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Hayayu

Maybe

Returns run at only 1.0% of orders. But buyers convert on only 1.5% of searches, so Hayayu is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£254K/yr609K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
22%top-5 click share · 28 brands · 33 sellers

Flapen Score

Hayayu against its category

The dotted line is the Fashion average. Past it, Hayayu is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hayayu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hayayu 609K times last year and spent an estimated £254K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
1.5%
Market size, estimated
£254Ka year
Peak month
February2.9× the quietest month
Top search term
56x45x25 cabin bag86K searches a year

02 · Price

A sale here is worth £28.71.

Listings sell for £28.71 on average, from £10.92 to £48.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £28.71 that is £0 to £3K a year per listing.

Average price
£28.71inside the $15 to $100 sweet spot
Price range
£10.92–£48.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #77 within Luggage & Travel Gear. It carries 2,497 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
35%
Out of stock, average day
18.3%
Average rank
#77in Luggage & Travel Gear
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,497per listing
Listings tracked
96

04 · Newcomers

Amazon counts 4 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hayayu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

33

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

22%

Top 20: 53%

Open market

21%

  • Flight Knight41%
  • Aerolite10%
  • FLYMAX9%
  • Cabin Max8%
  • COOLIFE6%
  • LUGG4%

Demand

Hayayu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.9×

Search terms

Top Hayayu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 56x45x25 cabin bag86K/yr
  • easyjet cabin bag 56x45x2579K/yr
  • aerolite cabin bag62K/yr
  • cabin bag 56x45x2545K/yr
  • jet2 cabin bag 56x45x2530K/yr
  • large cabin bag 56x45x25 new easyjet32K/yr
  • jet 2 cabin bag 56x45x25 10kg24K/yr
  • easy jet large cabin bag 56x45x2522K/yr
  • british airways cabin bag 56 x 45 x 25cm24K/yr
  • easyjet large cabin bag 56x45x2522K/yr

Reviews and returns

What reviews say buyers love and hate about Hayayu

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.02

is still really small

doesnt fit

It is huge

Durability8%−0.09

Broke after one use

It's definitely not the most durable bag you will ever buy

Not very durable

Quality-Overall8%+0.73

Poor quality

Not good enough

very cheap feel generally

Wheel Quality7%−0.05

Only thing the wheels weren't great

Wheels Squeaks

wheels are so loud an embarrassing

Handle Quality7%−0.08

Faulty handle

Handle broke immediately

Weak Handle

Love

Quality-Overall17%+0.73

This bag is good quality

Best quality

the quality is IMMACULATE

Size-Overall16%−0.02

fit into the sizer

it fits as it says on the description

Fits nice

Value For Money9%+0.81

Amazing value

Excellent Value

Good for the price

Pockets/Compartments6%+0.92

Lots of different compartments

Lots of pockets

very useful pockets

Strength6%−0.02

Strong backpack

Good sturdy bag

Nice and strong

Return

1.0% Return rate 70% Fixable by listing

Size-Overall52%▇████▇

is still really small

doesnt fit

It is huge

Zipper Quality6%█▅▄▅▆█

Zipper keeps opening

Broken zip

zips no good

Quality-Overall6%▆▇▆▅█▆

Poor quality

Not good enough

very cheap feel generally

Wrong Dimensions3%█▇█▆▄▇
Color3%▅▄▆██▅

FAQ

Common Hayayu questions

Answered from the same tracked data.