hi vis t shirt
Worth a lookShows demand growing +160.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+160.1%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good966.52avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.16avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£5.86–£17.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£64K£64K/yr · 370K searches
According to Flapen's Amazon United Kingdom niche tracking, hi vis t shirt is a £64K/yr Amazon United Kingdom market (370K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hi vis t shirt market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £67K–£89K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 84%
- Out of stock
- 4.3%
- Avg brand age
- 50 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
33
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
31%
Top 20: 67%
Open market
15%
- AYKRM42%
- Portwest20%
- Graunton7%
- mymixtrendz6%
- TORO ACTIVA5%
- Blackrock5%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +160.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 12.1×
Top hi vis t shirt search terms
- hi vis t shirt147K/yr
- hi viz t shirts29K/yr
- high vis t shirt37K/yr
- hi vis t shirts32K/yr
- orange hi vis t shirt22K/yr
- hi vis polo shirt16K/yr
- long sleeve hi vis t shirt14K/yr
- hi vis polo shirts for men10K/yr
- hiviz tshirt7K/yr
- hi vis tshirt8K/yr
Top hi vis t shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AYKRM hi vis t Shirts Hi Vis High Viz Visibility Short Sleeve Safety Work Polo T Shirt (Orange L)
AYKRM£14.714.3★1,401 rev
Hi Vis Yellow T Shirt High Viz Tee Visibility 2 Band Brace Work Round Neck T-Shirt Breathable Reflective Tape Security Workwear Road Works Great Comfort & Retroreflective Visibility (L yellow)
AYKRM£13.014.2★1,688 rev
Portwest S378 Mens Hi Vis T Shirt Two-Tone Reflective Safety Workwear T-Shirt Orange/Navy Large
Portwest£8.684.5★913 rev
Graunton Hi Vis T Shirt Short Sleeve High Vis T Shirt for Men Women Reflective Safety Shirts for Men Construction Security Guard Durable & Breathable Yellow Black L.
Graunton£8.924.6★69 rev
mymixtrendz Hi Viz Vis High Visibility Dri Fit Short Sleeves T Shirts Reflective Tape Safety Hi Vis Round Crew Neck Security Work Breathable Workwear Tops Orange Navy
mymixtrendz£11.123.8★171 rev
Newest
by launch date
TORO ACTIVA Hi Vis Short Sleeve High visibility T shirt Breathable Round Crew Neck Work Safety with Reflective Tape High Visibility Work Tops (Orange Black 808 M)
TORO ACTIVA£14.0024 rev
AUYAO Hi Vis T Shirts for Men Mans High Visibility Crew Neck Short Sleeves T Shirts Reflective Tape Security Round Neck Short Sleeve Tee Tops Lightweight Utility And Safety Workwear Sweatshirt L
AUYAO£6.88218 rev
AYKRM Orange Hi Vis Viz Visibility Safety Work Polo Shirt hi vis Polo Shirt (XS-8XL)
AYKRM£12.82109 rev
AYKRM Yellow Hi Vis Viz Visibility Safety Work Polo Shirt hi vis Polo Shirt (XS-8XL)
AYKRM£12.81109 rev
AYKRM Orange Navy Hi Vis Viz Visibility Safety Work Polo Shirt hi vis Polo Shirt (XS-8XL)
AYKRM£12.73109 rev
Trending
90-day click momentumTORO ACTIVA Hi Vis Short Sleeve High visibility T shirt Breathable Round Crew Neck Work Safety with Reflective Tape High Visibility Work Tops (Orange Black 808 M)
TORO ACTIVA£14.004.0★
DURUS WORKWEAR High Visibility Short Sleeve Reflective Polo Shirt - Certified to BS EN471 Class 2:2 - Safety Security Workwear T-Shirt - Breathable Top in Plain & Two-Tone Contrast Colours Yellow
DURUS WORKWEAR£8.274.5★
AYKRM Yellow Navy Hi Vis Viz Visibility Safety Work Polo Shirt hi vis Polo Shirt (XS-8XL)
AYKRM£12.234.3★
AYKRM Yellow Hi Vis Viz Visibility Safety Work Polo Shirt hi vis Polo Shirt (XS-8XL)
AYKRM£12.814.3★
Graunton Hi Vis T Shirt Short Sleeve High Vis T Shirt for Men Women Reflective Safety Shirts for Men Construction Security Guard Durable & Breathable Yellow Black L.
Graunton£8.924.6★
What buyers say about hi vis t shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Great sizing comfortable”
“perfect for my wife when she does her twin marathon in march this year very well made top”
“Does the job and comfortable”
“so far they're holding up well”
“Good value”
“Good fit easy wash”
“Great material”
“Top safety gear”
“Comfortable and the strips are highly reflective”
“Very breathable in warm weather”
What buyers complain about
“Sizes are a tad small”
“Shrank in the wash”
“Cheap quality”
Top return reasons
Common questions
- Is hi vis t shirt profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 50 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +160.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the hi vis t shirt niche?
- 13 brands and 33 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in hi vis t shirt?
- Top complaints mined from reviews: Size-Overall, Machine Wash Suitability, Quality-Overall. The return rate is 1.0%.
- When does demand for hi vis t shirt peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 12.1× the quietest.
- What does it cost to enter the hi vis t shirt niche?
- Listings span £5.86–£17.97; the average listing price is £11.16 (sweet spot $15–$100). The average incumbent carries 967 reviews — the moat a new listing must climb.