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High Impact Sports Bra

Maybe

The top 5 products take only 17% of clicks. But buyers convert on only 0.9% of searches, so High Impact Sports Bra is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£90K/yr617K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
17%top-5 click share · 42 brands · 78 sellers

Flapen Score

High Impact Sports Bra against its category

The dotted line is the Fashion average. Past it, High Impact Sports Bra is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The High Impact Sports Bra market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for High Impact Sports Bra 617K times last year and spent an estimated £90K. The top 5 brands take 51% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 617K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
617K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
0.9%
Market size, estimated
£90Ka year
Peak month
July1.7× the quietest month
Top search term
shock absorber sports bra105K searches a year

02 · Price

A sale here is worth £15.50.

Listings sell for £15.50 on average, from £4.99 to £43.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £15.50 that is £0 to £2K a year per listing.

Average price
£15.50inside the $15 to $100 sweet spot
Price range
£4.99–£43.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #161 within Activewear. It carries 4,451 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
3.5%
Average rank
#161in Activewear
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,451per listing
Listings tracked
129

04 · Newcomers

Amazon counts 0 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top High Impact Sports Bra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

78

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

17%

Top 20: 41%

Open market

43%

  • Champion16%
  • FITTIN13%
  • Litherday10%
  • WingsLove6%
  • MIRITY6%
  • RUNNING GIRL6%

Demand

High Impact Sports Bra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top High Impact Sports Bra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shock absorber sports bra105K/yr
  • white sports bra60K/yr
  • high impact sports bras women65K/yr
  • sports bras women high impact62K/yr
  • nike sports bra35K/yr
  • black sports bra30K/yr
  • gym bra28K/yr
  • high impact sports bra43K/yr
  • running bra20K/yr
  • sports bra high impact27K/yr

Reviews and returns

What reviews say buyers love and hate about High Impact Sports Bra

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.15

A bit tight

Runs large

Small made

Quality-Overall6%−0.05

Poor quality

INFERIOR QUALITY AND THEY HOLD ON TO YOUR REFUND

poor quality - do not buy

Comfort-Overall4%+1.84

Not very comfortable

also because my usual everyday bra has been proving uncomfortable lately

I had a lot on bounce in my chest which was uncomfortable when running

Thickness4%−0.14

A lot of cropped bras feel thick and unwieldy

Thin

it is thinner

Exercise/Sports Suitability4%+0.99

definitely not suitable to do sport in

And it does not feel as suitable for high impact sports as advertised

not the most supportive for exercise

Love

Comfort-Overall24%+1.84

Really comfortable

Comfortable to wear

Supportive comfortable

Size-Overall18%−0.15

The fit is snug

Amazing fit

Very comfortable fit

Exercise/Sports Suitability14%+0.99

Good quality sports bra

ideal for workouts

Overall, it makes exercising more comfortable and confident

Quality-Overall8%−0.05

Excellent quality sports bra at a great price

Good quality bras

Excellent quality

Value For Money5%+0.78

Good product for the price

Good value for money

Excellent value for money

Return

5.9% Return rate 88% Fixable by listing

Size-Overall70%█▇█▇██

A bit tight

Runs large

Small made

Chest Fit5%▇▆▄▅█▇

a size 14 34DD I felt even bigger as theres no support in the middle of your chest

There is no support for big breast

Comfort-Overall3%▅▄▃█▅▃

Not very comfortable

also because my usual everyday bra has been proving uncomfortable lately

I had a lot on bounce in my chest which was uncomfortable when running

Cushion2%▅▇▂█▃▇

The padding can come out

Not padded, flimsy and thin

the padding can't be removed

Advertised Vs Actual Product2%█▇█▄▅▆

FAQ

Common High Impact Sports Bra questions

Answered from the same tracked data.