hi vis hoodie
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but soft demand (-56.5% this quarter) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£18.41avg listing price — sweet spot $15–$100
Review moat
Great385.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£5.65–£30.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£132K£132K/yr · 558K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hi vis hoodie is a £132K/yr Amazon United Kingdom market (558K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hi vis hoodie market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £92K–£110K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 91%
- Out of stock
- 6.8%
- Avg brand age
- 54 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
40
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
19%
Top 20: 43%
Open market
26%
- kraftd18%
- NOROZE16%
- Portwest12%
- shelikes10%
- TORO ACTIVA10%
- trending babz8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -56.5% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 6.8×
Top hi vis hoodie search terms
- hi vis hoodie232K/yr
- high vis hoodie54K/yr
- hi vis jumper45K/yr
- orange hi vis hoodie29K/yr
- hi vis hoodies for men31K/yr
- hi vis fleece32K/yr
- high vis jumper11K/yr
- hi vis fleece jacket25K/yr
- hivis hoodie21K/yr
- hi vis workwear11K/yr
Top hi vis hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
kraftd Mens Hi Vis Hoodie High Viz Hooded Sweatshirt Workwear Hoody with Reflective Tape
kraftd£18.373.9★161 rev
LABEL APPAREL Mens Fleece Pullover Hoodie Casual Long Sleeve Hi Vis Viz High Visibility Work Hoody Sweatshirts Orange
LABEL APPAREL£16.504.1★86 rev
Portwest B304 Hi Vis Hoodie Mens EN ISO 20471 Class 3 Hooded Reflective Bio Motion Tape 40 Plus UPF Work Hoodies Polycotton 300g Brushed Back Kangaroo Pocket Warehouse Construction Orange L
Portwest£18.444.4★456 rev
NOROZE Mens Hi Vis Hoodie with Reflective Tape Pullover High Vis Hoodie for Safety Workwear 4 Utility Zipped Pockets Work Hoodies for Men High Visibility Hooded (XL Style 1: Neon orange/Navy)
NOROZE£18.554.6★1,635 rev
NOROZE Mens Hi Vis Hoodie with Reflective Tape Pullover High Vis Hoodie for Safety Workwear 4 Utility Zipped Pockets Work Hoodies for Men High Visibility Hooded (L Style 1: Neon Green/Navy)
NOROZE£19.844.6★1,635 rev
Newest
by launch date
NOROZE Mens Hi Vis Reflective Workwear Fleece Hoodie Tracksuit Set Closed Hem Cuffed Trouser With Multiple Pockets Long Sleeves Hoodie Safety Top & Bottom Set (Orange L)
NOROZE£30.151 rev
TORO ACTIVA Mens Hi Vis Hoodie Safety Work Wear Sweatshirt Security Reflective Tape High Viz Hoodie High Visibility Pullover Hooodie Top Front Zipped Pocket S/2XL
TORO ACTIVA£23.0512 rev
LABEL APPAREL Mens Hi Vis Hoodie Grey High Visibility Reflective Tape Zipper Workwears Long Sleeve Zipped Hoody Tops Fleece Sweatshirts Utility & Safety Jumper Pullover Orange 5XL
LABEL APPAREL£16.4145 rev
kraftd Mens Hi Vis Hoodie High Viz Hooded Sweatshirt Workwear Hoody With Reflective Tape
kraftd£18.5457 rev
BSBAAA FASHIONS Hi Viz Hoodie Sweatshirt Safety Work Reflective Tape Band Work Warm Security High Visibility Sweatshirt 3 Zip Pocket Pullover Hooded Top (Yellow 4XL)
BSBAAA FASHIONS£23.986 rev
Trending
90-day click momentumBSBAAA FASHIONS Hi Viz Hoodie Sweatshirt Safety Work Reflective Tape Band Work Warm Security High Visibility Sweatshirt 3 Zip Pocket Pullover Hooded Top (Yellow 4XL)
BSBAAA FASHIONS£23.984.8★
TORO ACTIVA Mens Hi Vis Hoodie Safety Work Wear Sweatshirt Security Reflective Tape High Viz Hoodie High Visibility Pullover Hooodie Top Front Zipped Pocket S/2XL
TORO ACTIVA£23.053.5★
NOROZE Mens Hi Vis Hoodie with Reflective Tape Pullover High Vis Hoodie for Safety Workwear 4 Utility Zipped Pockets Work Hoodies for Men High Visibility Hooded (XL Style 1: Neon orange/Navy)
NOROZE£18.554.6★
kraftd Mens Hi Vis Hoodie High Viz Hooded Sweatshirt Workwear Hoody with Reflective Tape Black/Orange
kraftd£18.393.6★
shelikes Mens Hi Vis Hoodies 2 Tone Sweatshirt Workwer Tops Pull Over Security Hoody Top
shelikes£17.453.7★
What buyers say about hi vis hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Nice fit”
“Good value for money”
“warm at a nice price”
“As described”
“Comfy”
“Cant tell how durable it is yet”
“Nice zipped hoodie put some stitching on the pocket not done stitching it myself”
“Good visibility”
“Perfect for site”
What buyers complain about
“It doesn't fit properly”
“Cheap rubbish”
“Zips broken already”
“Poor quality stitching”
“uncomfortable too”
“For a jumpers its to thin”
“Been a waste of energy and time”
“Not very warm in cool weather. less than 8 degrees C”
“Dirty”
“Did not match description on website”
Top return reasons
Common questions
- Is hi vis hoodie profitable to sell on Amazon United Kingdom?
- The niche generates £132K/yr across 133 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is -56.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hi vis hoodie niche?
- 20 brands and 40 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in hi vis hoodie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 1.2%.
- When does demand for hi vis hoodie peak?
- Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 6.8× the quietest.
- What does it cost to enter the hi vis hoodie niche?
- Listings span £5.65–£30.15; the average listing price is £18.41 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.