hayayu
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£28.71avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great£10.92–£48.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay£254K£254K/yr · 609K searches
Review moat
Okay2,497.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, hayayu is a £254K/yr Amazon United Kingdom market (609K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hayayu market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £230K–£287K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 35%
- Sponsored
- 79%
- Out of stock
- 18.3%
- Avg brand age
- 39 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
33
Top-5 brand share
74%
Top 20: 97%
Top-5 click share
22%
Top 20: 53%
Open market
21%
- Flight Knight41%
- Aerolite10%
- FLYMAX9%
- Cabin Max8%
- COOLIFE6%
- LUGG4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.9×
Top hayayu search terms
- 56x45x25 cabin bag86K/yr
- easyjet cabin bag 56x45x2579K/yr
- aerolite cabin bag62K/yr
- cabin bag 56x45x2545K/yr
- jet2 cabin bag 56x45x2530K/yr
- large cabin bag 56x45x25 new easyjet32K/yr
- jet 2 cabin bag 56x45x25 10kg24K/yr
- easy jet large cabin bag 56x45x2522K/yr
- british airways cabin bag 56 x 45 x 25cm24K/yr
- easyjet large cabin bag 56x45x2522K/yr
Top hayayu products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flight Knight 56x45x25 EasyJet Cabin Bag Jet2 British Airways Suitcase - Lightweight Small Durable 4-Wheel Cabin Case Maximum Carry-On Size ABS Hard Shell 10kg Hand Luggage Bag- 56 x 45 x 25
Flight Knight£39.044.3★6,478 rev
Flight Knight 56x45x25 EasyJet Cabin Bag Jet2 British Airways Suitcase - Lightweight Small Durable 4-Wheel Cabin Case Maximum Carry-On Size ABS Hard Shell 10kg Hand Luggage Bag- 56 x 45 x 25
Flight Knight£38.324.3★6,478 rev
Cabin Max Anode 56x45x25 cm Carry On Hand Luggage Suitcase - Lightweight Hard Shell 4 Wheels Combination Lock Suitable for Jet 2 BA Easyjet (56L Graphite 56 x 45 x 25 cm)
Cabin Max£47.214.3★321 rev
Flight Knight 56x45x25 EasyJet Cabin Bag Jet2 British Airways Suitcase - Lightweight Small Durable 4-Wheel Cabin Case Maximum Carry-On Size ABS Hard Shell 10kg Hand Luggage Bag- 56 x 45 x 25
Flight Knight£39.374.3★6,478 rev
56x45x25 Easyjet Cabin Bag Hand Luggage Approved Cabin Case Lightweight Suitcase Also Approved for BA Jet 2 1.5kg 57L Black
FLYMAX£15.154.1★1,727 rev
Newest
by launch date
Lossga Cabin Bags 56x45x25 Carry On Travel Backpack Cabin Size
Lossga£29.4911,372 rev
Aerolite Expandable 55x40x20cm to 55x40x23cm Ryanair Priority Wizz Air Priority & More Max Size Lightweight Hard Shell Carry On Hand Cabin Luggage Suitcase 55x40x20 55x40x23 with 4 Wheels (Blue)
Aerolite£32.969,518 rev
Flight Knight Premium Hard Shell Lightweight Cabin Suitcase - 8 Spinner Wheels - Built-in TSA Lock & USB Port - Luggage Approved for Airlines Including easyJet Large Cabin - 56x45x25cm
Flight Knight£31.491,446 rev
Cabin Max Anode 56x45x25 cm Carry On Hand Luggage Suitcase - Lightweight Hard Shell 4 Wheels Combination Lock Suitable for Jet 2 BA Easyjet (56L Black 56 x 45 x 25 cm)
Cabin Max£46.25321 rev
COOLIFE Cabin Suitcase 55x40x20cm Cabin Luggage with ABS Hard Shell and Easyjet Bag 30L(45×36×20cm) Set Carry On Suitcase with TSA Lock & 4 Wheels Suitable for Ryanair Easyjet Paid Hand Luggage
COOLIFE£46.76349 rev
Trending
90-day click momentumFlight Knight Premium Hard Shell Lightweight Cabin Suitcase - 8 Spinner Wheels - Built-in TSA Lock & USB Port - Luggage Approved for Airlines Including easyJet Large Cabin - 56x45x25cm
Flight Knight£31.494.4★
Aerolite Expandable 55x40x20cm to 55x40x23cm Ryanair Priority Wizz Air Priority & More Max Size Lightweight Hard Shell Carry On Hand Cabin Luggage Suitcase 55x40x20 55x40x23 with 4 Wheels (Blue)
Aerolite£32.964.5★
Flight Knight 56x45x25 EasyJet Cabin Bag Jet2 British Airways Suitcase - Lightweight Small Durable 4-Wheel Cabin Case Maximum Carry-On Size ABS Hard Shell 10kg Hand Luggage Bag- 56 x 45 x 25
Flight Knight£38.734.3★
Flight Knight Carry On Cabin Suitcase easyJet (Overhead) Approved Large 2 Wheels Lightweight Bag Ideal for Airline Travel 56x45x25cm
Flight Knight£17.563.8★
Lossga Cabin Bags 56x45x25 Carry On Travel Backpack Cabin Size
Lossga£29.494.6★
What buyers say about hayayu
What buyers praise and complain about, mined from review topics.What buyers love
“This bag is good quality”
“fit into the sizer”
“Amazing value”
“Lots of different compartments”
“Strong backpack”
“Huge capacity”
“Nice and portable”
“Amazingly lightweight”
“It was exactly what I needed”
“The wheels are really good”
What buyers complain about
“is still really small”
“Broke after one use”
“Poor quality”
“Only thing the wheels weren't great”
“Faulty handle”
“Cheap fragile”
“Zipper keeps opening”
“straps that can be abrasive”
“Wrong description”
“its not as advertised in terms of the weight”
Top return reasons
Common questions
- Is hayayu profitable to sell on Amazon United Kingdom?
- The niche generates £254K/yr across 96 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the hayayu niche?
- 28 brands and 33 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in hayayu?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.0%.
- When does demand for hayayu peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.9× the quietest.
- What does it cost to enter the hayayu niche?
- Listings span £10.92–£48.48; the average listing price is £28.71 (sweet spot $15–$100). The average incumbent carries 2,497 reviews — the moat a new listing must climb.