Skip to content

Hijab

Fail

Shoppers spend only $44K a year here, so Hijab is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£44K/yr322K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
25%top-5 click share · 31 brands · 50 sellers

Flapen Score

Hijab against its category

The dotted line is the Fashion average. Past it, Hijab is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hijab market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hijab 322K times last year and spent an estimated £44K. The top 5 brands take 50% of clicks. Demand peaks in Mar. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
322K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
1.4%
Market size, estimated
£44Ka year
Peak month
March1.8× the quietest month
Top search term
hijab119K searches a year

02 · Price

A sale here is worth £9.72.

Listings sell for £9.72 on average, from £1.75 to £22.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.72 that is £0 to £972 a year per listing.

Average price
£9.72under the $15 to $100 sweet spot
Price range
£1.75–£22.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£972
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #358 within Sport Specific Clothing. It carries 293 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
82%
Out of stock, average day
6.9%
Average rank
#358in Sport Specific Clothing
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
293per listing
Listings tracked
68

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hijab products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

50

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

25%

Top 20: 60%

Open market

45%

  • Kiran Fashion15%
  • Louisabelle11%
  • Oriental Trade9%
  • Layered Peace9%
  • Lina & Lily6%
  • Under Armour5%

Demand

Hijab search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top Hijab search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hijab119K/yr
  • hijab cap24K/yr
  • jersey hijab37K/yr
  • hijab undercap34K/yr
  • hijab scarf for women20K/yr
  • instant hijab16K/yr
  • chiffon hijab9K/yr
  • sports hijab8K/yr
  • hijabs9K/yr
  • black hijab9K/yr

Reviews and returns

What reviews say buyers love and hate about Hijab

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.13

fit not great

Too small

Tight fit

Quality-Overall11%−0.08

quality not great

And very poor quality

not good quality

Stretchability/Expandability/Elasticity7%−0.06

Too stretchy

So stretchy I dont recommend it makes ur head look like an egg

Strength7%−0.08

Not sturdy

Material Quality7%+0.51

Wish material was thicker

Love

Material Quality11%+0.51

Nice material

Material feels very comfortable

Soft nice material

Comfort-Overall10%+0.63

Easy to wear

Very comfortable

comfortable to wear

Soft Feel9%

The fabric is really soft and smooth

very soft

helping maintain a smooth

Color8%+0.72

The colour is gorgeous

The black colour is a good true black

It is the perfect shade of pink that matches every neutral outfit

Quality-Overall8%−0.08

Good quality

Good quality, easy to style

Good quality, stays in place

Return

3.1% Return rate 72% Fixable by listing

Size-Overall32%▆▅▆█▇▇

fit not great

Too small

Tight fit

Color20%▅▆▄▇▆█

the fit and colour didnt quite meet my expectations and the colour not as expected

The colour was also slightly off

Its not a true burgundy as expected

Material Quality7%▄▇█▅▅▂

Wish material was thicker

Quality-Overall6%▅▃█▂▅▂

quality not great

And very poor quality

not good quality

Length5%▆█▄▂▅▁

FAQ

Common Hijab questions

Answered from the same tracked data.