Holdall with Wheels
MaybeProducts sell for $35.06 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Holdall with Wheels is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 2,461 Fashion niches · +10 vs the category median of 4858
- Market size
- £149K/yr452K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 34%top-5 click share · 34 brands · 45 sellers
Flapen Score
Holdall with Wheels against its category
The dotted line is the Fashion average. Past it, Holdall with Wheels is stronger. Inside it, weaker.
Market
The Holdall with Wheels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Holdall with Wheels 452K times last year and spent an estimated £149K. The top 5 brands take 49% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.
- Searches, last 12 months
- 452K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £149Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- holdall with wheels76K searches a year
02 · Price
A sale here is worth £35.06.
Listings sell for £35.06 on average, from £10.07 to £94.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £35.06 that is £0 to £4K a year per listing.
- Average price
- £35.06inside the $15 to $100 sweet spot
- Price range
- £10.07–£94.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #189 within Luggage & Travel Gear. It carries 1,025 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 67%
- Out of stock, average day
- 6.0%
- Average rank
- #189in Luggage & Travel Gear
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,025per listing
- Listings tracked
- 63
04 · Newcomers
0 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Holdall with Wheels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
iN Suitcase Large - 32 Foldable Wheeled Holdall 80L Capacity - Large Suitcase and Travel Bag with Wheels - Durable and Convenient for Travel Easy Storage Ideal for Any Adventure (Black/Blue) 80L
- Price
- £22.23
- Rating
- 4.1/5
- Reviews
- 2,226
- Age
- 8y ago

iN Suitcase Large - 32 Foldable Wheeled Holdall 80L Capacity - Large Suitcase and Travel Bag with Wheels - Durable and Convenient for Travel Easy Storage Ideal for Any Adventure (Black/Grey) 80L
- Price
- £22.19
- Rating
- 4.1/5
- Reviews
- 2,226
- Age
- 8y ago

Trespass 100L Trolley Duffel Bag Fero Black One Size
- Price
- £32.28
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago

Amazon Essentials Wheeled Rolling Duffel Bag 30-Inch (76.2 cm) Checked-Size Expandable Shoe Compartment Telescoping Handle Black
- Price
- £48.81
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 6mo ago

Amazon Basics Rolling Wheeled Backpack Duffel Bag Telescopic Handle Lightweight and Durable Trolley in Ripstop Fabric 137 L 40.6 x 40.6 x 88.9 cm Black
- Price
- £54.79
- Rating
- 4.2/5
- Reviews
- 5,400
- Age
- 8y ago
Trending
estimated 90-day click momentum
Rocklands Lightweight Luggage Rolling Holdall Suitcase Wheeled Small Duffle Bag Travel Bag RL501 (Black/Black Small (Carry on) 20 (H55 x L29 x W28 cm))
- Price
- £20.43
- Rating
- 4.2/5
- Reviews
- 451
- Age
- 8mo ago

Bordlite 30 Grey Extra Large Wheeled Holdall Durable Twill 2-Wheel Travel Bag with Extendable Handle & 127L Capacity Heavy-Duty Duffel Luggage for Holidays & Work Travel
- Price
- £20.56
- Rating
- 3.1/5
- Reviews
- 61
- Age
- 8mo ago

iN Suitcase Large - 32 Foldable Wheeled Holdall 80L Capacity - Large Suitcase and Travel Bag with Wheels - Durable and Convenient for Travel Easy Storage Ideal for Any Adventure (Black/Blue) 80L
- Price
- £22.23
- Rating
- 4.1/5
- Reviews
- 2,226
- Age
- 8y ago

Trespass 100L Trolley Duffel Bag Fero Black One Size
- Price
- £32.28
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago

iN Suitcase Large - 32 Foldable Wheeled Holdall 80L Capacity - Large Suitcase and Travel Bag with Wheels - Durable and Convenient for Travel Easy Storage Ideal for Any Adventure (Black/Grey) 80L
- Price
- £22.19
- Rating
- 4.1/5
- Reviews
- 2,226
- Age
- 8y ago
Newest
by launch date
Amazon Essentials Wheeled Rolling Duffel Bag 30-Inch (76.2 cm) Checked-Size Expandable Shoe Compartment Telescoping Handle Black
- Price
- £48.81
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 6mo ago

Rocklands Lightweight Luggage Rolling Holdall Suitcase Wheeled Small Duffle Bag Travel Bag RL501 (Black/Black Small (Carry on) 20 (H55 x L29 x W28 cm))
- Price
- £20.43
- Rating
- 4.2/5
- Reviews
- 451
- Age
- 8mo ago

Bordlite 30 Grey Extra Large Wheeled Holdall Durable Twill 2-Wheel Travel Bag with Extendable Handle & 127L Capacity Heavy-Duty Duffel Luggage for Holidays & Work Travel
- Price
- £20.56
- Rating
- 3.1/5
- Reviews
- 61
- Age
- 8mo ago

Teamkio 2 Pack Travel Duffle Bag with Wheels 92L Large Multi-Purpose Waterproof Holdall Luggage Bags Foldable Wheeled Duffle Bag with Rollers for Moving Camping Sports Outdoor (75x35x35cm)
- Price
- £32.98
- Rating
- 3.5/5
- Reviews
- 31
- Age
- 9mo ago

XPLR Foldaway Holdall with Wheels Lightweight 80L Travel Bag with Durable Wheels Pull Handle & Shoulder Strap Foldable Luggage for Gym Hiking Camping Holidays & Travel Compact & Spacious
- Price
- £18.34
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
45
Est. top-5 brand share
49%
Top 20: 89%
Est. top-5 click share
34%
Top 20: 64%
Open market
46%
- iN20%
- Rocklands London10%
- Trespass7%
- Amazon Essentials6%
- Amazon Basics5%
- A2B5%
Demand
Holdall with Wheels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Holdall with Wheels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- holdall with wheels76K/yr
- wheeled duffle bag42K/yr
- travel bag with wheels44K/yr
- wheeled holdall45K/yr
- duffle bag with wheels44K/yr
- bag with wheels25K/yr
- bag on wheels24K/yr
- weekend bag with wheels24K/yr
- large holdall bag with wheels19K/yr
- travel holdall with wheels17K/yr
Reviews and returns
What reviews say buyers love and hate about Holdall with Wheels
We read the reviews and the return reasons for every product selling here.
“fell apart after one use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Holdall with Wheels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









