Heart Necklace
FailThe top 5 products take 87% of clicks, so Heart Necklace is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £466K/yr1.9M searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 87%top-5 click share · 8 brands · 12 sellers
Flapen Score
Heart Necklace against its category
The dotted line is the Fashion average. Past it, Heart Necklace is stronger. Inside it, weaker.
Market
The Heart Necklace market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heart Necklace 1.9M times last year and spent an estimated £466K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £466K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £466Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- gold necklace513K searches a year
02 · Price
A sale here is worth £16.30.
Listings sell for £16.30 on average, from £7.47 to £41.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £16.30 that is £16K to £20K a year per listing.
- Average price
- £16.30inside the $15 to $100 sweet spot
- Price range
- £7.47–£41.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £16K–£20K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #639 within Jewellery. It carries 2,309 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #639in Jewellery
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,309per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Heart Necklace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Old English Jewellers 9ct Yellow Gold on Silver Belcher Chain for Men & Women - 18. Silver & Gold Chain Necklace for Women & Men. Available in Sizes 16 - 24.
- Price
- £9.07
- Rating
- 4.4/5
- Reviews
- 792
- Age
- 4y ago

PANDORA Moments Womens Sterling Silver Necklace 75cm No Box
- Price
- £41.57
- Rating
- 4.4/5
- Reviews
- 744
- Age
- 13y ago

DORANA 1.5mm Silver Chains for Women S925 Twisted Rope Chain Sturdy Sterling Silver Chain Necklace Fade-Proof Ladies Chains Necklace Jewellery Gifts
- Price
- £7.47
- Rating
- 4.2/5
- Reviews
- 257
- Age
- 1y ago

PANDORA Moments Womens Sterling Silver Necklace 75cm With Gift Box
- Price
- £35.45
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 3y ago

Diorra 925 Sterling Silver Chains for Women 2mm Sturdy Chain Necklace
- Price
- £7.79
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 10mo ago
Trending
90-day click momentum
PANDORA Moments Womens Sterling Silver Necklace 75cm No Box
- Price
- £41.57
- Rating
- 4.4/5
- Reviews
- 744
- Age
- 13y ago

KEZEF 18k Gold Over Sterling Silver 1mm Box Chain Necklace Made in Italy | 925 Sterling Silver Necklace for Women | Rose Gold Chain for Women Men
- Price
- £16.69
- Rating
- 4.3/5
- Reviews
- 17,951
- Age
- 11y ago

DORANA 1.5mm Silver Chains for Women S925 Twisted Rope Chain Sturdy Sterling Silver Chain Necklace Fade-Proof Ladies Chains Necklace Jewellery Gifts
- Price
- £7.47
- Rating
- 4.2/5
- Reviews
- 257
- Age
- 1y ago

Kakonia Layered Gold Necklace for Women 14K Gold Plated Pendant Necklace Set Gold Pendant Necklace Satck Dainty Gold Chain Trendy Jewelry for Women
- Price
- £10.08
- Rating
- 4.4/5
- Reviews
- 230
- Age
- 1y ago

Diorra 925 Sterling Silver Chains for Women 2mm Sturdy Chain Necklace
- Price
- £7.79
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 10mo ago
Newest
by launch date
KINHOPI Gold Necklaces for Women 14K Gold Plated Four Leaf Clover Pendant Necklace Trendy Fashion Jewellery Gifts for Women Girl
- Price
- £8.49
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 9mo ago

Diorra 925 Sterling Silver Chains for Women 2mm Sturdy Chain Necklace
- Price
- £7.79
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 10mo ago

DORANA 1.5mm Silver Chains for Women S925 Twisted Rope Chain Sturdy Sterling Silver Chain Necklace Fade-Proof Ladies Chains Necklace Jewellery Gifts
- Price
- £7.47
- Rating
- 4.2/5
- Reviews
- 257
- Age
- 1y ago

Kakonia Layered Gold Necklace for Women 14K Gold Plated Pendant Necklace Set Gold Pendant Necklace Satck Dainty Gold Chain Trendy Jewelry for Women
- Price
- £10.08
- Rating
- 4.4/5
- Reviews
- 230
- Age
- 1y ago

Jenosy Dainty Disc Necklace for Women Personalised Disc Pendant Necklace 18K Gold Plated Necklace Adjustable Choker Necklace Gold Layered locket Necklaces Trendy Party Jewellery Gift
- Price
- £10.12
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
12
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
6%
- Old English Jewellers57%
- PANDORA16%
- DORANA8%
- Diorra5%
- KINHOPI4%
- Kakonia3%
- Open — no brand owns it (2 brands, 6%)
Demand
Heart Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Heart Necklace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold necklace513K/yr
- pandora necklace315K/yr
- gold necklaces for women209K/yr
- sterling silver necklace221K/yr
- initial necklace110K/yr
- heart necklace63K/yr
- gold plated necklace40K/yr
- gold necklace for women35K/yr
- necklace gold41K/yr
- pandora necklaces for women44K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Necklace
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
FAKE silver
Not silver
the actual silver is coming off
it's gone a copper colour
Turned neck green
Broke after 2 days
Lasted less than one day
I'm allergic to fake products
Its irritating me
after wearing the chain for a few days my neck looks like this
Chain clasp broke on day one of wearing
Love
Sturdy chain
Gorgeous chain
Nice chain design too
Overall Id say they are good value for the price
Amazing value
Its okay for the money
Exactly as described
Perfect just what I was looking for
as described
Great quality and lasted a few months so far of constantly wearing
I was very happy with the quality for the price. as expected
Its very nice and dainty, bright in colour and she was very happy with it as it holds a couple of pendants
Return
2.0% Return rate 54% Fixable by listing
after wearing the chain for a few days my neck looks like this
Chain clasp broke on day one of wearing
FAKE silver
Not silver
the actual silver is coming off
it's gone a copper colour
Turned neck green
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Necklace questions
Answered from the same tracked data.









