
holdmate11K searches a year

02 · Price

A sale here is worth £12.36.

Listings sell for £12.36 on average, from £4.96 to £46.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.36 that is £0 to £1K a year per listing.

Average price
£12.36under the $15 to $100 sweet spot
Price range
£4.96–£46.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #205 within Luggage & Travel Gear. It carries 741 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
67%
Out of stock, average day
8.3%
Average rank
#205in Luggage & Travel Gear
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
741per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
15 months

Products

Top Holdmate Pro for Skiing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

13

Sellers

25

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

16%

  • MoKo35%
  • Generic19%
  • Oaridey12%
  • BliBlum9%
  • Natwo5%
  • CoyCriter5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Holdmate Pro for Skiing search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Holdmate Pro for Skiing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holdmate11K/yr
  • holdmate pro6K/yr
  • holdmate pro for skiing13K/yr
  • holdmate phone for skiing3K/yr

Reviews and returns

What reviews say buyers love and hate about Holdmate Pro for Skiing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.35

Broke instantly

Broke

Broken

Size-Overall9%−0.03

Not fit for purpose

A small

The size is big in compare to others

Strength5%+0.44

It is very flimsy

is the weakest point

Plastic body housing is a potential weakness

Weight Heavy5%−0.01

It's a bit bulky

It looks heavy

a bit more heavier to have it on all the time

Quality-Overall4%+1.23

Cheap clasps

Waste of Money, poor quality

Absolutely rubbish

Love

Quality-Overall16%+1.23

An excellent well made item

Excellent product

In use, the build quality feels solid

Strength13%+0.44

It is very sturdy

Strong magnet and recoiling, cable seems strong and so does clip

- It is solidly constructed

Security13%+0.87

Good safe item

Holds my phone very securely

Increased security

Ease Of Use8%+0.81

Easy to use

This is very handy

Easy to use and connect

Advertised Vs Actual Product7%+0.51

Works as advertised

Just as expected

Does the job

Return

1.3% Return rate 27% Fixable by listing

Size-Overall20%▃██▅▇▄

Not fit for purpose

A small

The size is big in compare to others

Quality-Overall8%▃█▂▇▆▆

Cheap clasps

Waste of Money, poor quality

Absolutely rubbish

Weight Heavy8%▄▁▇▇▄█

It's a bit bulky

It looks heavy

a bit more heavier to have it on all the time

Defective Material/Parts8%█▇▅▂▃█
Strength7%▅▃▅▆█▄

It is very flimsy

is the weakest point

Plastic body housing is a potential weakness

FAQ

Common Holdmate Pro for Skiing questions

Answered from the same tracked data.