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Helix Piercing Jewellery Gold

Fail

Prices span $4.70–$12.53, mostly outside the sweet spot, so Helix Piercing Jewellery Gold is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£46K/yr149K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
57%top-5 click share · 21 brands · 25 sellers

Flapen Score

Helix Piercing Jewellery Gold against its category

The dotted line is the Fashion average. Past it, Helix Piercing Jewellery Gold is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Helix Piercing Jewellery Gold market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Helix Piercing Jewellery Gold 149K times last year and spent an estimated £46K. The top 5 brands take 66% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
3.5%
Market size, estimated
£46Ka year
Peak month
February1.2× the quietest month
Top search term
helix piercing jewellery gold25K searches a year

02 · Price

A sale here is worth £8.87.

Listings sell for £8.87 on average, from £4.70 to £12.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.87 that is £887 to £2K a year per listing.

Average price
£8.87under the $15 to $100 sweet spot
Price range
£4.70–£12.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£887–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #450 within Novelty Jewellery. It carries 301 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#450in Novelty Jewellery
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
301per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Helix Piercing Jewellery Gold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

25

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

57%

Top 20: 89%

Open market

30%

  • LunarCharm24%
  • MILACOLATO15%
  • Briana Williams13%
  • YADOCA9%
  • KRFY4%
  • OUFER4%

Demand

Helix Piercing Jewellery Gold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Helix Piercing Jewellery Gold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • helix piercing jewellery gold25K/yr
  • gold helix piercing jewellery17K/yr
  • tragus piercing jewellery gold15K/yr
  • gold tragus piercing jewellery13K/yr
  • helix earring gold11K/yr
  • conch piercing jewellery gold11K/yr
  • gold cartilage earring8K/yr
  • gold piercing jewellery8K/yr
  • gold helix hoop9K/yr
  • cartilage earrings gold6K/yr

Reviews and returns

What reviews say buyers love and hate about Helix Piercing Jewellery Gold

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.56

It is bigger than stated

They are small

The bar is also very long

Quality-Overall17%+0.21

the earrings are extremely poor quality

Cheap rubbish

POOR QUALITY

Thickness10%−0.22

Too thick

Value For Money6%+0.99

Not worth it

Had I have known that I wouldnt have spent £15 on them

but not worth £30 in total

Ease Of Cleaning5%−0.11

Despite cleaning every day they caused infection

Love

Quality-Overall16%+0.21

Pretty earrings ✨️ Very pretty, perfect for what I needed it for

perfect variety

Very good quality

Value For Money15%+0.99

Great value for money

So pretty and reasonable value

good value for money

Ease Of Use13%+0.39

Beautiful jewels and easy to use with the included tool

easy to use the little tool aswell

Easy to wear all the time amd sleep in

Design-Overall9%−0.04

Pretty designs

plus theres lots of designs

Advertised Vs Actual Product9%+0.88

looks exactly as pictured

Just what I wanted

theyre exactly what I wanted

Return

1.3% Return rate 55% Fixable by listing

Size-Overall42%█▇▆▆▆▇

It is bigger than stated

They are small

The bar is also very long

Quality-Overall8%▆▂▃█▄▆

the earrings are extremely poor quality

Cheap rubbish

POOR QUALITY

Thickness8%▂▅█▅▃▂

Too thick

Defective Material/Parts6%█▇▄▁▄▅
Fastener Quality6%█▁▇▅▄▅

FAQ

Common Helix Piercing Jewellery Gold questions

Answered from the same tracked data.