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Hey Duggee Toys

Fail

The top 5 brands take 100% of clicks, so Hey Duggee Toys is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£114K/yr182K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
76%top-5 click share · 2 brands · 55 sellers

Flapen Score

Hey Duggee Toys against its category

The dotted line is the Fashion average. Past it, Hey Duggee Toys is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hey Duggee Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hey Duggee Toys 182K times last year and spent an estimated £114K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
5.2%
Market size, estimated
£114Ka year
Peak month
December3.5× the quietest month
Top search term
hey duggee toys135K searches a year

02 · Price

A sale here is worth £12.07.

Listings sell for £12.07 on average, from £7.79 to £18.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.07 that is £1K to £3K a year per listing.

Average price
£12.07under the $15 to $100 sweet spot
Price range
£7.79–£18.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #319 within Girls. It carries 1,786 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
67%
Out of stock, average day
18.3%
Average rank
#319in Girls
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,786per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hey Duggee Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£69K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Hey Duggee96%
  • BBC4%

Demand

Hey Duggee Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Hey Duggee Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hey duggee toys135K/yr
  • duggee toys29K/yr
  • hey dougie toys6K/yr
  • hey dougie5K/yr
  • hey duggee figures5K/yr
  • dougie3K/yr

Reviews and returns

What reviews say buyers love and hate about Hey Duggee Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes12%−0.05

the batteries went rusty

the batteries had rusted

has corroded all of the battery compartment

Value For Money10%+0.59

quite expensive for what they are

pricey for what they are

Not worth £20

Size-Overall9%+0.35

a very big but

the twistable top is way too tight for a child to turn

bigger than expected

Functionality-Overall7%−0.03

it just won't work

Didnt work properly so was returned

Quality-Overall7%−0.04

Poor Quality

Poor build quality

Love

Fun/Entertainment Experience24%+0.46

still is so fun

its ok, i was expecting it to be a little more phone like in terms of how to play with it - it hqs a few soiundbites of duggee, the narrator and the squirells

Its a great toy

Strength13%+1.15

Very sturdy figures

Sturdy plastic

Quality-Overall11%−0.04

Great price great quality

Nice product

Value For Money11%+0.59

Value for money

Great price great quality

Color8%+0.75

Lovely and colourful

Return

1.2% Return rate 0% Fixable by listing

Functionality-Overall24%▃▄▃▇█▄

it just won't work

Didnt work properly so was returned

Defective Material/Parts16%▄▄█▃▇▁
Battery Inclusion13%█▆▁█▆▆
Audio Quality5%▄▃▃█▄▆

Sound quality not great

very quiet sound quality not good

the speakers are too quiet

Quality-Overall5%█▁▁▁▁▆

Poor Quality

Poor build quality

FAQ

Common Hey Duggee Toys questions

Answered from the same tracked data.