Hello Kitty Blanket
FailThe top 5 brands take 100% of clicks, so Hello Kitty Blanket is a Fail.
- Flapen Score
- 31 / 100Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 4831
- Market size
- £13K/yr45K searches / yr
- 90-day growth
- -35.9%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 10 sellers
Flapen Score
Hello Kitty Blanket against its category
The dotted line is the Fashion average. Past it, Hello Kitty Blanket is stronger. Inside it, weaker.
Market
The Hello Kitty Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hello Kitty Blanket 45K times last year and spent an estimated £13K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -35.9%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £13Ka year
- Peak month
- December6.0× the quietest month
- Top search term
- hello kitty blanket40K searches a year
02 · Price
A sale here is worth £15.86.
Listings sell for £15.86 on average, from £7.33 to £24.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £15.86 that is £0 to £2K a year per listing.
- Average price
- £15.86inside the $15 to $100 sweet spot
- Price range
- £7.33–£24.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #236 within Jumpers, Cardigans & Sweatshirts. It carries 188 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 67%
- Out of stock, average day
- 21.6%
- Average rank
- #236in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 188per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Hello Kitty Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hello Kitty Sanrio Blanket Hoodie Women Teens Kawaii Oversized Fleece Wearable Blanket Attached Plush Loungewear Anime Gifts (Pink Hello Kitty)
- Price
- £21.75
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 1y ago
Hello Kitty Officially Licensed Fleece Blanket | Heartheld Design Super Soft Warm Throw | Perfect For Teen Bedrooms Camping & Sleepovers | Size 100 x 150cm | White
- Price
- £7.33
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 1y ago
Skinnydip Hello Kitty Cherry Blanket Super Soft Plush Throw Blanket Featuring Official Sanrio Hello Kitty with Playful Cherry Details Perfect Cozy Blanket for Lounging Bedroom Decor and Gifts
- Price
- £22.38
- Rating
- 4.8/5
- Reviews
- 81
- Age
- 1y ago
Hello Kitty Officially Licensed Fleece Blanket | Super Soft Warm Pink Design with Teddy and Milk Bottles | Perfect for Home Bedroom Sleepovers & Camping 100 x 150cm
- Price
- £10.84
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago
Hello Kitty Kuromi Hooded Wrap Blanket - Black/Pink Fleece Blanket with Novelty 3D Hood & Pompom - Cosy Wearable Throw - Size 120x150cm (Pink 120 x 150cm)
- Price
- £13.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Trending
90-day click momentum
Get Trend Hello Kitty Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Essential (Pink Hello Kitty)
- Price
- £14.97
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago
Hello Kitty Kuromi Hooded Wrap Blanket - Black/Pink Fleece Blanket with Novelty 3D Hood & Pompom - Cosy Wearable Throw - Size 120x150cm
- Price
- £14.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Hello Kitty Sanrio Blanket Hoodie Women Teens Kawaii Oversized Fleece Wearable Blanket Attached Plush Loungewear Anime Gifts (Pink Hello Kitty)
- Price
- £21.75
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 1y ago
Hello Kitty Kuromi Hooded Wrap Blanket - Black/Pink Fleece Blanket with Novelty 3D Hood & Pompom - Cosy Wearable Throw - Size 120x150cm (Pink 120 x 150cm)
- Price
- £13.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Hello Kitty Sanrio Kuromi Blanket Hoodie Girls Kawaii Oversized Fleece Wearable Blanket Attached Plush Loungewear Anime Gifts (Purple Kuromi)
- Price
- £24.94
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 1y ago
Newest
by launch dateGet Trend Hello Kitty Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Essential (Pink Hello Kitty)
- Price
- £14.97
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago
Hello Kitty Kuromi Hooded Wrap Blanket - Black/Pink Fleece Blanket with Novelty 3D Hood & Pompom - Cosy Wearable Throw - Size 120x150cm (Pink 120 x 150cm)
- Price
- £13.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Hello Kitty Kuromi Hooded Wrap Blanket - Black/Pink Fleece Blanket with Novelty 3D Hood & Pompom - Cosy Wearable Throw - Size 120x150cm
- Price
- £14.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Get Trend Hello Kitty Sanrio Fleece Waffle Blanket 150x130cm Kawaii Throw for Sofa & Bed Warm Cosy Blanket Bedroom Accessories Anime Gifts for Her (Pink Hello Kitty)
- Price
- £18.71
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 1y ago
Get Trend Kuromi Sanrio Fleece Waffle Blanket 150x130cm Kawaii Soft Throw for Sofa & Bed Warm Cosy Blanket Bedroom Accessories Anime (Grey Kuromi)
- Price
- £13.96
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Hello Kitty48%
- Character World27%
- Skinnydip12%
- Get Trend10%
- Kanguru3%
- Open — no brand owns it (0%)
Demand
Hello Kitty Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
Reviews and returns
What reviews say buyers love and hate about Hello Kitty Blanket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I've marked it down by one star as it is quite thin - however as a fleece blanket for the sofa or on top of the duvet
The quality is really good however its a really thin blanket
A lot bigger than expected
Bigger than expected
Love
very soft
It is so soft - she loves cuddling it. as do I when she lets me
Size was good, really soft, good value for money
well made
really high quality
this one stood out due to the quality of reviews
Present
Great birthday present
recipient was happy at christmas
comfy to wrap around me
Warm and comfy to wear
Camp and Cozy
Very soft and warm
I dont mind because I can use it in spring/summer as its light
Return
0.8% Return rate 78% Fixable by listing
A lot bigger than expected
Bigger than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hello Kitty Blanket questions
Answered from the same tracked data.