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Holdall with Wheels

Maybe

Products sell for $35.06 on average, inside the sweet spot. But buyers convert on only 0.9% of searches, so Holdall with Wheels is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£149K/yr452K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
34%top-5 click share · 34 brands · 45 sellers

Flapen Score

Holdall with Wheels against its category

The dotted line is the Fashion average. Past it, Holdall with Wheels is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holdall with Wheels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Holdall with Wheels 452K times last year and spent an estimated £149K. The top 5 brands take 49% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
452K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
0.9%
Market size, estimated
£149Ka year
Peak month
August1.5× the quietest month
Top search term
holdall with wheels76K searches a year

02 · Price

A sale here is worth £35.06.

Listings sell for £35.06 on average, from £10.07 to £94.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £35.06 that is £0 to £4K a year per listing.

Average price
£35.06inside the $15 to $100 sweet spot
Price range
£10.07–£94.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #189 within Luggage & Travel Gear. It carries 1,025 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
67%
Out of stock, average day
6.0%
Average rank
#189in Luggage & Travel Gear
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,025per listing
Listings tracked
63

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Holdall with Wheels products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

45

Est. top-5 brand share

49%

Top 20: 89%

Est. top-5 click share

34%

Top 20: 64%

Open market

46%

  • iN20%
  • Rocklands London10%
  • Trespass7%
  • Amazon Essentials6%
  • Amazon Basics5%
  • A2B5%

Demand

Holdall with Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Holdall with Wheels search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • holdall with wheels76K/yr
  • wheeled duffle bag42K/yr
  • travel bag with wheels44K/yr
  • wheeled holdall45K/yr
  • duffle bag with wheels44K/yr
  • bag with wheels25K/yr
  • bag on wheels24K/yr
  • weekend bag with wheels24K/yr
  • large holdall bag with wheels19K/yr
  • travel holdall with wheels17K/yr

Reviews and returns

What reviews say buyers love and hate about Holdall with Wheels

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
2.4%of orders come back
“fell apart after one use”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Holdall with Wheels questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data