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Heart Earrings

Fail

The top 5 products take 100% of clicks, so Heart Earrings is a Fail.

Flapen Score
27
27 / 100
Ranks 2,398 of 2,461 Fashion niches · −21 vs the category median of 48
Market size
£20K/yr106K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Heart Earrings against its category

The dotted line is the Fashion average. Past it, Heart Earrings is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Earrings 106K times last year and spent an estimated £20K. All 4 brands take every click. Demand peaks in Feb–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
3.0%
Market size, estimated
£20Ka year
Peak month
February2.8× the quietest month
Top search term
heart earrings34K searches a year

02 · Price

A sale here is worth £6.26.

Listings sell for £6.26 on average, from £5.34 to £7.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £6.26 that is £626 to £2K a year per listing.

Average price
£6.26under the $15 to $100 sweet spot
Price range
£5.34–£7.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£626–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #653 within Jewellery. It carries 430 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#653in Jewellery
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
430per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Heart Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • AVYRING82%
  • ADRAMATA6%
  • RoseJeopal6%
  • ALEXCRAFT6%

Demand

Heart Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Heart Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart earrings34K/yr
  • silver heart earrings18K/yr
  • heart earrings for women22K/yr
  • heart hoop earrings12K/yr
  • heart drop earrings4K/yr
  • heart earrings sterling silver5K/yr
  • silver heart earrings for women4K/yr
  • love heart earrings3K/yr
  • heart earings2K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%0.00

these smaller ones in the piercing a little higher

Too small,

Very small in size

Brightness/Shine/Glow10%−0.04

they've lost their sparkle on the silver

Tho, they're not that sparkly

Advertised Vs Actual Product9%−0.11

Not as described

Allergies9%−0.10

no I can't get it off, I don't know what I am going to do, getting quite worried now as my earlobe is starting to itch and is sore

Metal Authenticity9%−0.06

look metal not silver imo

Love

Value For Money15%+0.49

Worth the price

Excellent value

Good value

Size-Overall13%0.00

Great size

Fit well and the butterfly fits on tightly, its not loose so feels secure

not too small

Quality-Overall11%+0.58

Good Quality and Great Customer Service

Fabulous quality

Nice product

Gifting Purpose7%+0.66

Great as a little gift

They also make a thoughtful gift for birthdays, anniversaries, or other special occasions

Great for gifting Extremely good value for the money

Metal Authenticity7%−0.06

Nice peace of silver

The 925 sterling silver gives them a clean, polished shine, while the tiny heart design adds just the right touch of charm without feeling overdone

Good solid silver

Return

0.8% Return rate 49% Fixable by listing

Size-Overall43%▃█▇▁▆█

these smaller ones in the piercing a little higher

Too small,

Very small in size

Metal Authenticity13%▇▃▃█▁▁

look metal not silver imo

Defective Material/Parts12%▁▃▃█▅▁
Quality-Overall6%█▁▁▁▁▇

looks cheap

Weight Heavy5%▁▁▁▁▆█

FAQ

Common Heart Earrings questions

Answered from the same tracked data.