Hawaiian Shirt
Hawaiian Shirt shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Hawaiian Shirt profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hawaiian Shirt is a £110K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Hawaiian Shirt: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +93.2% over the last 90 days and 0.7% of searches end in a purchase.
£110K
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 140 products
Top Hawaiian Shirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gavliuu Classic Hawaiian Shirt for Men Short Sleeve Aloha Shirt Lightweight Breathable Tropical Print Shirt for Summer Beach Casual Wear (Size S-4XL)
- Price
- £11.19
- Rating
- 4.4/5
- Reviews
- 1,534
- Age
- 1y ago
Gavliuu Classic Hawaiian Shirt for Men Short Sleeve Aloha Shirt Lightweight Breathable Tropical Print Shirt for Summer Beach Casual Wear (Size S-4XL)
- Price
- £11.03
- Rating
- 4.4/5
- Reviews
- 1,534
- Age
- 1y ago
COOFANDY Mens Hawaiian Shirts Short Sleeve Summer Shirts for Men Tropical Holiday Beach Shirt with Front Pocket White Palm Leaf L
- Price
- £15.12
- Rating
- 4.5/5
- Reviews
- 583
- Age
- 1y ago
Gavliuu Classic Hawaiian Shirt for Men Short Sleeve Aloha Shirt Lightweight Breathable Tropical Print Shirt for Summer Beach Casual Wear (Size S-4XL)
- Price
- £11.23
- Rating
- 4.4/5
- Reviews
- 1,534
- Age
- 1y ago
J.VER Hawaiian Shirt Short Sleeve Shirts Men Summer Blue Flamingo Beach Holiday Party Regular Fit Casual Aloha Tropical Flower Ugly Button Down Tops M
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 1,451
- Age
- 4y ago
Trending
90-day click momentum
Glintfrolg Mens Hawaiian Shirts Summer Beach Short Sleeve Shirts for Men Button Down Tropical Holiday Shirt
- Price
- £13.13
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 4mo ago
ALISISTER Hawaiian Shirt for Men Short Sleeve Shirts Casual Button Down Summer Shirts Gorilla M
- Price
- £16.69
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 4mo ago
RAISEVERN T Shirt Ugly Muscle Mens Cool 3D Print Funny Graphic T-Shirts Womens Hairy Chest Funky Tee Shirt Teen Boys 80S Custom Vintage Party Gifts L
- Price
- £16.60
- Rating
- 4.4/5
- Reviews
- 1,478
- Age
- 7mo ago
COOFANDY Mens Hawaiian Shirts Short Sleeve Summer Shirts for Men Tropical Holiday Beach Shirt with Front Pocket White Palm Leaf L
- Price
- £15.12
- Rating
- 4.5/5
- Reviews
- 583
- Age
- 1y ago
COOFANDY Mens Short Sleeve Hawaiian Shirts Casual Button Down Shirt Summer Aloha Holiday Beach Shirt Black Flowers XL
- Price
- £12.59
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 1y ago
Newest
by launch dateALISISTER Hawaiian Shirt for Men Short Sleeve Shirts Casual Button Down Summer Shirts Gorilla M
- Price
- £16.69
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 4mo ago
Glintfrolg Mens Hawaiian Shirts Summer Beach Short Sleeve Shirts for Men Button Down Tropical Holiday Shirt
- Price
- £13.13
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 4mo ago
RAISEVERN T Shirt Ugly Muscle Mens Cool 3D Print Funny Graphic T-Shirts Womens Hairy Chest Funky Tee Shirt Teen Boys 80S Custom Vintage Party Gifts L
- Price
- £16.60
- Rating
- 4.4/5
- Reviews
- 1,478
- Age
- 7mo ago
PARKLEES Mens Linen 70s Hippie Style Floral Print Shirt Short Sleeve Button Down Hawaiian Shirts Colorful Stripe Large
- Price
- £16.45
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 1y ago
XiaoMoSha Mens Hawaiian Shirts Short Sleeve Wrinkle Free Button Down Summer Casual Shirt for Men Tropical Holiday Beach Funky Party Tops GreenFlamingo XXL
- Price
- £9.71
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
Brands
39 falling
Sellers
59
Top-5 brand share
51%
Top 20: 89%
Top-5 click share
14%
Top 20: 35%
Open market
44%
- COOFANDY17%
- Gavliuu15%
- RAISEVERN7%
- REDSTAR6%
- J.VER6%
- XiaoMoSha6%
Hawaiian Shirt demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.3×
Top Hawaiian Shirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hawaiian shirts for men349K/yr
- shiteshirts214K/yr
- hawaiian shirt119K/yr
- shiteshirts for men funny32K/yr
- ugly shirt63K/yr
- mens hawaiian shirts46K/yr
- hawaiian shirts41K/yr
- shitshirts21K/yr
- shiteshirts for men54K/yr
- mens hawaiian shirts short sleeve21K/yr
What reviews say buyers love and hate about Hawaiian Shirt
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Sizing accurate”
“It is top quality, well made and the colours are so vibrant”
“Very comfortable”
“worth the purchase”
“The colours are bright and the print looks just like the photos bold without being tacky and looks amazing”
What buyers complain about
80% of reviews“Its tiny”
“Low qualtiy material”
“terrible quality and not the size i ordered, came two sizes down”
“Looks terrible”
“NOT AS DESCRIBES”
Hawaiian Shirt return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hawaiian Shirt questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
