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Hayayu

Maybe

An estimated 1.0% of orders come back. But buyers convert on only 1.5% of searches, so Hayayu is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£254K/yr609K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
22%top-5 click share · 28 brands · 33 sellers

Flapen Score

Hayayu against its category

The dotted line is the Fashion average. Past it, Hayayu is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hayayu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hayayu 609K times last year and spent an estimated £254K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
1.5%
Market size, estimated
£254Ka year
Peak month
February2.9× the quietest month
Top search term
56x45x25 cabin bag86K searches a year

02 · Price

A sale here is worth £28.71.

Listings sell for £28.71 on average, from £10.92 to £48.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £28.71 that is £0 to £3K a year per listing.

Average price
£28.71inside the $15 to $100 sweet spot
Price range
£10.92–£48.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #77 within Luggage & Travel Gear. It carries 2,497 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
35%
Out of stock, average day
18.3%
Average rank
#77in Luggage & Travel Gear
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,497per listing
Listings tracked
96

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hayayu products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£15K£20K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

33

Est. top-5 brand share

74%

Top 20: 97%

Est. top-5 click share

22%

Top 20: 53%

Open market

21%

  • Flight Knight41%
  • Aerolite10%
  • FLYMAX9%
  • Cabin Max8%
  • COOLIFE6%
  • LUGG4%

Demand

Hayayu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.9×

Search terms

Top Hayayu search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 56x45x25 cabin bag86K/yr
  • easyjet cabin bag 56x45x2579K/yr
  • aerolite cabin bag62K/yr
  • cabin bag 56x45x2545K/yr
  • jet2 cabin bag 56x45x2530K/yr
  • large cabin bag 56x45x25 new easyjet32K/yr
  • jet 2 cabin bag 56x45x25 10kg24K/yr
  • easy jet large cabin bag 56x45x2522K/yr
  • british airways cabin bag 56 x 45 x 25cm24K/yr
  • easyjet large cabin bag 56x45x2522K/yr

Reviews and returns

What reviews say buyers love and hate about Hayayu

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.0%of orders come back
“is still really small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hayayu questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data