Is heart necklace profitable to sell on Amazon United Kingdom?

The niche generates £466K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (44/100).

How competitive is the heart necklace niche?

8 brands and 12 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in heart necklace?

Top complaints mined from reviews: Metal Authenticity, Color, Durability. The return rate is 2.0%.

When does demand for heart necklace peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the heart necklace niche?

Listings span £7.47–£41.57; the average listing price is £16.30 (sweet spot $15–$100). The average incumbent carries 2,309 reviews — the moat a new listing must climb.

heart necklace

Skip it

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£16.30

avg listing price — sweet spot $15–$100

Price range

Great£7.47–£41.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£466K

£466K/yr · 1.9M searches

Review moat

Okay2,309.11

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Competition

Bad87%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, heart necklace is a £466K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

heart necklace market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £326K–£408K; units × avg price
Conversion rate: 1.5%
Avg BSR: #639
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 7.4%
Avg brand age: 43 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Old English Jewellers57%
PANDORA16%
DORANA8%
Diorra5%
KINHOPI4%
Kakonia3%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top heart necklace search terms

gold necklace513K/yr +12.3%0.3% conv.
pandora necklace315K/yr -11.3%0.0% conv.
gold necklaces for women209K/yr +18.6%0.3% conv.
sterling silver necklace221K/yr +3.7%0.1% conv.
initial necklace110K/yr -5.7%0.0% conv.
heart necklace63K/yr -36.6%0.0% conv.
gold plated necklace40K/yr +9.9%0.3% conv.
gold necklace for women35K/yr +14.9%0.2% conv.
necklace gold41K/yr +4.7%0.2% conv.
pandora necklaces for women44K/yr -1.8%0.0% conv.

All search terms

Top heart necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Old English Jewellers 9ct Yellow Gold on Silver Belcher Chain for Men & Women - 18. Silver & Gold Chain Necklace for Women & Men. Available in Sizes 16 - 24.

Old English Jewellers£9.074.4★792 rev

PANDORA Moments Womens Sterling Silver Necklace 75cm No Box

PANDORA£41.574.4★744 rev

DORANA 1.5mm Silver Chains for Women S925 Twisted Rope Chain Sturdy Sterling Silver Chain Necklace Fade-Proof Ladies Chains Necklace Jewellery Gifts

DORANA£7.474.2★257 rev

PANDORA Moments Womens Sterling Silver Necklace 75cm With Gift Box

PANDORA£35.454.6★325 rev

Diorra 925 Sterling Silver Chains for Women 2mm Sturdy Chain Necklace

Diorra£7.794.0★77 rev

Newest

by launch date

KINHOPI Gold Necklaces for Women 14K Gold Plated Four Leaf Clover Pendant Necklace Trendy Fashion Jewellery Gifts for Women Girl

KINHOPI£8.4930 rev

9mo ago

Diorra 925 Sterling Silver Chains for Women 2mm Sturdy Chain Necklace

Diorra£7.7977 rev

10mo ago

DORANA 1.5mm Silver Chains for Women S925 Twisted Rope Chain Sturdy Sterling Silver Chain Necklace Fade-Proof Ladies Chains Necklace Jewellery Gifts

DORANA£7.47257 rev

1y ago

Kakonia Layered Gold Necklace for Women 14K Gold Plated Pendant Necklace Set Gold Pendant Necklace Satck Dainty Gold Chain Trendy Jewelry for Women

Kakonia£10.08230 rev

1y ago

Jenosy Dainty Disc Necklace for Women Personalised Disc Pendant Necklace 18K Gold Plated Necklace Adjustable Choker Necklace Gold Layered locket Necklaces Trendy Party Jewellery Gift

Jenosy£10.12376 rev

2y ago

What buyers say about heart necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Chain/Key Quality44%

“Sturdy chain”

Value For Money20%

“Overall Id say they are good value for the price”

Advertised Vs Actual Product11%

“Exactly as described”

Quality-Overall4%

“Great quality and lasted a few months so far of constantly wearing”

Brightness/Shine/Glow4%

“Its very nice and dainty, bright in colour and she was very happy with it as it holds a couple of pendants”

Durability4%

“Durable”

Metal Authenticity2%

“Silver necklace”

Color2%

“the colour hasn't tarnished”

Design-Overall2%

“Nice chain design too”

Strength1%

“Good value and strong”

What buyers complain about

Metal Authenticity26%

“FAKE silver”

Color21%

“it's gone a copper colour”

Durability21%

“Broke after 2 days”

Allergies12%

“I'm allergic to fake products”

Chain/Key Quality12%

“after wearing the chain for a few days my neck looks like this”

Top return reasons

Size-Overall43%

Chain/Key Quality15%

Metal Authenticity9%

Quality-Overall6%

Color4%

Thin4%

Functionality-Overall3%

Fastener Quality3%

Defective Material/Parts2%

Advertised Vs Actual Product2%

Common questions

Is heart necklace profitable to sell on Amazon United Kingdom?: The niche generates £466K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (44/100).
How competitive is the heart necklace niche?: 8 brands and 12 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in heart necklace?: Top complaints mined from reviews: Metal Authenticity, Color, Durability. The return rate is 2.0%.
When does demand for heart necklace peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the heart necklace niche?: Listings span £7.47–£41.57; the average listing price is £16.30 (sweet spot $15–$100). The average incumbent carries 2,309 reviews — the moat a new listing must climb.