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Hazbin Hotel

Fail

Demand is soft, at -44.6% this quarter, so Hazbin Hotel is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£136K/yr1.2M searches / yr
90-day growth
-44.6%search demand this quarter
Competition
41%top-5 click share · 18 brands · 38 sellers

Flapen Score

Hazbin Hotel against its category

The dotted line is the Fashion average. Past it, Hazbin Hotel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hazbin Hotel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hazbin Hotel 1.2M times last year and spent an estimated £136K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
0.9%
Market size, estimated
£136Ka year
Peak month
November16.1× the quietest month
Top search term
hazbin hotel847K searches a year

02 · Price

A sale here is worth £13.21.

Listings sell for £13.21 on average, from £3.30 to £51.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.21 that is £0 to £1K a year per listing.

Average price
£13.21under the $15 to $100 sweet spot
Price range
£3.30–£51.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,398 within Luggage & Travel Gear. It carries 101 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
62%
Out of stock, average day
8.1%
Average rank
#1,398in Luggage & Travel Gear
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
101per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Hazbin Hotel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

38

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

41%

Top 20: 78%

Open market

29%

  • LKY STAR22%
  • Ainvliya15%
  • TUBBZ12%
  • TSOTMO12%
  • Funko6%
  • Yulefly4%

Demand

Hazbin Hotel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 16.1×

Search terms

Top Hazbin Hotel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hazbin hotel847K/yr
  • hazbin hotel merch84K/yr
  • hazbin hotel plush39K/yr
  • vox hazbin hotel27K/yr
  • hazbin66K/yr
  • hazbin hotel youtooz11K/yr
  • youtooz hazbin hotel11K/yr
  • lucifer hazbin hotel8K/yr
  • hazbin hotel figure5K/yr
  • hazbin hotel vox11K/yr

Reviews and returns

What reviews say buyers love and hate about Hazbin Hotel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall35%−0.12

Cheap as chips for my girl

A little low Quality looks

Poor quality

Stitch/Finish/Polish10%+0.45

Came with stitching undone as to much stuffing inside

Stitching undone

Size-Overall10%+1.17

It was really good I Recommend you buy it the only thing I would say it I'd kinda smaller then I thought

Print Quality10%+0.45

I honestly thought the monocle was just going to be printed on the face

Chain/Key Quality5%−0.02

Worst Keychains

Love

Quality-Overall43%−0.12

Product well made

Amazing quality

Greatly crafted and good quality,looks great on my funko pop shelf

Collectibles10%+1.17

My fav duck collection

Perfect for my Hazpin collection

It was been a brilliant edition to my Collection

Gifting Purpose8%+0.92

Great gift

an amazing present for my friend

Advertised Vs Actual Product8%−0.01

As described

Just what I ordered

Exactly as described

Value For Money7%−0.02

Perfect and much cheaper than other shops,

it was a decent value of money

Good price

Return

0.5% Return rate 22% Fixable by listing

Defective Material/Parts44%▁▅█▁▁▁
Size-Overall22%▁▂▁▁█▁

It was really good I Recommend you buy it the only thing I would say it I'd kinda smaller then I thought

Scratch Resistance11%▁▁▁█▁▁
Gifting Purpose11%▁█▁▁▁▁
Add-Ons/Attachments6%▁█▁▁▁▁

FAQ

Common Hazbin Hotel questions

Answered from the same tracked data.