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Hiking Boots Women

Fail

Demand is soft, at -51.7% this quarter, so Hiking Boots Women is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£197K/yr918K searches / yr
90-day growth
-51.7%search demand this quarter
Competition
17%top-5 click share · 30 brands · 84 sellers

Flapen Score

Hiking Boots Women against its category

The dotted line is the Fashion average. Past it, Hiking Boots Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hiking Boots Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hiking Boots Women 918K times last year and spent an estimated £197K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 918K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
918K
Growth, 90 days vs prior 90
-51.7%
Conversion, latest week
0.6%
Market size, estimated
£197Ka year
Peak month
January4.1× the quietest month
Top search term
walking boots womens212K searches a year

02 · Price

A sale here is worth £37.09.

Listings sell for £37.09 on average, from £11.40 to £107.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £37.09 that is £0 to £4K a year per listing.

Average price
£37.09inside the $15 to $100 sweet spot
Price range
£11.40–£107.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
7.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #73 within Shoes. It carries 2,301 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
10.8%
Average rank
#73in Shoes
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,301per listing
Listings tracked
137

04 · Newcomers

Amazon counts 0 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hiking Boots Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

84

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

17%

Top 20: 38%

Open market

37%

  • Mountain Warehouse30%
  • Berghaus9%
  • riemot8%
  • HODTOB6%
  • Karrimor5%
  • NORTIV 85%

Demand

Hiking Boots Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 4.1×

Search terms

Top Hiking Boots Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • walking boots womens212K/yr
  • hiking boots women90K/yr
  • womens walking boots144K/yr
  • womens hiking boots58K/yr
  • ladies walking boots64K/yr
  • karrimor walking boots mens46K/yr
  • walking boots women32K/yr
  • berghaus walking boots mens32K/yr
  • mens hiking boot17K/yr
  • mens waterproof walking boots35K/yr

Reviews and returns

What reviews say buyers love and hate about Hiking Boots Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance21%−0.22

Not water resistant

definitely not water proof

NOT WATERPROOF

Durability14%−0.27

Broken within 2 days

Falling apart in months

Not very long lasting

Size-Overall12%

very small size

A tight fit

Runs large

Comfort-Overall7%+1.77

Not comfortable

The most uncomfortable hiking boots I've ever had

which made them uncomfortable to wear for long

Quality-Overall6%+0.15

Rubbish quality ripped within 2 months

Cheap

Poor Quality

Love

Comfort-Overall27%+1.77

So comfortable

Very comfortable to wear

A very comfortable boot

Quality-Overall10%+0.15

Excellent quality

Great shoe, great quality and build

Good quality Well made look forward to trekking

Value For Money10%+0.91

Good value for money

Great value for money

Good value

Water Resistance8%−0.22

They are advertised as waterproof

Waterproofing is superb

reasonably waterproof

Size-Overall8%

Fit tru to size

Fit well

Great fitting boots

Return

7.0% Return rate 73% Fixable by listing

Size-Overall49%▇▇█▇▇█

very small size

A tight fit

Runs large

Feet Fit15%▇▅▅▆▆█

them I would've had too much toe room

Not for wide feet

tight on toes

Comfort-Overall8%▅█▇▅▇▅

Not comfortable

The most uncomfortable hiking boots I've ever had

which made them uncomfortable to wear for long

Width5%▇█▄▇▆▄
Ankle Support4%▃█▄▆▅▆

found them very tight around the ankles felt like compression socks

unwearable for me as too uncomfortable around ankle

I do have a little trouble tying them tight at the ankle because of the padding other than that so far so good

FAQ

Common Hiking Boots Women questions

Answered from the same tracked data.