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Heated Jackets for Women Uk

Fail

Shoppers spend only $0 a year here, so Heated Jackets for Women Uk is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£0/yr176K searches / yr
90-day growth
-76.8%search demand this quarter
Competition
40%top-5 click share · 23 brands · 25 sellers

Flapen Score

Heated Jackets for Women Uk against its category

The dotted line is the Fashion average. Past it, Heated Jackets for Women Uk is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Jackets for Women Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heated Jackets for Women Uk 176K times last year and spent an estimated £0. The top 5 brands take 54% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-76.8%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November47.3× the quietest month
Top search term
heated jacket womens52K searches a year

02 · Price

A sale here is worth £49.53.

Listings sell for £49.53 on average, from £13.49 to £129.03. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £49.53 that is £0 to £5K a year per listing.

Average price
£49.53inside the $15 to $100 sweet spot
Price range
£13.49–£129.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
11.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.2% of listings are out of stock. The average listing ranks #3,056 within Coats, Jackets & Gilets. It carries 223 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
36.2%
Average rank
#3,056in Coats, Jackets & Gilets
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
223per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Heated Jackets for Women Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

25

Top-5 brand share

54%

Top 20: 98%

Top-5 click share

40%

Top 20: 77%

Open market

39%

  • BIAL14%
  • ORORO11%
  • Rtdep11%
  • DR.PREPARE9%
  • LQIKARL8%
  • GOTOBI7%

Demand

Heated Jackets for Women Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 47.3×

Search terms

Top Heated Jackets for Women Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated jacket womens52K/yr
  • heated gillette women32K/yr
  • heated gilet women15K/yr
  • ladies heated gilet uk15K/yr
  • heated jacket women9K/yr
  • womens heated jacket10K/yr
  • heated coat for women15K/yr
  • heated top8K/yr
  • electric jacket heated women3K/yr
  • heating jacket3K/yr

Reviews and returns

What reviews say buyers love and hate about Heated Jackets for Women Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.10

This gilet was very big

Too big

Undersized

Functionality-Overall17%−0.18

Does not work

Never worked

still not working

Durability13%−0.12

wasn't impressed when after 14 months the battery swelled and split the case and died

Stopped working within 3 months

Worn for 5 months

Zipper Quality4%−0.04

that was with the zips closed

Zip didn't work

Zip faulty

Thickness4%−0.04

thin

Love

Warmth29%+2.42

keeps you warm

Very warm

warmth it provides

Size-Overall16%−0.10

is a snug fit

Fits good

True to size

Quality-Overall11%+0.51

Very well made

This gilet is great quality

Good quality

Value For Money11%+0.63

Good price

Value for money

value for money

Comfort-Overall8%+0.34

and comfortable

comfortable to wear

chest — which makes a noticeable difference in overall comfort

Return

11.5% Return rate 73% Fixable by listing

Size-Overall65%▅▅▆▆▆█

This gilet was very big

Too big

Undersized

Functionality-Overall8%█▅▆▄▅▁

Does not work

Never worked

still not working

Zipper Quality4%▇▄█▃▁▁

that was with the zips closed

Zip didn't work

Zip faulty

Defective Material/Parts3%▄█▃▅▃▁
Warmth3%▃▆▃█▁▁

Can't comment on the heat as didn't try it

FAQ

Common Heated Jackets for Women Uk questions

Answered from the same tracked data.