Hey Duggee Toys
FailThe top 5 brands take 100% of clicks, so Hey Duggee Toys is a Fail.
- Flapen Score
- 36 / 100Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 4836
- Market size
- £114K/yr182K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 76%top-5 click share · 2 brands · 55 sellers
Flapen Score
Hey Duggee Toys against its category
The dotted line is the Fashion average. Past it, Hey Duggee Toys is stronger. Inside it, weaker.
Market
The Hey Duggee Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hey Duggee Toys 182K times last year and spent an estimated £114K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £114Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- hey duggee toys135K searches a year
02 · Price
A sale here is worth £12.07.
Listings sell for £12.07 on average, from £7.79 to £18.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.07 that is £1K to £3K a year per listing.
- Average price
- £12.07under the $15 to $100 sweet spot
- Price range
- £7.79–£18.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #319 within Girls. It carries 1,786 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 67%
- Out of stock, average day
- 18.3%
- Average rank
- #319in Girls
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,786per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Hey Duggee Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hey Duggee Girls Pyjama Set | Childrens Blue & Green Loungewear T-Shirt & Pants PJ Bundle | Bee Kind with Duggee Long-Sleeve Tee Long Leg Bottoms Clothing Pajama | Nightwear Merchandise Gift for Kids
- Price
- £11.87
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago

Hey Duggee 1870R Squirrel Figurine Set with Duggee Multicolor
- Price
- £12.50
- Rating
- 4.7/5
- Reviews
- 4,831
- Age
- 9y ago

Hey Duggee Toys Flip & Learn Toy Phone For Kids - Helps Child Development Learning Problem Solving Communication Hand-Eye Coordination and Motor Skills 18+ Months Blue
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 2,077
- Age
- 6y ago

Hey Duggee Toy Teddy Bear with all his Squirrel Club friends printed on Brown
- Price
- £10.40
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 2y ago

Hey Duggee Lightshow River Boat Underwater Light Show Bath Toy Boat Floats Projects Lights Under Water Squirrel Club CBeebies Age 3 Years Plus Red
- Price
- £12.80
- Rating
- 4.0/5
- Reviews
- 831
- Age
- 5y ago
Trending
90-day click momentum
Hey Duggee Boys Pyjamas Squirrel Club PJs Ages 12 Months to 6 Years Old (4-5 Years) Blue
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 374
- Age
- 6y ago

Hey Duggee Girls Pyjama Set | Childrens Blue & Green Loungewear T-Shirt & Pants PJ Bundle | Bee Kind with Duggee Long-Sleeve Tee Long Leg Bottoms Clothing Pajama | Nightwear Merchandise Gift for Kids
- Price
- £11.87
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago

Hey Duggee Singing Sticky Stick Stick Soft Toy Brown 27cm tall
- Price
- £11.88
- Rating
- 4.7/5
- Reviews
- 4,123
- Age
- 6y ago

Hey Duggee Toy Teddy Bear with all his Squirrel Club friends printed on Brown
- Price
- £10.40
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 2y ago

Hey Duggee Sleepy Time Teddy Bear with Soothing Lullaby Song from CBeebies TV Show
- Price
- £18.17
- Rating
- 3.9/5
- Reviews
- 169
- Age
- 2y ago
Newest
by launch date
Hey Duggee Toy Teddy Bear with all his Squirrel Club friends printed on Brown
- Price
- £10.40
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 2y ago

Hey Duggee Sleepy Time Teddy Bear with Soothing Lullaby Song from CBeebies TV Show
- Price
- £18.17
- Rating
- 3.9/5
- Reviews
- 169
- Age
- 2y ago

Hey Duggee Girls Pyjama Set | Childrens Blue & Green Loungewear T-Shirt & Pants PJ Bundle | Bee Kind with Duggee Long-Sleeve Tee Long Leg Bottoms Clothing Pajama | Nightwear Merchandise Gift for Kids
- Price
- £11.87
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago

Hey Duggee Toys HD23 Microphone Toy for Kids-Helps Child Development Learning Observation Listening Skills-Features Quiz Time and Sing-Along Modes 3+ Years Light Grey
- Price
- £16.06
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 4y ago

Hey Duggee: Animals: A Touch-and-Feel Playbook
- Price
- £7.79
- Rating
- 4.7/5
- Reviews
- 560
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Hey Duggee96%
- BBC4%
Demand
Hey Duggee Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Hey Duggee Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hey duggee toys135K/yr
- duggee toys29K/yr
- hey dougie toys6K/yr
- hey dougie5K/yr
- hey duggee figures5K/yr
- dougie3K/yr
Reviews and returns
What reviews say buyers love and hate about Hey Duggee Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the batteries went rusty
the batteries had rusted
has corroded all of the battery compartment
quite expensive for what they are
pricey for what they are
Not worth £20
a very big but
the twistable top is way too tight for a child to turn
bigger than expected
it just won't work
Didnt work properly so was returned
Poor Quality
Poor build quality
Love
still is so fun
its ok, i was expecting it to be a little more phone like in terms of how to play with it - it hqs a few soiundbites of duggee, the narrator and the squirells
Its a great toy
Very sturdy figures
Sturdy plastic
Great price great quality
Nice product
Value for money
Great price great quality
Lovely and colourful
Return
1.2% Return rate 0% Fixable by listing
it just won't work
Didnt work properly so was returned
Sound quality not great
very quiet sound quality not good
the speakers are too quiet
Poor Quality
Poor build quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hey Duggee Toys questions
Answered from the same tracked data.









