hazbin hotel
Skip itSoft demand (-44.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great101avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.30–£51.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good£13.21avg listing price — sweet spot $15–$100
Market size
Okay£136K£136K/yr · 1.2M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hazbin hotel is a £136K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hazbin hotel market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £66K–£79K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,398
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 51%
- Out of stock
- 8.1%
- Avg brand age
- 24 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
38
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
41%
Top 20: 78%
Open market
29%
- LKY STAR22%
- Ainvliya15%
- TUBBZ12%
- TSOTMO12%
- Funko6%
- Yulefly4%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -44.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 16.1×
Top hazbin hotel search terms
- hazbin hotel847K/yr
- hazbin hotel merch84K/yr
- hazbin hotel plush39K/yr
- vox hazbin hotel27K/yr
- hazbin66K/yr
- hazbin hotel youtooz11K/yr
- youtooz hazbin hotel11K/yr
- lucifer hazbin hotel8K/yr
- hazbin hotel figure5K/yr
- hazbin hotel vox11K/yr
Top hazbin hotel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LKY STAR Anime Hazbin Hotel Backpacks and Pencil Case Angel Dust/Alastor Bookbags with Combination Lock Boys Girls Elementary School Bags for Travel Outing
LKY STAR£17.435.0★1 rev
TSOTMO Cartoon Merch Take That Depression Crossbody Purses Bag for Fans Hazbin TV Show Cartoon Gift (TAKE THAT Cross)
TSOTMO£11.624.7★12 rev
Ainvliya Hazbi Hotel Plush Toy Soft Toys Cute Plush Doll Stuffed Doll Soft Stuffed Animal Figure Toy for Adult(green)
Ainvliya£12.904.2★11 rev
6Pcs Cartoon Ballpoint Pens Ha-zbin Anime Gel Pens 0.5mm Black Ink Retractable Rollerball Pen Student Stationery Push-Action Pens
Ainvliya£6.354.7★4 rev
Hazbin Hotel Stickers 50PCS Cartoon Sticker Stuff for Water Bottles Luggage Bike Car Decals Cute Lilo & Stitch Gifts Party Supplies for Kids Teens Adults
Fancico£5.934.5★60 rev
Newest
by launch date
Melix Home Hazbin Merch Angel Keychain Anime Cosplay Friendship Gifts Heart Keychain Men Women Fans Birthday Present Black Medium
Melix Home£10.003 rev
TUBBZ Mini: Hazbin Hotel - Lucifer Morningstar Cosplaying Rubber Duck Vinyl figure Official Collectible for Fans of Hellaverse
TUBBZ£5.9377 rev
TUBBZ Boxed Edition: Hazbin Hotel - Lucifer Morningstar Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Hellaverse
TUBBZ£12.8077 rev
TUBBZ Mini: Hazbin Hotel - Alastor Cosplaying Rubber Duck Vinyl figure Official Collectible for Fans of Hellaverse
TUBBZ£5.9677 rev
TUBBZ Boxed Edition: Hazbin Hotel - Alastor Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Hellaverse
TUBBZ£13.1277 rev
Trending
90-day click momentumMelix Home Hazbin Merch Angel Keychain Anime Cosplay Friendship Gifts Heart Keychain Men Women Fans Birthday Present Black Medium
Melix Home£10.005.0★
LKY STAR Women Girls T-shirts and Shorts Set Hazbin Hotel Merch Charlie Morningstar Vaggie Casual Crop Top and Shorts Summer Streetwear 2pcs
LKY STAR£18.314.2★
LKY STAR Anime Hazbin Hotel Backpacks and Pencil Case Angel Dust/Alastor Bookbags with Combination Lock Boys Girls Elementary School Bags for Travel Outing
LKY STAR£17.435.0★
LKY STAR Women Girls T-shirts and Shorts Set Hazbin Hotel Merch Charlie Morningstar Vaggie Casual Crop Top and Shorts Summer Streetwear 2pcs
LKY STAR£17.384.2★
LKY STAR Anime Hazbin Hotel Merch School Bags Angel Dust/Alastor Backpacks Boys Girls Daypacks mit Laptopfach Cosplay Cartoon Bookbags
LKY STAR£17.485.0★
What buyers say about hazbin hotel
What buyers praise and complain about, mined from review topics.What buyers love
“Product well made”
“My fav duck collection”
“Great gift”
“As described”
“Perfect and much cheaper than other shops,”
“good size”
“the stickiness of them was good”
“seemed very durable”
“they're still extremely pigmented”
“Good strong bag”
What buyers complain about
“Cheap as chips for my girl”
“Came with stitching undone as to much stuffing inside”
“It was really good I Recommend you buy it the only thing I would say it I'd kinda smaller then I thought”
“I honestly thought the monocle was just going to be printed on the face”
“Worst Keychains”
“They break really easily would not recommend”
“goes against advertisement is the Staff”
“Not Worth The Money”
“no plastic stick inside”
“resulting in a sharp object having to be used”
Top return reasons
Common questions
- Is hazbin hotel profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 39 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the hazbin hotel niche?
- 18 brands and 38 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in hazbin hotel?
- Top complaints mined from reviews: Quality-Overall, Stitch/Finish/Polish, Size-Overall. The return rate is 0.5%.
- When does demand for hazbin hotel peak?
- Demand peaks in Nov–Dec; the busiest month runs 16.1× the quietest.
- What does it cost to enter the hazbin hotel niche?
- Listings span £3.30–£51.28; the average listing price is £13.21 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.