Is hoka trainers mens profitable to sell on Amazon United Kingdom?

The niche generates £106K/yr across 111 tracked products. 5 of 39 products launched in the last 360 days are still selling. 90-day search growth is +25.5%. Flapen's verdict: Skip it (47/100).

How competitive is the hoka trainers mens niche?

16 brands and 74 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in hoka trainers mens?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.5%.

What does it cost to enter the hoka trainers mens niche?

Listings span £9.01–£160.16; the average listing price is £59.17 (sweet spot $15–$100). The average incumbent carries 2,328 reviews — the moat a new listing must climb.

hoka trainers mens

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Competition

Great20%

top-5 click share — an open shelf

Avg price

Great£59.17

avg listing price — sweet spot $15–$100

Price range

Good£9.01–£160.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,327.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Okay£106K

£106K/yr · 357K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, hoka trainers mens is a £106K/yr Amazon United Kingdom market (357K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 47/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

hoka trainers mens market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £74K–£89K; units × avg price
Conversion rate: 0.5%
Avg BSR: #495
Page quality: 0%
Prime: 84%
Sponsored: 50%
Out of stock: 12.8%
Avg brand age: 45 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

20%

Top 20: 53%

Open market

10%

HOKA38%
adidas27%
LUSWIN8%
Under Armour7%
Saucony7%
Salomon3%
Open — no brand owns it (10 brands, 10%)

Demand

Weekly Amazon search volume, last 9 weeks — +25.5% search growth over the last 90 days.

Open Trend

Top hoka trainers mens search terms

hoka trainers mens190K/yr +20.5%0.1% conv.
saucony mens running shoes44K/yr +8.7%0.1% conv.
adidas runfalcon 523K/yr +45.5%0.6% conv.
trail shoes men19K/yr +34.4%0.1% conv.
adidas runfalcon17K/yr +27.3%0.4% conv.
adidas duramo14K/yr +10.7%0.1% conv.
runfalcon 5 mens8K/yr +71.0%0.7% conv.
runfalcon6K/yr +114.5%0.5% conv.
trail trainers mens8K/yr +16.2%0.0% conv.
adidas duramo sl 2 running shoes3K/yr +209.1%0.6% conv.

All search terms

Top hoka trainers mens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mens Road Running Shoes Walking Athletic Trainers Lightweight Comfortable Cushioning Non-Slip Breathable Sneakers Blue EU44

LUSWIN£30.564.7★45 rev

Under Armour Mens UA Charged Surge 4 Running Shoes with Breathable Mesh Cushioned Mens Trainers Supportive Gym Trainers

Under Armour£24.624.5★14,684 rev

HOKA ONE ONE 1162011-BWHT Bondi 9 Men Black/White UK 10

HOKA£122.174.6★2,371 rev

Hoka Mens Clifton 10 Sneaker Ash Grey Neon Green 10.5 UK

HOKA£114.644.6★1,938 rev

HOKA Mens Arahi 8 Sneaker Black/Black 11 UK

HOKA£121.134.6★221 rev

Newest

by launch date

adidas Unisex Kids Runfalcon 5 Junior Shoes Core Black/Core Black/Core Black 6.5 UK

adidas£21.262,802 rev

1mo ago

adidas Unisex Kids Runfalcon 5 Junior Shoes Powder Plum/Aurora Plum/Lucid Red 5 UK

adidas£19.032,802 rev

1mo ago

Hoka ONE ONE M Challenger 8 Wide Sneaker

HOKA£93.31148 rev

6mo ago

Hoka Mens Clifton 10 Sneaker Ash Grey Neon Green 10.5 UK

HOKA£114.641,938 rev

6mo ago

Salomon AERO FLOW GRVL Gore-tex Waterproof Mens Gravel Running Shoes

Salomon£74.6763 rev

7mo ago

What buyers say about hoka trainers mens

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall31%

“Comfortable fit”

Value For Money18%

“Good value for money”

Size-Overall10%

“The sizing seems spot on”

Quality-Overall10%

“Good quality”

Exercise/Sports Suitability8%

“Really Comfortable and best for the running and workout”

Weight Light4%

“lightweight too”

Durability2%

“Durability is amazing”

Color2%

“Great colour”

Advertised Vs Actual Product1%

“As advertised”

Shape/Style1%

“The look is fantastic”

What buyers complain about

Size-Overall26%

“Had to return as size was very tight”

Quality-Overall17%

“Poor quality”

Durability11%

“certainly not within 3 months”

Material Quality5%

“Scandalous cheap material”

Pain Relief-Overall4%

“They were rubbing the top of my foot”

Product Condition4%

“Item arrived used”

Comfort-Overall4%

“while comfortable on my feet wouldn't be wearing them consistently”

Heel Support3%

“The heel is crooked”

Instructions/User Manual/Troubleshooting2%

“despite instructions to place it next to the garage”

Width2%

“Narrow fitting”

Top return reasons

Size-Overall50%

Feet Fit17%

Width8%

Comfort-Overall5%

Color4%

Quality-Overall2%

Length2%