heated insoles
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Price range
Great£3.75–£54.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good£13.47avg listing price — sweet spot $15–$100
Review moat
Okay2,862.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£0£0/yr · 73K searches
Growth
Bad-91.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, heated insoles is a £0/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
heated insoles market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £27K–£34K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 75%
- Out of stock
- 38.0%
- Avg brand age
- 36 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Generic33%
- THE HEAT COMPANY28%
- Bramble20%
- Thermrup9%
- Haosie9%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -91.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 81.7×
Top heated insoles search terms
- heated insoles36K/yr
- heated insoles rechargeable21K/yr
- heated insoles for women5K/yr
- insole foot warmers3K/yr
- heated shoe insoles4K/yr
- heated insoles for men4K/yr
Top heated insoles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bramble - Foot Insole Warmers (15 Pairs 30 Total) - Full Foot Warming Insoles for Shoes and Boots - Air-Activated & Odour-Free - Up to 6 Hours of Heat
Bramble£11.824.5★266 rev
THE HEAT COMPANY Insole Foot Warmers - 5 Pairs - EXTRA WARM - 8 Hours of Warmth - Instant Heat - Air Activated - Purely Natural - Medium Size: 5.5-7
THE HEAT COMPANY£9.674.5★10,383 rev
Electric Heated Insoles - Rechargeable Heated Boot Insoles - Rechargeable Electric Heating Pad - Cut to Size USB Insoles for Foot Heating Washable & Re
Generic£7.740.0★0 rev
Heated Insoles Rechargeable | USB Sports Foot Warmer for Men Women 3-Temperature Adjustable for Outdoor Hunting Fishing Camping
Generic£3.750.0★0 rev
Heated Thermal Insoles battery operated (4 Levels) washable
Thermrup£54.224.2★1,857 rev
Newest
by launch dateElectric Heated Insoles - Rechargeable Heated Boot Insoles - Rechargeable Electric Heating Pad - Cut to Size USB Insoles for Foot Heating Washable & Re
Generic£7.740 rev
Heated Shoe Insoles - USB-Powered Thermal Reusable | Thermal Insoles Insert Feet Warmers for Outdoor Hunting Camping Skiing Work Hiking Fishing Commuting Climbing
Generic£3.920 rev
Heated Insoles Rechargeable | USB Sports Foot Warmer for Men Women 3-Temperature Adjustable for Outdoor Hunting Fishing Camping
Generic£3.750 rev
Haosie 1 Pair Black USB Heater 2A 5v 35-50 USB Heating Pad 7.72 X 2.36inch Heated Insoles Suitable for Heating and Keeping Warm in Insoles and Slippers
Haosie£6.8811 rev
Bramble - Foot Insole Warmers (15 Pairs 30 Total) - Full Foot Warming Insoles for Shoes and Boots - Air-Activated & Odour-Free - Up to 6 Hours of Heat
Bramble£11.82266 rev
Trending
90-day click momentumHeated Shoe Insoles - USB-Powered Thermal Reusable | Thermal Insoles Insert Feet Warmers for Outdoor Hunting Camping Skiing Work Hiking Fishing Commuting Climbing
Generic£3.920.0★
Electric Heated Insoles - Rechargeable Heated Boot Insoles - Rechargeable Electric Heating Pad - Cut to Size USB Insoles for Foot Heating Washable & Re
Generic£7.740.0★
Heated Insoles Rechargeable | USB Sports Foot Warmer for Men Women 3-Temperature Adjustable for Outdoor Hunting Fishing Camping
Generic£3.750.0★
THE HEAT COMPANY Insole Foot Warmers - 5 Pairs - EXTRA WARM - 8 Hours of Warmth - Instant Heat - Air Activated - Purely Natural - Medium Size: 5.5-7
THE HEAT COMPANY£9.674.5★
Haosie 1 Pair Black USB Heater 2A 5v 35-50 USB Heating Pad 7.72 X 2.36inch Heated Insoles Suitable for Heating and Keeping Warm in Insoles and Slippers
Haosie£6.883.7★
What buyers say about heated insoles
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and warm”
“Excellent value for money”
“Working fine”
“Absolutely amazing”
“as advertised excellent”
“Fits well”
“easy enough with shoes”
“Perfect for watching matches in the middle of winter”
“comfortable”
“not too bulky to fit into shoes/boots”
What buyers complain about
“not hot hot”
“Bit fiddly to get to fit right in boots”
“Its uncomfortable and painful making it very difficult to warm them up”
“Takes a little while to get started”
“very little warming effect”
“I was fed up of having numb feet after matches”
“They're not very economical as you can only use them once”
“I didn't want to believe they last that long”
“Very flimsy and cheap looking”
“cheap looking”
Top return reasons
Common questions
- Is heated insoles profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -91.8%. Flapen's verdict: Skip it (27/100).
- How competitive is the heated insoles niche?
- 5 brands and 9 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in heated insoles?
- Top complaints mined from reviews: Heating, Size-Overall, Comfort-Overall. The return rate is 2.2%.
- When does demand for heated insoles peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 81.7× the quietest.
- What does it cost to enter the heated insoles niche?
- Listings span £3.75–£54.22; the average listing price is £13.47 (sweet spot $15–$100). The average incumbent carries 2,863 reviews — the moat a new listing must climb.