Heated Poncho

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -60.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months

132K

Growth, 90 days vs prior 90

-60.7%

Conversion, latest week

1.7%

Market size, estimated

£71Ka year

Peak month

December58.7× the quietest month

Top search term

wearable heated blanket32K searches a year

Listings sell for £31.78 on average, from £16.40 to £69.47. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £31.78 that is £0 to £3K a year per listing.

Average price

£31.78inside the $15 to $100 sweet spot

Price range

£16.40–£69.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 56.6% of listings are out of stock. The average listing ranks #347 within Jumpers, Cardigans & Sweatshirts. It carries 795 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

72%

Out of stock, average day

56.6%

Average rank

#347in Jumpers, Cardigans & Sweatshirts

Average rating

3.89 starsAmazon United Kingdom average 4.36 stars

Average reviews

795per listing

Listings tracked

18

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months