Hazbin Hotel
soft demand (-44.6% this quarter) — Hazbin Hotel doesn't clear our bar today.
Flapen Score
Is Hazbin Hotel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hazbin Hotel is a £136K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Hazbin Hotel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -44.6% over the last 90 days and 0.9% of searches end in a purchase.
£136K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 39 products
Top Hazbin Hotel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LKY STAR Anime Hazbin Hotel Backpacks and Pencil Case Angel Dust/Alastor Bookbags with Combination Lock Boys Girls Elementary School Bags for Travel Outing
- Price
- £17.43
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
TSOTMO Cartoon Merch Take That Depression Crossbody Purses Bag for Fans Hazbin TV Show Cartoon Gift (TAKE THAT Cross)
- Price
- £11.62
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago
Ainvliya Hazbi Hotel Plush Toy Soft Toys Cute Plush Doll Stuffed Doll Soft Stuffed Animal Figure Toy for Adult(green)
- Price
- £12.90
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 6mo ago
6Pcs Cartoon Ballpoint Pens Ha-zbin Anime Gel Pens 0.5mm Black Ink Retractable Rollerball Pen Student Stationery Push-Action Pens
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago
Hazbin Hotel Stickers 50PCS Cartoon Sticker Stuff for Water Bottles Luggage Bike Car Decals Cute Lilo & Stitch Gifts Party Supplies for Kids Teens Adults
- Price
- £5.93
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 2y ago
Trending
90-day click momentum
Melix Home Hazbin Merch Angel Keychain Anime Cosplay Friendship Gifts Heart Keychain Men Women Fans Birthday Present Black Medium
- Price
- £10.00
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
LKY STAR Women Girls T-shirts and Shorts Set Hazbin Hotel Merch Charlie Morningstar Vaggie Casual Crop Top and Shorts Summer Streetwear 2pcs
- Price
- £18.31
- Rating
- 4.2/5
- Reviews
- 2
- Age
- 2y ago
LKY STAR Anime Hazbin Hotel Backpacks and Pencil Case Angel Dust/Alastor Bookbags with Combination Lock Boys Girls Elementary School Bags for Travel Outing
- Price
- £17.43
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
LKY STAR Women Girls T-shirts and Shorts Set Hazbin Hotel Merch Charlie Morningstar Vaggie Casual Crop Top and Shorts Summer Streetwear 2pcs
- Price
- £17.38
- Rating
- 4.2/5
- Reviews
- 2
- Age
- 2y ago
LKY STAR Anime Hazbin Hotel Merch School Bags Angel Dust/Alastor Backpacks Boys Girls Daypacks mit Laptopfach Cosplay Cartoon Bookbags
- Price
- £17.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch dateMelix Home Hazbin Merch Angel Keychain Anime Cosplay Friendship Gifts Heart Keychain Men Women Fans Birthday Present Black Medium
- Price
- £10.00
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
TUBBZ Mini: Hazbin Hotel - Lucifer Morningstar Cosplaying Rubber Duck Vinyl figure Official Collectible for Fans of Hellaverse
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 4mo ago
TUBBZ Boxed Edition: Hazbin Hotel - Lucifer Morningstar Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Hellaverse
- Price
- £12.80
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 4mo ago
TUBBZ Mini: Hazbin Hotel - Alastor Cosplaying Rubber Duck Vinyl figure Official Collectible for Fans of Hellaverse
- Price
- £5.96
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 4mo ago
TUBBZ Boxed Edition: Hazbin Hotel - Alastor Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Hellaverse
- Price
- £13.12
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
38
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
41%
Top 20: 78%
Open market
29%
- LKY STAR22%
- Ainvliya15%
- TUBBZ12%
- TSOTMO12%
- Funko6%
- Yulefly4%
Hazbin Hotel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 16.1×
Top Hazbin Hotel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hazbin hotel847K/yr
- hazbin hotel merch84K/yr
- hazbin hotel plush39K/yr
- vox hazbin hotel27K/yr
- hazbin66K/yr
- hazbin hotel youtooz11K/yr
- youtooz hazbin hotel11K/yr
- lucifer hazbin hotel8K/yr
- hazbin hotel figure5K/yr
- hazbin hotel vox11K/yr
What reviews say buyers love and hate about Hazbin Hotel
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Product well made”
“My fav duck collection”
“Great gift”
“As described”
“Perfect and much cheaper than other shops,”
What buyers complain about
88% of reviews“Cheap as chips for my girl”
“Came with stitching undone as to much stuffing inside”
“It was really good I Recommend you buy it the only thing I would say it I'd kinda smaller then I thought”
“I honestly thought the monocle was just going to be printed on the face”
“Worst Keychains”
Hazbin Hotel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hazbin Hotel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
