Hayayu
Hayayu shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Hayayu profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hayayu is a £254K/yr Amazon United Kingdom market (609K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 59/100.
Hayayu: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.0% over the last 90 days and 1.5% of searches end in a purchase.
£254K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 96 products
Top Hayayu products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Flight Knight 56x45x25 EasyJet Cabin Bag Jet2 British Airways Suitcase - Lightweight Small Durable 4-Wheel Cabin Case Maximum Carry-On Size ABS Hard Shell 10kg Hand Luggage Bag- 56 x 45 x 25
- Price
- £39.04
- Rating
- 4.3/5
- Reviews
- 6,478
- Age
- 3y ago
Flight Knight 56x45x25 EasyJet Cabin Bag Jet2 British Airways Suitcase - Lightweight Small Durable 4-Wheel Cabin Case Maximum Carry-On Size ABS Hard Shell 10kg Hand Luggage Bag- 56 x 45 x 25
- Price
- £38.32
- Rating
- 4.3/5
- Reviews
- 6,478
- Age
- 3y ago
Cabin Max Anode 56x45x25 cm Carry On Hand Luggage Suitcase - Lightweight Hard Shell 4 Wheels Combination Lock Suitable for Jet 2 BA Easyjet (56L Graphite 56 x 45 x 25 cm)
- Price
- £47.21
- Rating
- 4.3/5
- Reviews
- 321
- Age
- 2y ago
Flight Knight 56x45x25 EasyJet Cabin Bag Jet2 British Airways Suitcase - Lightweight Small Durable 4-Wheel Cabin Case Maximum Carry-On Size ABS Hard Shell 10kg Hand Luggage Bag- 56 x 45 x 25
- Price
- £39.37
- Rating
- 4.3/5
- Reviews
- 6,478
- Age
- 3y ago
56x45x25 Easyjet Cabin Bag Hand Luggage Approved Cabin Case Lightweight Suitcase Also Approved for BA Jet 2 1.5kg 57L Black
- Price
- £15.15
- Rating
- 4.1/5
- Reviews
- 1,727
- Age
- 6y ago
Trending
90-day click momentum
Flight Knight Premium Hard Shell Lightweight Cabin Suitcase - 8 Spinner Wheels - Built-in TSA Lock & USB Port - Luggage Approved for Airlines Including easyJet Large Cabin - 56x45x25cm
- Price
- £31.49
- Rating
- 4.4/5
- Reviews
- 1,446
- Age
- 1y ago
Aerolite Expandable 55x40x20cm to 55x40x23cm Ryanair Priority Wizz Air Priority & More Max Size Lightweight Hard Shell Carry On Hand Cabin Luggage Suitcase 55x40x20 55x40x23 with 4 Wheels (Blue)
- Price
- £32.96
- Rating
- 4.5/5
- Reviews
- 9,518
- Age
- 1y ago
Flight Knight 56x45x25 EasyJet Cabin Bag Jet2 British Airways Suitcase - Lightweight Small Durable 4-Wheel Cabin Case Maximum Carry-On Size ABS Hard Shell 10kg Hand Luggage Bag- 56 x 45 x 25
- Price
- £38.73
- Rating
- 4.3/5
- Reviews
- 6,478
- Age
- 4y ago
Flight Knight Carry On Cabin Suitcase easyJet (Overhead) Approved Large 2 Wheels Lightweight Bag Ideal for Airline Travel 56x45x25cm
- Price
- £17.56
- Rating
- 3.8/5
- Reviews
- 1,269
- Age
- 3y ago
Lossga Cabin Bags 56x45x25 Carry On Travel Backpack Cabin Size
- Price
- £29.49
- Rating
- 4.6/5
- Reviews
- 11,372
- Age
- 9mo ago
Newest
by launch dateLossga Cabin Bags 56x45x25 Carry On Travel Backpack Cabin Size
- Price
- £29.49
- Rating
- 4.6/5
- Reviews
- 11,372
- Age
- 9mo ago
Aerolite Expandable 55x40x20cm to 55x40x23cm Ryanair Priority Wizz Air Priority & More Max Size Lightweight Hard Shell Carry On Hand Cabin Luggage Suitcase 55x40x20 55x40x23 with 4 Wheels (Blue)
- Price
- £32.96
- Rating
- 4.5/5
- Reviews
- 9,518
- Age
- 1y ago
Flight Knight Premium Hard Shell Lightweight Cabin Suitcase - 8 Spinner Wheels - Built-in TSA Lock & USB Port - Luggage Approved for Airlines Including easyJet Large Cabin - 56x45x25cm
- Price
- £31.49
- Rating
- 4.4/5
- Reviews
- 1,446
- Age
- 1y ago
Cabin Max Anode 56x45x25 cm Carry On Hand Luggage Suitcase - Lightweight Hard Shell 4 Wheels Combination Lock Suitable for Jet 2 BA Easyjet (56L Black 56 x 45 x 25 cm)
- Price
- £46.25
- Rating
- 4.3/5
- Reviews
- 321
- Age
- 2y ago
COOLIFE Cabin Suitcase 55x40x20cm Cabin Luggage with ABS Hard Shell and Easyjet Bag 30L(45×36×20cm) Set Carry On Suitcase with TSA Lock & 4 Wheels Suitable for Ryanair Easyjet Paid Hand Luggage
- Price
- £46.76
- Rating
- 4.6/5
- Reviews
- 349
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
Brands
28 rising
Sellers
33
Top-5 brand share
74%
Top 20: 97%
Top-5 click share
22%
Top 20: 53%
Open market
21%
- Flight Knight41%
- Aerolite10%
- FLYMAX9%
- Cabin Max8%
- COOLIFE6%
- LUGG4%
Hayayu demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.9×
Top Hayayu search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 56x45x25 cabin bag86K/yr
- easyjet cabin bag 56x45x2579K/yr
- aerolite cabin bag62K/yr
- cabin bag 56x45x2545K/yr
- jet2 cabin bag 56x45x2530K/yr
- large cabin bag 56x45x25 new easyjet32K/yr
- jet 2 cabin bag 56x45x25 10kg24K/yr
- easy jet large cabin bag 56x45x2522K/yr
- british airways cabin bag 56 x 45 x 25cm24K/yr
- easyjet large cabin bag 56x45x2522K/yr
What reviews say buyers love and hate about Hayayu
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“This bag is good quality”
“fit into the sizer”
“Amazing value”
“Lots of different compartments”
“Strong backpack”
What buyers complain about
64% of reviews“is still really small”
“Broke after one use”
“Poor quality”
“Only thing the wheels weren't great”
“Faulty handle”
Hayayu return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hayayu questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
