hiking backpack
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great£19.47avg listing price — sweet spot $15–$100
Price range
Great£5.03–£85.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,087.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Market size
Okay£131K£131K/yr · 508K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, hiking backpack is a £131K/yr Amazon United Kingdom market (508K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Aug. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hiking backpack market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £117K–£156K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 2.3%
- Avg brand age
- 40 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
68 rising
Sellers
114
Top-5 brand share
42%
Top 20: 76%
Top-5 click share
15%
Top 20: 41%
Open market
54%
- Waterfly13%
- Trespass11%
- Eurohike9%
- POWER KING5%
- MAXTOP5%
- Amazon Basics4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top hiking backpack search terms
- small rucksack women63K/yr
- foldable backpack65K/yr
- hiking bag55K/yr
- internal frame camping & hiking backpacks56K/yr
- hiking rucksack33K/yr
- trespass backpack35K/yr
- walking backpack28K/yr
- 15l backpack24K/yr
- foldable rucksack17K/yr
- hiking backpack waterproof16K/yr
Top hiking backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eurohike Nepal 65 Litre Rucksack with Ventilated Back Panel & Padded Harness 65L Backpack Bag for Men & Women Adjustable Lightweight Camping Hiking Trekking Travelling Outdoors Black
Eurohike£33.494.6★628 rev
Lightweight Hiking Backpack 30L Women/Men Waterproof Travel Rucksack Bag with Rain Cover Outdoor Small Foldable Daypack for Student Fit for 15.6 inch Laptop (Navy Blue 30L)
POWER KING£20.014.6★185 rev
Amazon Basics Internal Frame Waterproof Hiking Backpack Rucksack with Rainfly 75 L Green
Amazon Basics£36.054.4★10,347 rev
Trespass 30L Backpack Albus Ash One Size
Trespass£13.374.5★21,270 rev
Sahunfri 2 Pcs Ultra Lightweight Backpack Foldable Backpack Water Resistant Travel Rucksack Multi-Functional Foldable Backpacks Womens Men For Camping Hiking Biking(Black Grey)
Sahunfri£6.874.2★318 rev
Newest
by launch date
Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Black One Size
Amazon Essentials£18.3484 rev
Waterfly Small Foldable Hiking Backpack: 15L Lightweight Rucksack Bag for Men Women Walking Packable Back Pack Water Resistant Daypack for Outdoor Camping Day Pack
Waterfly£22.29105 rev
szyanlai Hiking Backpack for Men Women 30L Ultra Lightweight Foldable Waterproof Rucksack Back Pack Rucksack for Men Women Kids Camping Travel
szyanlai£8.0978 rev
Sahunfri 2 Pcs Ultra Lightweight Backpack Foldable Backpack Water Resistant Travel Rucksack Multi-Functional Foldable Backpacks Womens Men For Camping Hiking Biking(Black Grey)
Sahunfri£6.87318 rev
Asnewkit Ultra Lightweight Backpack 18L Waterproof Hiking Rucksack Bag for Women Men Outdoor Camping Work Bag Black
Asnewkit£18.95121 rev
Trending
90-day click momentumAmazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Black One Size
Amazon Essentials£18.344.1★
Waterfly Small Foldable Hiking Backpack: 15L Lightweight Rucksack Bag for Men Women Walking Packable Back Pack Water Resistant Daypack for Outdoor Camping Day Pack
Waterfly£22.294.8★
Backpackers Journey Foldable Rucksack 20L / 25L Ultralight Packable & Waterrepellent Daypack Lightweight FoldAway Backpack for Travel Hiking & Everyday Use (grey 20L)
Backpacker's Journey£11.874.3★
MAXTOP 40L Backpack Ultra Lightweight Packable Foldable Rucksack Water Resistent For Men Women Kids Outdoor Camping Hiking Travel Daypack Handy Durable Gifts For Men Women
MAXTOP£12.594.3★
Eurohike Nova 25 Litre Daysack with Ventilated Back Panel Lightweight Packable Adjustable 25L Daypack Backpack Rucksack Bag for Men Women & Kids School Commuting Camping Hiking (Blue)
Eurohike£14.324.6★
What buyers say about hiking backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent value”
“Fantastic lightweight backpack”
“Great compartments”
“The size is perfect. not too big”
“Good storage”
“exactly what i ordered”
“Comfortable to wear”
“Packable & useful for carry a few items”
“it held up really well”
What buyers complain about
“Average quality”
“Kinda small”
“it completely fell apart”
“Poorly designed zipper”
“Poor quality stiching on the straps”
“the material in the picture looks very different to the actual material”
“Not Waterproof”
“The pockets were a little bit disappointing”
“Sewing for some straps is weak”
“a bit flimsy”
Top return reasons
Common questions
- Is hiking backpack profitable to sell on Amazon United Kingdom?
- The niche generates £131K/yr across 138 tracked products. 1 of 31 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the hiking backpack niche?
- 68 brands and 114 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in hiking backpack?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.1%.
- When does demand for hiking backpack peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the hiking backpack niche?
- Listings span £5.03–£85.33; the average listing price is £19.47 (sweet spot $15–$100). The average incumbent carries 2,088 reviews — the moat a new listing must climb.