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Hawaiian Fancy Dress

Pass

Hawaiian Fancy Dress scores 67 out of 100, a Pass. Shoppers spend $76K a year here, search demand grew +259.3% this quarter, and returns run at 2.2% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£76K/yr218K searches / yr
90-day growth
+259.3%search demand this quarter
Competition
29%top-5 click share · 39 brands · 72 sellers

Flapen Score

Hawaiian Fancy Dress against its category

The dotted line is the Fashion average. Past it, Hawaiian Fancy Dress is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawaiian Fancy Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hawaiian Fancy Dress 218K times last year and spent an estimated £76K. The top 5 brands take 47% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +259.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+259.3%
Conversion, latest week
2.7%
Market size, estimated
£76Ka year
Peak month
July7.7× the quietest month
Top search term
hawaiian fancy dress52K searches a year

02 · Price

A sale here is worth £12.99.

Listings sell for £12.99 on average, from £2.89 to £30.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.99 that is £0 to £1K a year per listing.

Average price
£12.99under the $15 to $100 sweet spot
Price range
£2.89–£30.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #312 within Clothing Sets. It carries 777 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
7.6%
Average rank
#312in Clothing Sets
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
777per listing
Listings tracked
63

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Hawaiian Fancy Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

72

Top-5 brand share

47%

Top 20: 83%

Top-5 click share

29%

Top 20: 59%

Open market

49%

  • SERTAS18%
  • Keltra9%
  • amscan8%
  • Aomig7%
  • Apparlxer6%
  • Meyyui4%

Demand

Hawaiian Fancy Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.7×

Search terms

Top Hawaiian Fancy Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hawaiian fancy dress52K/yr
  • hawaiian18K/yr
  • hawaiian outfits for women18K/yr
  • hawaiian dresses for women17K/yr
  • hawaii23K/yr
  • hawaiian fancy dress women17K/yr
  • caribbean fancy dress16K/yr
  • hawaiian dress10K/yr
  • hawaiian dresses9K/yr
  • beach party fancy dress9K/yr

Reviews and returns

What reviews say buyers love and hate about Hawaiian Fancy Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%+1.24

I can't see it fitting anyone over nicely a size 6

23-99 was to large so returned it back via asda on the 22nd of June 2026

Very small

Quality-Overall18%+0.34

Pretty cheap little looking

Garbage

Poor quality

Material Quality14%−0.22

its the cheapest materials used i put them straight in the bin

Did the job it's like the plastic of very cheap bags

Defective Material/Parts7%−0.11

Broken item

Durability6%−0.09

Wont last long

not fine for anything that needs to last

Love

Quality-Overall31%+0.34

Good quality

Great quality shirt

Perfect and amazing variety

Color15%+1.55

Colourful

Pretty colours just right for my party

Colours are true to the image

Value For Money13%+0.51

Good value

Value for money

Good value for the occasion

Size-Overall12%+1.24

Fits beautifully

The grass skirt is a generous size

Great fit

Advertised Vs Actual Product6%−0.05

as described

Exactly What It Is — Nothing More, Nothing Less

Was what I had expected

Return

2.2% Return rate 73% Fixable by listing

Size-Overall56%█▆▄▇▇▇

I can't see it fitting anyone over nicely a size 6

23-99 was to large so returned it back via asda on the 22nd of June 2026

Very small

Quality-Overall10%▆▁▆▇▅█

Pretty cheap little looking

Garbage

Poor quality

Material Quality7%▅▃█▆▂▄

its the cheapest materials used i put them straight in the bin

Did the job it's like the plastic of very cheap bags

Advertised Vs Actual Product5%▇█▇▃▂▃
Color4%▁▅▄▁█▄

FAQ

Common Hawaiian Fancy Dress questions

Answered from the same tracked data.