hawaiian shirt
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Growth
Great+93.2%90-day search growth — must beat 0% to launch
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good648.39avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.21avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay£5.78–£20.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£110K£110K/yr · 1.1M searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, hawaiian shirt is a £110K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hawaiian shirt market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £79K–£106K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #280
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 93%
- Out of stock
- 5.3%
- Avg brand age
- 37 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
59
Top-5 brand share
51%
Top 20: 89%
Top-5 click share
14%
Top 20: 35%
Open market
44%
- COOFANDY17%
- Gavliuu15%
- RAISEVERN7%
- REDSTAR6%
- J.VER6%
- XiaoMoSha6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +93.2% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.3×
Top hawaiian shirt search terms
- hawaiian shirts for men349K/yr
- shiteshirts214K/yr
- hawaiian shirt119K/yr
- shiteshirts for men funny32K/yr
- ugly shirt63K/yr
- mens hawaiian shirts46K/yr
- hawaiian shirts41K/yr
- shitshirts21K/yr
- shiteshirts for men54K/yr
- mens hawaiian shirts short sleeve21K/yr
Top hawaiian shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gavliuu Classic Hawaiian Shirt for Men Short Sleeve Aloha Shirt Lightweight Breathable Tropical Print Shirt for Summer Beach Casual Wear (Size S-4XL)
Gavliuu£11.194.4★1,534 rev
Gavliuu Classic Hawaiian Shirt for Men Short Sleeve Aloha Shirt Lightweight Breathable Tropical Print Shirt for Summer Beach Casual Wear (Size S-4XL)
Gavliuu£11.034.4★1,534 rev
COOFANDY Mens Hawaiian Shirts Short Sleeve Summer Shirts for Men Tropical Holiday Beach Shirt with Front Pocket White Palm Leaf L
COOFANDY£15.124.5★583 rev
Gavliuu Classic Hawaiian Shirt for Men Short Sleeve Aloha Shirt Lightweight Breathable Tropical Print Shirt for Summer Beach Casual Wear (Size S-4XL)
Gavliuu£11.234.4★1,534 rev
J.VER Hawaiian Shirt Short Sleeve Shirts Men Summer Blue Flamingo Beach Holiday Party Regular Fit Casual Aloha Tropical Flower Ugly Button Down Tops M
J.VER£11.794.4★1,451 rev
Newest
by launch date
ALISISTER Hawaiian Shirt for Men Short Sleeve Shirts Casual Button Down Summer Shirts Gorilla M
ALISISTER£16.6916 rev
Glintfrolg Mens Hawaiian Shirts Summer Beach Short Sleeve Shirts for Men Button Down Tropical Holiday Shirt
Glintfrolg£13.1312 rev
RAISEVERN T Shirt Ugly Muscle Mens Cool 3D Print Funny Graphic T-Shirts Womens Hairy Chest Funky Tee Shirt Teen Boys 80S Custom Vintage Party Gifts L
RAISEVERN£16.601,478 rev
PARKLEES Mens Linen 70s Hippie Style Floral Print Shirt Short Sleeve Button Down Hawaiian Shirts Colorful Stripe Large
PARKLEES£16.45217 rev
XiaoMoSha Mens Hawaiian Shirts Short Sleeve Wrinkle Free Button Down Summer Casual Shirt for Men Tropical Holiday Beach Funky Party Tops GreenFlamingo XXL
XiaoMoSha£9.71233 rev
Trending
90-day click momentumGlintfrolg Mens Hawaiian Shirts Summer Beach Short Sleeve Shirts for Men Button Down Tropical Holiday Shirt
Glintfrolg£13.134.7★
ALISISTER Hawaiian Shirt for Men Short Sleeve Shirts Casual Button Down Summer Shirts Gorilla M
ALISISTER£16.694.1★
RAISEVERN T Shirt Ugly Muscle Mens Cool 3D Print Funny Graphic T-Shirts Womens Hairy Chest Funky Tee Shirt Teen Boys 80S Custom Vintage Party Gifts L
RAISEVERN£16.604.4★
COOFANDY Mens Hawaiian Shirts Short Sleeve Summer Shirts for Men Tropical Holiday Beach Shirt with Front Pocket White Palm Leaf L
COOFANDY£15.124.5★
COOFANDY Mens Short Sleeve Hawaiian Shirts Casual Button Down Shirt Summer Aloha Holiday Beach Shirt Black Flowers XL
COOFANDY£12.594.4★
What buyers say about hawaiian shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Sizing accurate”
“It is top quality, well made and the colours are so vibrant”
“Very comfortable”
“worth the purchase”
“The colours are bright and the print looks just like the photos bold without being tacky and looks amazing”
“Good material”
“Bright party shirt”
“Good print and funky”
“Great style for that wacky shirt night”
“it washes well without losing shape”
What buyers complain about
“Its tiny”
“Low qualtiy material”
“terrible quality and not the size i ordered, came two sizes down”
“Looks terrible”
“NOT AS DESCRIBES”
“Ok. Sleeve cut doesnt really match the size of the shirt”
“not in cost”
“The shirt is made from a stretchy blend rather than the cotton you might expect for a traditional Hawaiian shirt”
“5% Elastane fabric isn't the most breathable of fabrics”
“The colours are really muted”
Top return reasons
Common questions
- Is hawaiian shirt profitable to sell on Amazon United Kingdom?
- The niche generates £110K/yr across 140 tracked products. 0 of 41 products launched in the last 360 days are still selling. 90-day search growth is +93.2%. Flapen's verdict: Worth a look (61/100).
- How competitive is the hawaiian shirt niche?
- 39 brands and 59 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in hawaiian shirt?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 3.5%.
- When does demand for hawaiian shirt peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.3× the quietest.
- What does it cost to enter the hawaiian shirt niche?
- Listings span £5.78–£20.27; the average listing price is £13.21 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.