Heated Poncho
FailDemand is soft, at -60.7% this quarter, so Heated Poncho is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £71K/yr132K searches / yr
- 90-day growth
- -60.7%search demand this quarter
- Competition
- 68%top-5 click share · 15 brands · 23 sellers
Flapen Score
Heated Poncho against its category
The dotted line is the Fashion average. Past it, Heated Poncho is stronger. Inside it, weaker.
Market
The Heated Poncho market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heated Poncho 132K times last year and spent an estimated £71K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -60.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -60.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £71Ka year
- Peak month
- December58.7× the quietest month
- Top search term
- wearable heated blanket32K searches a year
02 · Price
A sale here is worth £31.78.
Listings sell for £31.78 on average, from £16.40 to £69.47. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £31.78 that is £0 to £3K a year per listing.
- Average price
- £31.78inside the $15 to $100 sweet spot
- Price range
- £16.40–£69.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 56.6% of listings are out of stock. The average listing ranks #347 within Jumpers, Cardigans & Sweatshirts. It carries 795 reviews at 3.89 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 72%
- Out of stock, average day
- 56.6%
- Average rank
- #347in Jumpers, Cardigans & Sweatshirts
- Average rating
- 3.89 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 795per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Heated Poncho products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Silentnight Luxury Snugsie USB Heated Wearable Blanket - Supersized with Built-In Sleeves and Foot Pocket Cosy Blanket - Sherpa Fleece Interior Top to Toe Snuggly Warmth - Machine Washable Charcoal
- Price
- £36.57
- Rating
- 4.4/5
- Reviews
- 618
- Age
- 1y ago
Standard Size Wearable Hoodie Blanket Soft Sherpa Fleece with Big Pocket & Adjustable Belt Warm Cosy Adult Blanket for Home Unisex Gift for Men & Women Iron Gray
- Price
- £29.67
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 11mo ago
CAIYZH USB Heated Wearable Blanket Electric Hooded Blanket With 3 Heating Levels Fleece Wearable Fluffy Hooded Blanket Warm Throw Blanket Sweatshirt Robe For Adults(Navy Blue Controller with Cable)
- Price
- £26.27
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 9mo ago
CYCYHEAT Heated Jumper Jacket for Men and Women 7.4V Lightweight Heated Coat with 10000mAh Battery
- Price
- £45.21
- Rating
- 3.2/5
- Reviews
- 16
- Age
- 2y ago
PROALLER Heated Blanket Electric Throw 160x130CM 10 Levels &1-9H Timer Auto-Off Machine Washable Soft Flannel Sherpa Full Body Warming Sofa Bed Office Use Heating Blanket -
- Price
- £27.96
- Rating
- 4.3/5
- Reviews
- 4,622
- Age
- 2y ago
Trending
90-day click momentum
Cushious Heated Electric Blanket Throw 150x200cm 10 Settings Heating 1-8h Timer Auto-Off Overheat Protection Machine Washable Flannel and Sherpa Heated Blanket for Sofa Bed Office
- Price
- £20.38
- Rating
- 3.0/5
- Reviews
- 604
- Age
- 8mo ago
g.Vulcan Graphene Heated Gilet with Infrared Heat Therapy | 3 Adjustable Heat Settings | Lightweight & Machine Washable | Quick 3s Heat-Up | 12V Battery with Fast Charging Safe & Durable
- Price
- £37.55
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 1y ago
Standard Size Wearable Hoodie Blanket Soft Sherpa Fleece with Big Pocket & Adjustable Belt Warm Cosy Adult Blanket for Home Unisex Gift for Men & Women Iron Gray
- Price
- £29.67
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 11mo ago
Mens Plush Plaid Hooded Robe Full Length Fleece Big and Tall Bathrobe with Hood(Leopard print&Black 5XL)
- Price
- £29.81
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 1y ago
FG FEAYIGUDIM Big and Tall Mens Plush Flannel Robe Full Length Shawl Collar Bathrobe with Pocket(Grey XXXL)
- Price
- £29.95
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 1y ago
Newest
by launch dateCushious Heated Electric Blanket Throw 150x200cm 10 Settings Heating 1-8h Timer Auto-Off Overheat Protection Machine Washable Flannel and Sherpa Heated Blanket for Sofa Bed Office
- Price
- £20.38
- Rating
- 3.0/5
- Reviews
- 604
- Age
- 8mo ago
CAIYZH USB Heated Wearable Blanket Electric Hooded Blanket With 3 Heating Levels Fleece Wearable Fluffy Hooded Blanket Warm Throw Blanket Sweatshirt Robe For Adults(Navy Blue Controller with Cable)
- Price
- £26.27
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 9mo ago
Homedics Cosy Cordless Warming Shawl - Wearable Heated Blanket with 2 Heat Settings Cordless Heated Shawl with Portable Power Pack Ultra-Soft Electric Throw Blankets for Home Office & Travel
- Price
- £58.02
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 10mo ago
REWIAR USB Heated Shawl Blanket Electric 3 Settings Wearable Throw Soft and Cozy for Home & Office Use Buttons Design 150 x 85cm (Blanket.)
- Price
- £18.76
- Rating
- 2.6/5
- Reviews
- 9
- Age
- 11mo ago
Standard Size Wearable Hoodie Blanket Soft Sherpa Fleece with Big Pocket & Adjustable Belt Warm Cosy Adult Blanket for Home Unisex Gift for Men & Women Iron Gray
- Price
- £29.67
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
23
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
23%
- Silentnight34%
- Centhermy23%
- CYCYHEAT6%
- FG FEAYIGUDIM6%
- CAIYZH5%
- PROALLER4%
Demand
Heated Poncho search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 58.7×
Search terms
Top Heated Poncho search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wearable heated blanket32K/yr
- heated dressing gown21K/yr
- heated robe18K/yr
- heated wearable blanket20K/yr
- heated robe with foot pockets6K/yr
- wearable electric blanket6K/yr
- wearable heated blanket with feet5K/yr
- heated blanket with foot pocket5K/yr
- heated onesie5K/yr
- heated blanket with sleeves4K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Poncho
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Falls apart quickly
Broke after a month
Broke
Heats up very unevenly
Doesn't heat very well
Only heats up in parts of the blanket
Doesn't get really warm
Barely warm
it felt barely warm
Poor quality
Completely rubbish product
Not anything like the quality on the listing
BEWARE- It's cheap for a reason
Not worth the price I paid for these disappointing heat levels
-pricey, at £69.99
Love
It is warm
Keeps me warm
Comfortable warm cozy
Good quality, good price, fast delivery
Excellent product
and is reasonable quality
Heats up quick
Gives good heat
Heats well
Excellent value for money
Value for Money
Excellent value for money
The blanket is soft
The material is soft
Lovely and Soft
Return
2.5% Return rate 12% Fixable by listing
Heats up very unevenly
Doesn't heat very well
Only heats up in parts of the blanket
Doesn't Work
now it doesnt work properly
Not very effective
Big
Its not as big as I thought itd be
sadly far too long for me
Doesn't get really warm
Barely warm
it felt barely warm
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Poncho questions
Answered from the same tracked data.