Hiking Backpack
MaybeThe top 5 products take only 15% of clicks. But buyers convert on only 1.3% of searches, so Hiking Backpack is a Maybe.
- Flapen Score
- 60 / 100Top 12% of 2,461 Fashion niches · +12 vs the category median of 4860
- Market size
- £131K/yr508K searches / yr
- 90-day growth
- +13.3%search demand this quarter
- Competition
- 15%top-5 click share · 68 brands · 114 sellers
Flapen Score
Hiking Backpack against its category
The dotted line is the Fashion average. Past it, Hiking Backpack is stronger. Inside it, weaker.
Market
The Hiking Backpack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hiking Backpack 508K times last year and spent an estimated £131K. The top 5 brands take 42% of clicks. Demand peaks in Aug. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.
- Searches, last 12 months
- 508K
- Growth, 90 days vs prior 90
- +13.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £131Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- small rucksack women63K searches a year
02 · Price
A sale here is worth £19.47.
Listings sell for £19.47 on average, from £5.03 to £85.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £19.47 that is £0 to £2K a year per listing.
- Average price
- £19.47inside the $15 to $100 sweet spot
- Price range
- £5.03–£85.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #165 within Luggage & Travel Gear. It carries 2,088 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 88%
- Out of stock, average day
- 2.3%
- Average rank
- #165in Luggage & Travel Gear
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,088per listing
- Listings tracked
- 138
04 · Newcomers
Amazon counts 1 of last year's 31 launches as successful.
31 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 31
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Hiking Backpack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Eurohike Nepal 65 Litre Rucksack with Ventilated Back Panel & Padded Harness 65L Backpack Bag for Men & Women Adjustable Lightweight Camping Hiking Trekking Travelling Outdoors Black
- Price
- £33.49
- Rating
- 4.6/5
- Reviews
- 628
- Age
- 2y ago

Lightweight Hiking Backpack 30L Women/Men Waterproof Travel Rucksack Bag with Rain Cover Outdoor Small Foldable Daypack for Student Fit for 15.6 inch Laptop (Navy Blue 30L)
- Price
- £20.01
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 1y ago

Amazon Basics Internal Frame Waterproof Hiking Backpack Rucksack with Rainfly 75 L Green
- Price
- £36.05
- Rating
- 4.4/5
- Reviews
- 10,347
- Age
- 9y ago

Trespass 30L Backpack Albus Ash One Size
- Price
- £13.37
- Rating
- 4.5/5
- Reviews
- 21,270
- Age
- 10y ago

Sahunfri 2 Pcs Ultra Lightweight Backpack Foldable Backpack Water Resistant Travel Rucksack Multi-Functional Foldable Backpacks Womens Men For Camping Hiking Biking(Black Grey)
- Price
- £6.87
- Rating
- 4.2/5
- Reviews
- 318
- Age
- 1y ago
Trending
90-day click momentum
Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Black One Size
- Price
- £18.34
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 3mo ago

Waterfly Small Foldable Hiking Backpack: 15L Lightweight Rucksack Bag for Men Women Walking Packable Back Pack Water Resistant Daypack for Outdoor Camping Day Pack
- Price
- £22.29
- Rating
- 4.8/5
- Reviews
- 105
- Age
- 7mo ago

Backpackers Journey Foldable Rucksack 20L / 25L Ultralight Packable & Waterrepellent Daypack Lightweight FoldAway Backpack for Travel Hiking & Everyday Use (grey 20L)
- Price
- £11.87
- Rating
- 4.3/5
- Reviews
- 207
- Age
- 1y ago

MAXTOP 40L Backpack Ultra Lightweight Packable Foldable Rucksack Water Resistent For Men Women Kids Outdoor Camping Hiking Travel Daypack Handy Durable Gifts For Men Women
- Price
- £12.59
- Rating
- 4.3/5
- Reviews
- 15,950
- Age
- 3y ago

Eurohike Nova 25 Litre Daysack with Ventilated Back Panel Lightweight Packable Adjustable 25L Daypack Backpack Rucksack Bag for Men Women & Kids School Commuting Camping Hiking (Blue)
- Price
- £14.32
- Rating
- 4.6/5
- Reviews
- 594
- Age
- 9y ago
Newest
by launch date
Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Black One Size
- Price
- £18.34
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 3mo ago

Waterfly Small Foldable Hiking Backpack: 15L Lightweight Rucksack Bag for Men Women Walking Packable Back Pack Water Resistant Daypack for Outdoor Camping Day Pack
- Price
- £22.29
- Rating
- 4.8/5
- Reviews
- 105
- Age
- 7mo ago

szyanlai Hiking Backpack for Men Women 30L Ultra Lightweight Foldable Waterproof Rucksack Back Pack Rucksack for Men Women Kids Camping Travel
- Price
- £8.09
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 9mo ago

Sahunfri 2 Pcs Ultra Lightweight Backpack Foldable Backpack Water Resistant Travel Rucksack Multi-Functional Foldable Backpacks Womens Men For Camping Hiking Biking(Black Grey)
- Price
- £6.87
- Rating
- 4.2/5
- Reviews
- 318
- Age
- 1y ago

Asnewkit Ultra Lightweight Backpack 18L Waterproof Hiking Rucksack Bag for Women Men Outdoor Camping Work Bag Black
- Price
- £18.95
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
68 rising
Sellers
114
Top-5 brand share
42%
Top 20: 76%
Top-5 click share
15%
Top 20: 41%
Open market
54%
- Waterfly13%
- Trespass11%
- Eurohike9%
- POWER KING5%
- MAXTOP5%
- Amazon Basics4%
Demand
Hiking Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.0×
Search terms
Top Hiking Backpack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small rucksack women63K/yr
- foldable backpack65K/yr
- hiking bag55K/yr
- internal frame camping & hiking backpacks56K/yr
- hiking rucksack33K/yr
- trespass backpack35K/yr
- walking backpack28K/yr
- 15l backpack24K/yr
- foldable rucksack17K/yr
- hiking backpack waterproof16K/yr
Reviews and returns
What reviews say buyers love and hate about Hiking Backpack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Average quality
Cheaply made
Cheap product
Kinda small
Fit wrong
Small bag
it completely fell apart
already coming apart
Broke after one use
Poorly designed zipper
Zip broken
the zipper came apart as shown in the photo
Poor quality stiching on the straps
Straps are not the comfiest
Strap snapped off
Love
Excellent product
Bag is good quality
High quality bag
Excellent value
Good value for money
Cheap price
Fantastic lightweight backpack
Is lovely and lightweight
Perfect lightweight bag
Great compartments
Lots of pockets
plenty of pockets
The size is perfect. not too big
Lovely convenient size
Nice size
Return
2.1% Return rate 67% Fixable by listing
Kinda small
Fit wrong
Small bag
Average quality
Cheaply made
Cheap product
Poor quality stiching on the straps
Straps are not the comfiest
Strap snapped off
a bit flimsy
flimsy material
Flimsy
Poorly designed zipper
Zip broken
the zipper came apart as shown in the photo
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hiking Backpack questions
Answered from the same tracked data.









