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Heated Hoodie

Fail

Shoppers spend only $0 a year here, so Heated Hoodie is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£0/yr250K searches / yr
90-day growth
-81.3%search demand this quarter
Competition
36%top-5 click share · 24 brands · 35 sellers

Flapen Score

Heated Hoodie against its category

The dotted line is the Fashion average. Past it, Heated Hoodie is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Hoodie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heated Hoodie 250K times last year and spent an estimated £0. The top 5 brands take 56% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-81.3%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November92.3× the quietest month
Top search term
heated hoodie85K searches a year

02 · Price

A sale here is worth £32.59.

Listings sell for £32.59 on average, from £12.15 to £64.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £32.59 that is £0 to £3K a year per listing.

Average price
£32.59inside the $15 to $100 sweet spot
Price range
£12.15–£64.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 36.8% of listings are out of stock. The average listing ranks #2,435 within Jumpers, Cardigans & Sweatshirts. It carries 666 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
76%
Out of stock, average day
36.8%
Average rank
#2,435in Jumpers, Cardigans & Sweatshirts
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
666per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Heated Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£0£0£0£01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 rising

Sellers

35

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

36%

Top 20: 78%

Open market

37%

  • qoqidun21%
  • DR.PREPARE12%
  • Generic9%
  • Silentnight7%
  • trekki7%
  • JhLwARes7%

Demand

Heated Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 92.3×

Search terms

Top Heated Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated hoodie85K/yr
  • heated hoodie for men32K/yr
  • heated jumper25K/yr
  • heated oodie16K/yr
  • heated hoodie blanket8K/yr
  • heated hoodies for women30K/yr
  • heated jumper women9K/yr
  • heated jumper mens13K/yr
  • electric hoodie5K/yr
  • heated oodie for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Heated Hoodie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.08

Doesn't Work

Never worked

Dont work

Size-Overall13%−0.05

Size is a joke

Its a bit large

Undersized

Quality-Overall13%−0.03

Rubbish

Garbage

Bad quality

Charging11%−0.06

not even with a charge it stopped turning on

USB dont charge

It would not charge

Thickness9%−0.03

Very Thick

It was a lot thinner than I expected

not that thick

Love

Warmth40%+3.06

Keeps me warm

Comfortable warm cozy

Soft and warm

Quality-Overall10%−0.03

Very well made

Good quality

Vests were made really good

Comfort-Overall8%+0.49

Comfortable

It is honestly so comfortable—perfect balance of soft and supportive

comfortable to wear

Size-Overall8%−0.05

Great fit

Fits true to size

is a snug fit

Value For Money5%+0.36

Good price

Worth the money

Value for money

Return

4.0% Return rate 47% Fixable by listing

Size-Overall37%█▇▆▆█▃

Size is a joke

Its a bit large

Undersized

Functionality-Overall12%█▇▇▆▁▁

Doesn't Work

Never worked

Dont work

Heating10%▂▁▄▄█▁

Not great, only 2 parts heat up and the cord is small need a pose and gi use it

Not great- poor heat

doesnt heat up at all wouldnt bother wasting your time or money buying this

Defective Material/Parts6%▅▄▄▃▁█
Charging5%▄▆▂█▅▁

not even with a charge it stopped turning on

USB dont charge

It would not charge

FAQ

Common Heated Hoodie questions

Answered from the same tracked data.