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Holdall with Wheels

Maybe

Products sell for $35.06 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Holdall with Wheels is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£149K/yr452K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
34%top-5 click share · 34 brands · 45 sellers

Flapen Score

Holdall with Wheels against its category

The dotted line is the Fashion average. Past it, Holdall with Wheels is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holdall with Wheels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Holdall with Wheels 452K times last year and spent an estimated £149K. The top 5 brands take 49% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
452K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
0.9%
Market size, estimated
£149Ka year
Peak month
August1.5× the quietest month
Top search term
holdall with wheels76K searches a year

02 · Price

A sale here is worth £35.06.

Listings sell for £35.06 on average, from £10.07 to £94.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £35.06 that is £0 to £4K a year per listing.

Average price
£35.06inside the $15 to $100 sweet spot
Price range
£10.07–£94.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #189 within Luggage & Travel Gear. It carries 1,025 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
67%
Out of stock, average day
6.0%
Average rank
#189in Luggage & Travel Gear
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,025per listing
Listings tracked
63

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Holdall with Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

45

Top-5 brand share

49%

Top 20: 89%

Top-5 click share

34%

Top 20: 64%

Open market

46%

  • iN20%
  • Rocklands London10%
  • Trespass7%
  • Amazon Essentials6%
  • Amazon Basics5%
  • A2B5%

Demand

Holdall with Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Holdall with Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holdall with wheels76K/yr
  • wheeled duffle bag42K/yr
  • travel bag with wheels44K/yr
  • wheeled holdall45K/yr
  • duffle bag with wheels44K/yr
  • bag with wheels25K/yr
  • bag on wheels24K/yr
  • weekend bag with wheels24K/yr
  • large holdall bag with wheels19K/yr
  • travel holdall with wheels17K/yr

Reviews and returns

What reviews say buyers love and hate about Holdall with Wheels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.28

fell apart after one use

Broke immediately

Poor durability

Quality-Overall11%+0.88

Unfortunately the quality of this bag is disappointing

which is very poor quality control

Low quality

Size-Overall10%+0.82

Not fit for purpose

Its huge

Smaller than expected

Handle Quality5%−0.10

dissapointingly the handle was faulty

Handle issues

it tore from the handle

Wheel Quality4%+0.22

Wheels to Small

it was tremendously difficult to wheel

wheels also seem flimsy

Love

Quality-Overall18%+0.88

Excellent well made

Excellent product

Great product at a great price

Size-Overall12%+0.82

Correct measurements

Nice big holdhall bag plenty of room, well made

Fit everything I needed

Storage Capacity8%+0.87

Large capacity

Big capacity,

plenty of room

Strength8%+0.51

Spacious sturdy bag

still going strong

Strong bag

Value For Money6%+0.27

well worth the money

Good for price

Good value for money

Return

2.4% Return rate 67% Fixable by listing

Size-Overall57%▆█▇▇▇▇

Not fit for purpose

Its huge

Smaller than expected

Weight Heavy5%█▆▆▄▇▅
Strength5%█▅▆▃▄▅

zipped top was of flimsy material

quite fragile for long term use

Not strong

Quality-Overall5%▅▄██▆▅

Unfortunately the quality of this bag is disappointing

which is very poor quality control

Low quality

Zipper Quality4%▇▂▄█▆▄

the zip broke

both zips have become faulty the expandable zip fell off completely

Faulty zips

FAQ

Common Holdall with Wheels questions

Answered from the same tracked data.