How competitive is the Hijab niche on Amazon United Kingdom?

31 brands and 50 sellers compete in Hijab on Amazon United Kingdom. The top 5 Hijab products take 25% of clicks and its top 5 brands hold 50% of demand.

What do buyers complain about in Hijab?

Hijab buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity, the themes mined from the niche's reviews. Its return rate is 3.1%.

What does it cost to enter the Hijab niche?

Hijab sells for £9.72 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.75–£22.30. The average incumbent carries 293 reviews — the moat a new listing must climb.

Hijab

a small market ($44K/yr) — Hijab doesn't clear our bar today.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Hijab profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hijab is a £44K/yr Amazon United Kingdom market (322K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar. Verdict: Skip it — 47/100.

Hijab: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.8% over the last 90 days and 1.4% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr8K

Search volume / yr-26.8%322K

Conversion rate1.4%

Avg price£9.72

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers31 · 50

Top-5 product click share25%

Open market50%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 68 products

Top Hijab products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Oriental Trade Ninja Under Scarf Hijab Plain Cotton Turlu 40 x 43 cm Machine Washable (Black Small)

Price: £5.68
Rating: 3.9/5
Reviews: 17
Age: 1y ago

Kiran Fashion New Premium JERSEY HIJAB Scarf Headwrap Stretchy Soft Large Plain Wrap Lycra Long (Dusky Pink)

Price: £5.81
Rating: 4.2/5
Reviews: 56
Age: 1y ago

Double Layered Opaque Chiffon Hijab Head Scarf (06 Kohl Grey)

Price: £9.80
Rating: 4.6/5
Reviews: 4
Age: 6mo ago

Kiran Fashion New Premium JERSEY HIJAB Scarf Headwrap Stretchy Soft Large Plain Wrap Lycra Long (Mid Grey)

Price: £5.74
Rating: 4.2/5
Reviews: 56
Age: 1y ago

Louisabelle Premium Pearl Chiffon Scarf - Lightweight Soft Draping Georgette Hijab Elegant Plain Fashion Scarf for Women 70x180CM (Oatmeal Latte)

Price: £12.41
Rating: 5.0/5
Reviews: 4
Age: 2mo ago

Newest

by launch date

Louisabelle Premium Pearl Chiffon Scarf - Lightweight Soft Draping Georgette Hijab Elegant Plain Fashion Scarf for Women 70x180CM (Oatmeal Latte)

Price: £12.41
Rating: 5.0/5
Reviews: 4
Age: 2mo ago

Louisabelle Premium Pearl Chiffon Scarf - Lightweight Soft Draping Georgette Hijab Elegant Plain Fashion Scarf for Women 70x180CM (BLACK)

Price: £12.65
Rating: 5.0/5
Reviews: 4
Age: 2mo ago

Double Layered Opaque Chiffon Hijab Head Scarf (06 Kohl Grey)

Price: £9.80
Rating: 4.6/5
Reviews: 4
Age: 6mo ago

Double Layered Opaque Chiffon Hijab Head Scarf (03 Camel Beige)

Price: £10.43
Rating: 4.6/5
Reviews: 4
Age: 6mo ago

Double Layered Opaque Chiffon Hijab Head Scarf (02 Warm Sand)

Price: £10.13
Rating: 4.6/5
Reviews: 4
Age: 6mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

25%

Top 20: 60%

Open market

45%

Kiran Fashion15%
Louisabelle11%
Oriental Trade9%
Layered Peace9%
Lina & Lily6%
Under Armour5%

Hijab demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume322KCVR1.4%Products68Brands31Top 5 Brands50%OOS Rate6.9%Rating4.3★Reviews293Avg BSR#358

Peak months: Mar · busiest ÷ quietest = 1.8×

Top Hijab search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hijab119K/yr -29.8%0.3% conv.
hijab cap24K/yr +3.9%1.6% conv.
jersey hijab37K/yr -50.9%0.5% conv.
hijab undercap34K/yr -40.5%1.9% conv.
hijab scarf for women20K/yr -26.5%0.1% conv.
instant hijab16K/yr -37.1%0.2% conv.
chiffon hijab9K/yr +5.4%0.1% conv.
sports hijab8K/yr +70.7%1.4% conv.
hijabs9K/yr -29.1%0.0% conv.
black hijab9K/yr -32.7%0.9% conv.

What reviews say buyers love and hate about Hijab

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Material Quality11%

“Nice material”

Comfort-Overall10%

“Easy to wear”

Soft Feel9%

“The fabric is really soft and smooth”

Color8%

“The colour is gorgeous”

Quality-Overall8%

“Good quality”

What buyers complain about

65% of reviews

Size-Overall18%

“fit not great”

Quality-Overall11%

“quality not great”

Stretchability/Expandability/Elasticity7%

“Too stretchy”

Strength7%

“Not sturdy”

Material Quality7%

“Wish material was thicker”

Hijab return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

32%

2Color

20%

3Material Quality

4Quality-Overall

5Length

Common Hijab questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hijab 47/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 68 tracked products. 0 of 18 products launched in the last 360 days are still selling. Search demand moved -26.8% over the last 90 days.