Heated Scarf
FailDemand is soft, at -80.5% this quarter, so Heated Scarf is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £13K/yr111K searches / yr
- 90-day growth
- -80.5%search demand this quarter
- Competition
- 46%top-5 click share · 18 brands · 23 sellers
Flapen Score
Heated Scarf against its category
The dotted line is the Fashion average. Past it, Heated Scarf is stronger. Inside it, weaker.
Market
The Heated Scarf market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heated Scarf 111K times last year and spent an estimated £13K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -80.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -80.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £13Ka year
- Peak month
- December68.8× the quietest month
- Top search term
- heated scarf54K searches a year
02 · Price
A sale here is worth £15.84.
Listings sell for £15.84 on average, from £5.19 to £48.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.84 that is £0 to £2K a year per listing.
- Average price
- £15.84inside the $15 to $100 sweet spot
- Price range
- £5.19–£48.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 54.6% of listings are out of stock. The average listing ranks #521 within Accessories. It carries 464 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 93%
- Out of stock, average day
- 54.6%
- Average rank
- #521in Accessories
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 464per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Heated Scarf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ORORO Heated Scarf for Women Men Up to 12 Hours of Warmth Electric Neck Heating Pad with USB C Rechargeable Battery (Grey)
- Price
- £48.24
- Rating
- 3.1/5
- Reviews
- 13
- Age
- 1y ago

vapesoon Heated Scarf with 3 Heating Levels and Power Bank Warm Winter Scarf for Men Women Camping Hiking Skiing Christmas Valentine
- Price
- £20.53
- Rating
- 4.4/5
- Reviews
- 325
- Age
- 1y ago

vapesoon Heated Scarf with 6000mAh Battery Fashionable and Warm Unisex - Ideal for Strolling Camping Work Thanksgiving Christmas and More
- Price
- £22.09
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago

Mahiot Usb Heated Scarf for Women and Men Electric Heated Neck Warmer with 5000mAh Power Bank 3 Heating Levels Rechargeable Battery Powered Scarf for Outdoor Camping Hiking Skiing (Pink)
- Price
- £17.14
- Rating
- 3.4/5
- Reviews
- 24
- Age
- 9mo ago

Mahiot Usb Heated Scarf for Women and Men Electric Heated Neck Warmer with 5000mAh Power Bank 3 Heating Levels Rechargeable Battery Powered Scarf for Outdoor Camping Hiking Skiing (Grey)
- Price
- £15.44
- Rating
- 3.4/5
- Reviews
- 24
- Age
- 9mo ago
Trending
90-day click momentum
Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe (Camel Rose)
- Price
- £19.50
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 5y ago

Mahiot Usb Heated Scarf for Women and Men Electric Heated Neck Warmer with 5000mAh Power Bank 3 Heating Levels Rechargeable Battery Powered Scarf for Outdoor Camping Hiking Skiing (Grey)
- Price
- £15.44
- Rating
- 3.4/5
- Reviews
- 24
- Age
- 9mo ago

ehsbuy Fleece Neck Warmer Thermal Snoods Unisex Thick Winter Cold Weather Knitted Circle Scarf for Cycling Motocycle Sports
- Price
- £6.31
- Rating
- 4.5/5
- Reviews
- 3,970
- Age
- 5y ago

Multi-Purpose Heated Scarf with Builtin 5000mAh Power Bank Adjustable Warmth (3 Levels) 8 Hour Heating Ideal for Camping Biking & More Grey
- Price
- £16.68
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 1y ago

Heritage Traditions 100% Pure Wool Tartan Scarf Check Scarf for Men & Women Scottish Scarf Men Style Womens Wool Scarf with Soft Brushed Finish & Fringe
- Price
- £19.51
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 5y ago
Newest
by launch date
Sash & Bloom Heated Scarf in Slate - With Heated Pockets - Muscles & Joints Pain Relief - Rechargeable Battery Pack - Fast & Adjustable Heat - Lightweight Design - Auto Shut-Off - Machine Washable
- Price
- £26.41
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago

Mahiot Usb Heated Scarf for Women and Men Electric Heated Neck Warmer with 5000mAh Power Bank 3 Heating Levels Rechargeable Battery Powered Scarf for Outdoor Camping Hiking Skiing (Pink)
- Price
- £17.14
- Rating
- 3.4/5
- Reviews
- 24
- Age
- 9mo ago

Mahiot Usb Heated Scarf for Women and Men Electric Heated Neck Warmer with 5000mAh Power Bank 3 Heating Levels Rechargeable Battery Powered Scarf for Outdoor Camping Hiking Skiing (Grey)
- Price
- £15.44
- Rating
- 3.4/5
- Reviews
- 24
- Age
- 9mo ago

Healifty Heated Scarf for Women Men Winter Electric Heated Neck Scarf with 3 Heating Levels USB Recharge Washable Heated Scarves Grid Soft Heating Pad for Outdoor Camping Hiking Skiing
- Price
- £15.88
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 9mo ago

LANMOU Heated Scarf for Women Men USB Rechargeable Heated Scarf with Power Bank 6600 mAh Fast Heating Heateds Warm and Comfortable Soft Feel
- Price
- £12.94
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
23
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
28%
- vapesoon21%
- ORORO17%
- Mahiot13%
- Evolpor7%
- Agatige7%
- ehsbuy7%
Demand
Heated Scarf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 68.8×
Search terms
Top Heated Scarf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated scarf54K/yr
- heated scarf for women35K/yr
- heated scarf for men13K/yr
- heated scarf for women rechargeable5K/yr
- heated scarf with power bank4K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Scarf
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt fit
very short
SMALL
It doesnt work can u let me know how to send back
then ut stopped working
Heated scarf burnt hole through
A couple of months smelt burning
Thin and Flimsey
I feel the scarf is not good value for money at just over £20 pound
Looks much more expensive than it was
looks more expensive than it was
Love
Warm n cozy
Keeps me warm
this keeps me so warm
Really soft comfortable scarf
Soft and comfortable
Great scarf so soft
Quality and at a fair price
Product reliability
Fantastic quality
It was a gift for a friend
Great gift
Great gift, birthday present
comfortable
Very comfortable and neat around neck
Great value and cosy
Return
1.9% Return rate 41% Fixable by listing
Doesnt fit
very short
SMALL
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Scarf questions
Answered from the same tracked data.









