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Hi Vis Hoodie

Maybe

The top 5 products take only 19% of clicks. But demand is soft, at -56.5% this quarter, so Hi Vis Hoodie is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£132K/yr558K searches / yr
90-day growth
-56.5%search demand this quarter
Competition
19%top-5 click share · 20 brands · 40 sellers

Flapen Score

Hi Vis Hoodie against its category

The dotted line is the Fashion average. Past it, Hi Vis Hoodie is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hi Vis Hoodie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hi Vis Hoodie 558K times last year and spent an estimated £132K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -56.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
558K
Growth, 90 days vs prior 90
-56.5%
Conversion, latest week
1.3%
Market size, estimated
£132Ka year
Peak month
November6.8× the quietest month
Top search term
hi vis hoodie232K searches a year

02 · Price

A sale here is worth £18.41.

Listings sell for £18.41 on average, from £5.65 to £30.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £18.41 that is £0 to £2K a year per listing.

Average price
£18.41inside the $15 to $100 sweet spot
Price range
£5.65–£30.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #120 within Jumpers, Cardigans & Sweatshirts. It carries 385 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
38%
Out of stock, average day
6.8%
Average rank
#120in Jumpers, Cardigans & Sweatshirts
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
385per listing
Listings tracked
133

04 · Newcomers

Amazon counts 0 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hi Vis Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

40

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

19%

Top 20: 43%

Open market

26%

  • kraftd18%
  • NOROZE16%
  • Portwest12%
  • shelikes10%
  • TORO ACTIVA10%
  • trending babz8%

Demand

Hi Vis Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 6.8×

Search terms

Top Hi Vis Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hi vis hoodie232K/yr
  • high vis hoodie54K/yr
  • hi vis jumper45K/yr
  • orange hi vis hoodie29K/yr
  • hi vis hoodies for men31K/yr
  • hi vis fleece32K/yr
  • high vis jumper11K/yr
  • hi vis fleece jacket25K/yr
  • hivis hoodie21K/yr
  • hi vis workwear11K/yr

Reviews and returns

What reviews say buyers love and hate about Hi Vis Hoodie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.16

It doesn't fit properly

Arms way to small

Come up very very small

Quality-Overall16%+0.19

Cheap rubbish

Poor quality fell apart after 2weeks

Poor quality

Zipper Quality8%−0.10

Zips broken already

Did the zipper break after a short time

zip fell apart after a week

Stitch/Finish/Polish7%−0.07

Poor quality stitching

Stitching not the best

Comfort-Overall5%+0.31

uncomfortable too

Love

Quality-Overall23%+0.19

Good quality

Good item, as described and well made

Brilliant quality garments

Size-Overall20%−0.16

Nice fit

Fits as expected

true to size

Value For Money11%+1.38

Good value for money

Ok for the price

Really good price

Warmth9%+0.49

warm at a nice price

Is the jacket warm

Amazing and warm

Advertised Vs Actual Product9%+0.86

As described

Exactly as ordered

Just the job

Return

1.2% Return rate 92% Fixable by listing

Size-Overall78%█▇███▇

It doesn't fit properly

Arms way to small

Come up very very small

Arm Fit3%▁▂▁▂▃█
Zipper Quality3%█▇▃▃▃▆

Zips broken already

Did the zipper break after a short time

zip fell apart after a week

Color2%▅█▅▃▄▄
Quality-Overall2%▁█▅█▅▅

Cheap rubbish

Poor quality fell apart after 2weeks

Poor quality

FAQ

Common Hi Vis Hoodie questions

Answered from the same tracked data.