heart earrings
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great430.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.26avg listing price — sweet spot $15–$100
Market size
Bad£20K£20K/yr · 106K searches
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.34–£7.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, heart earrings is a £20K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 27/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
heart earrings market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £16K–£19K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #653
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 9.0%
- Avg brand age
- 35 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- AVYRING82%
- ADRAMATA6%
- RoseJeopal6%
- ALEXCRAFT6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.8% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 2.8×
Top heart earrings search terms
- heart earrings34K/yr
- silver heart earrings18K/yr
- heart earrings for women22K/yr
- heart hoop earrings12K/yr
- heart drop earrings4K/yr
- heart earrings sterling silver5K/yr
- silver heart earrings for women4K/yr
- love heart earrings3K/yr
- heart earings2K/yr
Top heart earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AVYRING Silver Heart Earrings - Cubic Zirconia Studs Hypoallergenic & Dainty Perfect for Brides & Bridesmaids
AVYRING£5.344.5★621 rev
ADRAMATA 925 Sterling Silver Heart Hoop Huggie Earrings Dangle 2 Pack Silver
ADRAMATA£7.424.1★377 rev
925 Sterling Silver Stud Earrings Hypoallergenic Earring Sets Small Heart-Shaped Cubic Zirconia Earrings Jewelry Gift for Sensitive Ear
RoseJeopal£5.894.3★432 rev
Silver Huggie Hoop Earrings for Women Small Heart Shaped Hoop Earrings
ALEXCRAFT£6.414.4★291 rev
Newest
by launch date925 Sterling Silver Stud Earrings Hypoallergenic Earring Sets Small Heart-Shaped Cubic Zirconia Earrings Jewelry Gift for Sensitive Ear
RoseJeopal£5.89432 rev
ADRAMATA 925 Sterling Silver Heart Hoop Huggie Earrings Dangle 2 Pack Silver
ADRAMATA£7.42377 rev
Silver Huggie Hoop Earrings for Women Small Heart Shaped Hoop Earrings
ALEXCRAFT£6.41291 rev
AVYRING Silver Heart Earrings - Cubic Zirconia Studs Hypoallergenic & Dainty Perfect for Brides & Bridesmaids
AVYRING£5.34621 rev
Trending
90-day click momentum925 Sterling Silver Stud Earrings Hypoallergenic Earring Sets Small Heart-Shaped Cubic Zirconia Earrings Jewelry Gift for Sensitive Ear
RoseJeopal£5.894.3★
AVYRING Silver Heart Earrings - Cubic Zirconia Studs Hypoallergenic & Dainty Perfect for Brides & Bridesmaids
AVYRING£5.344.5★
Silver Huggie Hoop Earrings for Women Small Heart Shaped Hoop Earrings
ALEXCRAFT£6.414.4★
ADRAMATA 925 Sterling Silver Heart Hoop Huggie Earrings Dangle 2 Pack Silver
ADRAMATA£7.424.1★
What buyers say about heart earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the price”
“Great size”
“Good Quality and Great Customer Service”
“Great as a little gift”
“Nice peace of silver”
“Pretty”
“What I love most is how comfortable they are”
“Simple yet stylish”
“Beautiful shiny”
“it still looks elegant”
What buyers complain about
“these smaller ones in the piercing a little higher”
“they've lost their sparkle on the silver”
“Not as described”
“no I can't get it off, I don't know what I am going to do, getting quite worried now as my earlobe is starting to itch and is sore”
“look metal not silver imo”
“Broke easily”
“looks cheap”
“Hard to put on by yourself”
“not worth it”
Top return reasons
Common questions
- Is heart earrings profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (27/100).
- How competitive is the heart earrings niche?
- 4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in heart earrings?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Advertised Vs Actual Product. The return rate is 0.8%.
- When does demand for heart earrings peak?
- Demand peaks in Feb–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the heart earrings niche?
- Listings span £5.34–£7.42; the average listing price is £6.26 (sweet spot $15–$100). The average incumbent carries 430 reviews — the moat a new listing must climb.