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Heated Insoles

Fail

Shoppers spend only $0 a year here, so Heated Insoles is a Fail.

Flapen Score
27
27 / 100
Ranks 2,398 of 2,461 Fashion niches · −21 vs the category median of 48
Market size
£0/yr73K searches / yr
90-day growth
-91.8%search demand this quarter
Competition
75%top-5 click share · 5 brands · 9 sellers

Flapen Score

Heated Insoles against its category

The dotted line is the Fashion average. Past it, Heated Insoles is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Insoles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heated Insoles 73K times last year and spent an estimated £0. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -91.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-91.8%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
January81.7× the quietest month
Top search term
heated insoles36K searches a year

02 · Price

A sale here is worth £13.47.

Listings sell for £13.47 on average, from £3.75 to £54.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.47 that is £0 to £1K a year per listing.

Average price
£13.47under the $15 to $100 sweet spot
Price range
£3.75–£54.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 38.0% of listings are out of stock. The average listing ranks #125 within Shoe, Jewellery & Watch Accessories. It carries 2,863 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
63%
Out of stock, average day
38.0%
Average rank
#125in Shoe, Jewellery & Watch Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,863per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Heated Insoles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

5 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Generic33%
  • THE HEAT COMPANY28%
  • Bramble20%
  • Thermrup9%
  • Haosie9%
  • Open — no brand owns it (0%)

Demand

Heated Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 81.7×

Search terms

Top Heated Insoles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated insoles36K/yr
  • heated insoles rechargeable21K/yr
  • heated insoles for women5K/yr
  • insole foot warmers3K/yr
  • heated shoe insoles4K/yr
  • heated insoles for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Heated Insoles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating15%−0.01

not hot hot

They did heat up

They heat up

Size-Overall13%+0.42

Bit fiddly to get to fit right in boots

could come a little bigger with your actual shoe size

Comfort-Overall11%−0.02

Its uncomfortable and painful making it very difficult to warm them up

more uncomfortable with movement of the insole towards the front of the shoe

at times exceptionally uncomfortable to walk

Assembly/Installation8%+0.52

Takes a little while to get started

Warmth7%+1.24

very little warming effect

They do get warm but not hot

Love

Warmth32%+1.24

Nice and warm

Keep feet and toes warm

Warms up instantly

Value For Money13%−0.01

Excellent value for money

Excellent value

also the price

Efficiency11%+1.08

Working fine

They work just fine

Quality-Overall8%−0.17

Absolutely amazing

Normally really good

Advertised Vs Actual Product7%+0.70

as advertised excellent

Do the Job

They do exactly what it says on the packet

Return

2.2% Return rate 62% Fixable by listing

Size-Overall54%▆▆██▆▁

Bit fiddly to get to fit right in boots

could come a little bigger with your actual shoe size

Heating9%██▃▆▁▁

not hot hot

They did heat up

They heat up

Warmth7%▁▁▂▁▂█

very little warming effect

They do get warm but not hot

Defective Material/Parts6%▃▆▁▁█▁
Functionality-Overall3%▁█▃▁▁▁

FAQ

Common Heated Insoles questions

Answered from the same tracked data.