Hawaiian Fancy Dress
Hawaiian Fancy Dress shows demand growing +259.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Hawaiian Fancy Dress profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hawaiian Fancy Dress is a £76K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 67/100.
Hawaiian Fancy Dress: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +259.3% over the last 90 days and 2.7% of searches end in a purchase.
£76K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 63 products
Top Hawaiian Fancy Dress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SERTAS Mens Hawaiian Shirt and Shorts Hat Set Hawaiian Shirts for Men Summer Hawaiian Shirt Shiteshirts Shiteshirts for Indoor Outdoor Beach Seaside Holiday Size S-3XL (Purple M)
- Price
- £16.85
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 1y ago
Apparlxer Hawaiian Shirt Men Summer Funky Flower and Flamingo Hawaiian Shirts Set Funny Beach Hawaiian Short Sleeve Shirts with Shorts Bucket Hat Beach Shirts for Men Women (Pink XL)
- Price
- £18.23
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 5mo ago
5 Pcs Hawaiian Fancy Dress Women Grass Skirt Hawaiian Outfits for Women Hula Skirt Costume Set Grass Skirts for Adults Flower Necklace Hawaii Leis for Summer Beach Tropical Decorations Supplies (B)
- Price
- £5.89
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 4mo ago
Aomig Hawaiian Grass Skirt 5 Pcs Hawaiian Garlands Tropical Fancy Colorful Dress Hawaiian Headband Necklace Wristband Flower 60CM Hawaiian Leis Set for Kid Adult Women Summer Beach Tropical Party
- Price
- £3.29
- Rating
- 4.2/5
- Reviews
- 336
- Age
- 2y ago
(Fix 0/1) (9908716) Adult Ladies Blue Hawaii Dress Costume (UK 14-16)
- Price
- £17.87
- Rating
- 4.0/5
- Reviews
- 503
- Age
- 5y ago
Trending
90-day click momentum
REDSTAR Mens Hawaiian Shirt Short Sleeve STAG Beach Holiday Beer Bottle Design Fancy Dress Hawaii (XXL Orange)
- Price
- £15.72
- Rating
- 4.4/5
- Reviews
- 762
- Age
- 10y ago
Apparlxer Hawaiian Shirt Men Summer Funky Flower and Flamingo Hawaiian Shirts Set Funny Beach Hawaiian Short Sleeve Shirts with Shorts Bucket Hat Beach Shirts for Men Women (Pink XL)
- Price
- £18.23
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 5mo ago
5 Pcs Hawaiian Fancy Dress Women Grass Skirt Hawaiian Outfits for Women Hula Skirt Costume Set Grass Skirts for Adults Flower Necklace Hawaii Leis for Summer Beach Tropical Decorations Supplies (D)
- Price
- £5.33
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 4mo ago
Hawaiian Leis Set Hawaiian Garland Hawaiians Tropical Beach Fancy Dress Party Decorations Fancy-dress Party Accessories Beach Theme Party Supplies Summer Beach Party Decorations for Kid and Adult
- Price
- £3.67
- Rating
- 3.6/5
- Reviews
- 2
- Age
- 4mo ago
SERTAS Mens Hawaiian Shirt and Shorts Hat Set Hawaiian Shirts for Men Summer Hawaiian Shirt Shiteshirts Shiteshirts for Indoor Outdoor Beach Seaside Holiday Size S-3XL (Purple M)
- Price
- £16.85
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 1y ago
Newest
by launch date5 Pcs Hawaiian Fancy Dress Women Grass Skirt Hawaiian Outfits for Women Hula Skirt Costume Set Grass Skirts for Adults Flower Necklace Hawaii Leis for Summer Beach Tropical Decorations Supplies (B)
- Price
- £5.89
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 4mo ago
5 Pcs Hawaiian Fancy Dress Women Grass Skirt Hawaiian Outfits for Women Hula Skirt Costume Set Grass Skirts for Adults Flower Necklace Hawaii Leis for Summer Beach Tropical Decorations Supplies (D)
- Price
- £5.33
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 4mo ago
5 Pcs Hawaiian Fancy Dress Women Grass Skirt Hawaiian Outfits for Women Hula Skirt Costume Set Grass Skirts for Adults Flower Necklace Hawaii Leis for Summer Beach Tropical Decorations Supplies (A)
- Price
- £5.60
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 4mo ago
8PCS Hawaiian Hula Skirt Costume Set Hawaiian Party Accessory Hawaiian Grass Skirt Hawaiian Lei Pineapple Sunglasses for Adults Fancy Dress Supplies Party Summer Beach Tropical Parties Decoration
- Price
- £5.45
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 4mo ago
Hawaiian Leis Set Hawaiian Garland Hawaiians Tropical Beach Fancy Dress Party Decorations Fancy-dress Party Accessories Beach Theme Party Supplies Summer Beach Party Decorations for Kid and Adult
- Price
- £3.67
- Rating
- 3.6/5
- Reviews
- 2
- Age
- 4mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
39 falling
Sellers
72
Top-5 brand share
47%
Top 20: 83%
Top-5 click share
29%
Top 20: 59%
Open market
49%
- SERTAS18%
- Keltra9%
- amscan8%
- Aomig7%
- Apparlxer6%
- Meyyui4%
Hawaiian Fancy Dress demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.7×
Top Hawaiian Fancy Dress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hawaiian fancy dress52K/yr
- hawaiian18K/yr
- hawaiian outfits for women18K/yr
- hawaiian dresses for women17K/yr
- hawaii23K/yr
- hawaiian fancy dress women17K/yr
- caribbean fancy dress16K/yr
- hawaiian dress10K/yr
- hawaiian dresses9K/yr
- beach party fancy dress9K/yr
What reviews say buyers love and hate about Hawaiian Fancy Dress
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Good quality”
“Colourful”
“Good value”
“Fits beautifully”
“as described”
What buyers complain about
82% of reviews“I can't see it fitting anyone over nicely a size 6”
“Pretty cheap little looking”
“its the cheapest materials used i put them straight in the bin”
“Broken item”
“Wont last long”
Hawaiian Fancy Dress return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hawaiian Fancy Dress questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
