Skip to content

Heated Insoles

Fail

Shoppers spend an estimated $0 a year here, so Heated Insoles is a Fail.

Flapen Score
27
27 / 100
Ranks 2,398 of 2,461 Fashion niches · −21 vs the category median of 48
Market size
£0/yr73K searches / yr
90-day growth
-91.8%search demand this quarter
Competition
75%top-5 click share · 5 brands · 9 sellers

Flapen Score

Heated Insoles against its category

The dotted line is the Fashion average. Past it, Heated Insoles is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Insoles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heated Insoles 73K times last year and spent an estimated £0. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -91.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-91.8%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
January81.7× the quietest month
Top search term
heated insoles36K searches a year

02 · Price

A sale here is worth £13.47.

Listings sell for £13.47 on average, from £3.75 to £54.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.47 that is £0 to £1K a year per listing.

Average price
£13.47under the $15 to $100 sweet spot
Price range
£3.75–£54.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 38.0% of listings are out of stock. The average listing ranks #125 within Shoe, Jewellery & Watch Accessories. It carries 2,863 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
63%
Out of stock, average day
38.0%
Average rank
#125in Shoe, Jewellery & Watch Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,863per listing
Listings tracked
8

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Heated Insoles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

5 flat

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

0%

  • Generic33%
  • THE HEAT COMPANY28%
  • Bramble20%
  • Thermrup9%
  • Haosie9%
  • Open — no brand owns it (0%)

Demand

Heated Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 81.7×

Search terms

Top Heated Insoles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heated insoles36K/yr
  • heated insoles rechargeable21K/yr
  • heated insoles for women5K/yr
  • insole foot warmers3K/yr
  • heated shoe insoles4K/yr
  • heated insoles for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Heated Insoles

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Warmth”
15%of negative reviews mention “Heating”
2.2%of orders come back
“not hot hot”
A buyer, on “Heating”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heated Insoles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data