Skip to content

Hoka Trainers Mens

Fail

Buyers convert on only 0.5% of searches, so Hoka Trainers Mens is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£106K/yr357K searches / yr
90-day growth
+25.5%search demand this quarter
Competition
20%top-5 click share · 16 brands · 74 sellers

Flapen Score

Hoka Trainers Mens against its category

The dotted line is the Fashion average. Past it, Hoka Trainers Mens is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hoka Trainers Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hoka Trainers Mens 357K times last year and spent an estimated £106K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
+25.5%
Conversion, latest week
0.5%
Market size, estimated
£106Ka year
Top search term
hoka trainers mens190K searches a year

02 · Price

A sale here is worth £59.17.

Listings sell for £59.17 on average, from £9.01 to £160.16. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £59.17 that is £0 to £6K a year per listing.

Average price
£59.17inside the $15 to $100 sweet spot
Price range
£9.01–£160.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #495 within Boys. It carries 2,328 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
84%
Out of stock, average day
12.8%
Average rank
#495in Boys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,328per listing
Listings tracked
111

04 · Newcomers

Amazon counts 5 of last year's 39 launches as successful.

39 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
39
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hoka Trainers Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

74

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

20%

Top 20: 53%

Open market

10%

  • HOKA38%
  • adidas27%
  • LUSWIN8%
  • Under Armour7%
  • Saucony7%
  • Salomon3%
  • Open — no brand owns it (10 brands, 10%)

Demand

Hoka Trainers Mens search demand

Weekly searches over the year. Pick a range.

15K10KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Hoka Trainers Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hoka trainers mens190K/yr
  • saucony mens running shoes44K/yr
  • adidas runfalcon 523K/yr
  • trail shoes men19K/yr
  • adidas runfalcon17K/yr
  • adidas duramo14K/yr
  • runfalcon 5 mens8K/yr
  • runfalcon6K/yr
  • trail trainers mens8K/yr
  • adidas duramo sl 2 running shoes3K/yr

Reviews and returns

What reviews say buyers love and hate about Hoka Trainers Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.09

Had to return as size was very tight

On the Small Size

runs on small side

Quality-Overall17%−0.05

Poor quality

Cheap rubbish

Absolute rubbish

Durability11%−0.07

certainly not within 3 months

Only worn 3 times and falling apart

Didn't last

Material Quality5%−0.05

Scandalous cheap material

Thin material

100% polyester too

Pain Relief-Overall4%−0.03

They were rubbing the top of my foot

my feet hurt

I got pain in sole while long standing warehouse shifts

Love

Comfort-Overall31%+2.59

Comfortable fit

Comfortable shoes

This is comfortable and smooth

Value For Money18%+1.18

Good value for money

Good price

Worth the money

Size-Overall10%−0.09

The sizing seems spot on

Good fit

good fitting shoe

Quality-Overall10%−0.05

Good quality

Great communication and great product

Quality socks

Exercise/Sports Suitability8%+0.45

Really Comfortable and best for the running and workout

Great for the gym

Excellent sports socks

Return

4.5% Return rate 79% Fixable by listing

Size-Overall50%█▆█▇▇█

Had to return as size was very tight

On the Small Size

runs on small side

Feet Fit17%▆█▅█▇▇
Width8%▄█▇▆▆▅

Narrow fitting

Comfort-Overall5%█▅▅▅▆▅

while comfortable on my feet wouldn't be wearing them consistently

Not water proof confort basic

not so comfortable on my feet

Color4%▅█▇▆▅▆

FAQ

Common Hoka Trainers Mens questions

Answered from the same tracked data.