hijab
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great292.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay£1.75–£22.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.72avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 322K searches
According to Flapen's Amazon United Kingdom niche tracking, hijab is a £44K/yr Amazon United Kingdom market (322K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hijab market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £58K–£78K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #358
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 75%
- Out of stock
- 6.9%
- Avg brand age
- 42 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
50
Top-5 brand share
50%
Top 20: 93%
Top-5 click share
25%
Top 20: 60%
Open market
45%
- Kiran Fashion15%
- Louisabelle11%
- Oriental Trade9%
- Layered Peace9%
- Lina & Lily6%
- Under Armour5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.8×
Top hijab search terms
- hijab119K/yr
- hijab cap24K/yr
- jersey hijab37K/yr
- hijab undercap34K/yr
- hijab scarf for women20K/yr
- instant hijab16K/yr
- chiffon hijab9K/yr
- sports hijab8K/yr
- hijabs9K/yr
- black hijab9K/yr
Top hijab products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oriental Trade Ninja Under Scarf Hijab Plain Cotton Turlu 40 x 43 cm Machine Washable (Black Small)
Oriental Trade£5.683.9★17 rev
Kiran Fashion New Premium JERSEY HIJAB Scarf Headwrap Stretchy Soft Large Plain Wrap Lycra Long (Dusky Pink)
Kiran Fashion£5.814.2★56 rev
Double Layered Opaque Chiffon Hijab Head Scarf (06 Kohl Grey)
Layered Peace£9.804.6★4 rev
Kiran Fashion New Premium JERSEY HIJAB Scarf Headwrap Stretchy Soft Large Plain Wrap Lycra Long (Mid Grey)
Kiran Fashion£5.744.2★56 rev
Louisabelle Premium Pearl Chiffon Scarf - Lightweight Soft Draping Georgette Hijab Elegant Plain Fashion Scarf for Women 70x180CM (Oatmeal Latte)
Louisabelle£12.415.0★4 rev
Newest
by launch dateLouisabelle Premium Pearl Chiffon Scarf - Lightweight Soft Draping Georgette Hijab Elegant Plain Fashion Scarf for Women 70x180CM (Oatmeal Latte)
Louisabelle£12.414 rev
Louisabelle Premium Pearl Chiffon Scarf - Lightweight Soft Draping Georgette Hijab Elegant Plain Fashion Scarf for Women 70x180CM (BLACK)
Louisabelle£12.654 rev
Double Layered Opaque Chiffon Hijab Head Scarf (06 Kohl Grey)
Layered Peace£9.804 rev
Double Layered Opaque Chiffon Hijab Head Scarf (03 Camel Beige)
Layered Peace£10.434 rev
Double Layered Opaque Chiffon Hijab Head Scarf (02 Warm Sand)
Layered Peace£10.134 rev
Trending
90-day click momentumLouisabelle Premium Pearl Chiffon Scarf - Lightweight Soft Draping Georgette Hijab Elegant Plain Fashion Scarf for Women 70x180CM (BLACK)
Louisabelle£12.655.0★
Louisabelle Premium Pearl Chiffon Scarf - Lightweight Soft Draping Georgette Hijab Elegant Plain Fashion Scarf for Women 70x180CM (Oatmeal Latte)
Louisabelle£12.415.0★
Under Armour Womens UA Sport Hijab Hat Black
Under Armour£18.484.3★
Kiran Fashion New Premium JERSEY HIJAB Scarf Headwrap Stretchy Soft Large Plain Wrap Lycra Long (Dusky Pink)
Kiran Fashion£5.814.2★
Double Layered Opaque Chiffon Hijab Head Scarf (06 Kohl Grey)
Layered Peace£9.804.6★
What buyers say about hijab
What buyers praise and complain about, mined from review topics.What buyers love
“Nice material”
“Easy to wear”
“The fabric is really soft and smooth”
“The colour is gorgeous”
“Good quality”
“easy to use”
“As expected and on time”
“She loved it price was reasonable”
“lightweight”
“provides a comfortable fit without feeling too heavy”
What buyers complain about
“fit not great”
“quality not great”
“Too stretchy”
“Not sturdy”
“Wish material was thicker”
“so guys even tho its low-key expensive just try”
“surprisingly my head did not feel hot at all”
“Disappointing and Uncomfortable to Wear”
“became quite painful”
“the fit and colour didnt quite meet my expectations and the colour not as expected”
Top return reasons
Common questions
- Is hijab profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 68 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the hijab niche?
- 31 brands and 50 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in hijab?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 3.1%.
- When does demand for hijab peak?
- Demand peaks in Mar; the busiest month runs 1.8× the quietest.
- What does it cost to enter the hijab niche?
- Listings span £1.75–£22.30; the average listing price is £9.72 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.