hawaiian fancy dress
Worth a lookShows demand growing +259.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+259.3%90-day search growth — must beat 0% to launch
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good777.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.99avg listing price — sweet spot $15–$100
Price range
Good£2.89–£30.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£76K£76K/yr · 218K searches
According to Flapen's Amazon United Kingdom niche tracking, hawaiian fancy dress is a £76K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 67/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hawaiian fancy dress market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £52K–£65K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #312
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 83%
- Out of stock
- 7.6%
- Avg brand age
- 32 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
72
Top-5 brand share
47%
Top 20: 83%
Top-5 click share
29%
Top 20: 59%
Open market
49%
- SERTAS18%
- Keltra9%
- amscan8%
- Aomig7%
- Apparlxer6%
- Meyyui4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +259.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.7×
Top hawaiian fancy dress search terms
- hawaiian fancy dress52K/yr
- hawaiian18K/yr
- hawaiian outfits for women18K/yr
- hawaiian dresses for women17K/yr
- hawaii23K/yr
- hawaiian fancy dress women17K/yr
- caribbean fancy dress16K/yr
- hawaiian dress10K/yr
- hawaiian dresses9K/yr
- beach party fancy dress9K/yr
Top hawaiian fancy dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SERTAS Mens Hawaiian Shirt and Shorts Hat Set Hawaiian Shirts for Men Summer Hawaiian Shirt Shiteshirts Shiteshirts for Indoor Outdoor Beach Seaside Holiday Size S-3XL (Purple M)
SERTAS£16.854.4★56 rev
Apparlxer Hawaiian Shirt Men Summer Funky Flower and Flamingo Hawaiian Shirts Set Funny Beach Hawaiian Short Sleeve Shirts with Shorts Bucket Hat Beach Shirts for Men Women (Pink XL)
Apparlxer£18.234.1★4 rev
5 Pcs Hawaiian Fancy Dress Women Grass Skirt Hawaiian Outfits for Women Hula Skirt Costume Set Grass Skirts for Adults Flower Necklace Hawaii Leis for Summer Beach Tropical Decorations Supplies (B)
Keltra£5.893.5★13 rev
Aomig Hawaiian Grass Skirt 5 Pcs Hawaiian Garlands Tropical Fancy Colorful Dress Hawaiian Headband Necklace Wristband Flower 60CM Hawaiian Leis Set for Kid Adult Women Summer Beach Tropical Party
Aomig£3.294.2★336 rev
(Fix 0/1) (9908716) Adult Ladies Blue Hawaii Dress Costume (UK 14-16)
amscan£17.874.0★503 rev
Newest
by launch date5 Pcs Hawaiian Fancy Dress Women Grass Skirt Hawaiian Outfits for Women Hula Skirt Costume Set Grass Skirts for Adults Flower Necklace Hawaii Leis for Summer Beach Tropical Decorations Supplies (B)
Keltra£5.8913 rev
5 Pcs Hawaiian Fancy Dress Women Grass Skirt Hawaiian Outfits for Women Hula Skirt Costume Set Grass Skirts for Adults Flower Necklace Hawaii Leis for Summer Beach Tropical Decorations Supplies (D)
Keltra£5.3313 rev
5 Pcs Hawaiian Fancy Dress Women Grass Skirt Hawaiian Outfits for Women Hula Skirt Costume Set Grass Skirts for Adults Flower Necklace Hawaii Leis for Summer Beach Tropical Decorations Supplies (A)
Keltra£5.6013 rev
8PCS Hawaiian Hula Skirt Costume Set Hawaiian Party Accessory Hawaiian Grass Skirt Hawaiian Lei Pineapple Sunglasses for Adults Fancy Dress Supplies Party Summer Beach Tropical Parties Decoration
Meyyui£5.454 rev
Hawaiian Leis Set Hawaiian Garland Hawaiians Tropical Beach Fancy Dress Party Decorations Fancy-dress Party Accessories Beach Theme Party Supplies Summer Beach Party Decorations for Kid and Adult
Meyyui£3.672 rev
Trending
90-day click momentum
REDSTAR Mens Hawaiian Shirt Short Sleeve STAG Beach Holiday Beer Bottle Design Fancy Dress Hawaii (XXL Orange)
REDSTAR£15.724.4★
Apparlxer Hawaiian Shirt Men Summer Funky Flower and Flamingo Hawaiian Shirts Set Funny Beach Hawaiian Short Sleeve Shirts with Shorts Bucket Hat Beach Shirts for Men Women (Pink XL)
Apparlxer£18.234.1★
5 Pcs Hawaiian Fancy Dress Women Grass Skirt Hawaiian Outfits for Women Hula Skirt Costume Set Grass Skirts for Adults Flower Necklace Hawaii Leis for Summer Beach Tropical Decorations Supplies (D)
Keltra£5.333.5★
Hawaiian Leis Set Hawaiian Garland Hawaiians Tropical Beach Fancy Dress Party Decorations Fancy-dress Party Accessories Beach Theme Party Supplies Summer Beach Party Decorations for Kid and Adult
Meyyui£3.673.6★
SERTAS Mens Hawaiian Shirt and Shorts Hat Set Hawaiian Shirts for Men Summer Hawaiian Shirt Shiteshirts Shiteshirts for Indoor Outdoor Beach Seaside Holiday Size S-3XL (Purple M)
SERTAS£16.854.4★
What buyers say about hawaiian fancy dress
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Colourful”
“Good value”
“Fits beautifully”
“as described”
“it's a fun”
“Well made good finish”
“Ive found that the slight stretch in the fabric is a particularly useful feature for all-day comfort”
“breathable”
“Very flattering”
What buyers complain about
“I can't see it fitting anyone over nicely a size 6”
“Pretty cheap little looking”
“its the cheapest materials used i put them straight in the bin”
“Broken item”
“Wont last long”
“chest is a bit to large for me I'm 95 cm on the chest”
“Very thin material”
“Quite flimsy”
“might be irritating if worn for a prolonged period of time”
Top return reasons
Common questions
- Is hawaiian fancy dress profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 63 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +259.3%. Flapen's verdict: Worth a look (67/100).
- How competitive is the hawaiian fancy dress niche?
- 39 brands and 72 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in hawaiian fancy dress?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.2%.
- When does demand for hawaiian fancy dress peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 7.7× the quietest.
- What does it cost to enter the hawaiian fancy dress niche?
- Listings span £2.89–£30.36; the average listing price is £12.99 (sweet spot $15–$100). The average incumbent carries 777 reviews — the moat a new listing must climb.