Hatsune Miku
MaybeReturns run at only 0.4% of orders. But buyers convert on only 0.7% of searches, so Hatsune Miku is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 2,461 Fashion niches · +4 vs the category median of 4852
- Market size
- £92K/yr604K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 33%top-5 click share · 22 brands · 61 sellers
Flapen Score
Hatsune Miku against its category
The dotted line is the Fashion average. Past it, Hatsune Miku is stronger. Inside it, weaker.
Market
The Hatsune Miku market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hatsune Miku 604K times last year and spent an estimated £92K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 604K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £92Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- miku194K searches a year
02 · Price
A sale here is worth £21.20.
Listings sell for £21.20 on average, from £2.54 to £74.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £21.20 that is £0 to £2K a year per listing.
- Average price
- £21.20inside the $15 to $100 sweet spot
- Price range
- £2.54–£74.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #1,526 within Girls. It carries 57 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 73%
- Out of stock, average day
- 16.4%
- Average rank
- #1,526in Girls
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 57per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 2 of last year's 31 launches as successful.
31 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Hatsune Miku products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zhongkaihua Miku Plush Anime Backpack Cute DIY transparent 25x23cm Cosplay Bag for Badge Fans Collectors Daily Use Birthday Gift Decoration
- Price
- £7.42
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 1y ago

Hatsune Miku Girls T-Shirts 7-16 Yrs 2 Pack Soft Cotton Casual Tee Top Breathable Loungewear Anime Clothing Girls Gifts (11-12 Years Pink/Black)
- Price
- £13.00
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 8mo ago

Xinchangda Miku Plush Figures Anime Miku Stuffed Plush Figure 34cm Sitting Character Soft Anime Cushion Home Plushies Pillow Sofa Decoration Bedding Gift
- Price
- £11.97
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 8mo ago

Hatsune Miku Girls T-Shirts 7-16 Yrs 2 Pack Soft Cotton Casual Tee Top Breathable Loungewear Anime Clothing Girls Gifts (15-16 Years Pink/Black)
- Price
- £10.84
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 8mo ago

Get Trend Hatsune Miku Girls Pyjama Set 7-16 Yrs 2 Pcs Cotton Pj Shorts & Crew Neck T-shirt Manga Loungewear Anime Gifts (15-16 Years Multi Hatsune Miku)
- Price
- £11.99
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 9mo ago
Trending
90-day click momentum
Zhongkaihua Miku Plush Pillow 21cm Leek Head Ver Miku Soft Stuffed Cushion Cute Anime Home Decoration Collectible Oranment for Fans
- Price
- £4.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Get Trend Hatsune Miku Girls Pyjama Set 7-16 Yrs 2 Pcs Cotton Pj Shorts & Crew Neck T-shirt Manga Loungewear Anime Gifts (13-14 Years Multi Hatsune Miku)
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 9mo ago

Get Trend Hatsune Miku Girls Pyjama Set 7-16 Yrs 2 Pcs Cotton Pj Shorts & Crew Neck T-shirt Manga Loungewear Anime Gifts (11-12 Years Multi Hatsune Miku)
- Price
- £11.25
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 9mo ago

Get Trend Hatsune Miku Girls Pyjama Set 7-16 Yrs 2 Pcs Cotton Pj Shorts & Crew Neck T-shirt Manga Loungewear Anime Gifts (15-16 Years Multi Hatsune Miku)
- Price
- £11.99
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 9mo ago

Hatsune Miku Girls T-Shirts 7-16 Yrs 2 Pack Soft Cotton Casual Tee Top Breathable Loungewear Anime Clothing Girls Gifts (15-16 Years Pink/Black)
- Price
- £10.84
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 8mo ago
Newest
by launch date
Zhongkaihua Miku Plush Pillow 21cm Leek Head Ver Miku Soft Stuffed Cushion Cute Anime Home Decoration Collectible Oranment for Fans
- Price
- £4.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Thunder Tech Hatsune Miku Fashion - Fancy Figure
- Price
- £26.97
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 6mo ago

THE UNTAMED Miku Cosplay Thigh High Stockings Anti-Pilling Pantyhose Anime Costume Accessories for 150-170cm Height
- Price
- £16.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

FIREFIRST x Hatsune Miku Crossbody Sling Bag Waterproof Anime Chest Bag with Mini Pouch Multi-Pocket for Commute School & Travel
- Price
- £54.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

THE UNTAMED Miku Plush Keychain Toy Twin-Tail Character with Spinning Hair Feature Anime Backpack Accessory (Happy)
- Price
- £16.52
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
61
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
33%
Top 20: 74%
Open market
26%
- Get Trend34%
- Xinchangda13%
- Zhongkaihua12%
- FIREFIRST7%
- Furyu5%
- Thunder Tech4%
Demand
Hatsune Miku search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Hatsune Miku search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- miku194K/yr
- miku figure115K/yr
- hatsune miku134K/yr
- hatsune miku figure74K/yr
- miku plush41K/yr
- hatsune miku plush15K/yr
- vocaloid figure7K/yr
- miku figures6K/yr
- miku merch6K/yr
- hatsune miku merchandise6K/yr
Reviews and returns
What reviews say buyers love and hate about Hatsune Miku
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the body quality isnt so great
Poor quality
Very cheaply made
Too small
Small
Apart from being smaller than I thought it is
Doesnt look like photo
I must say it is slightly different from the picture
not good product for the price
it's annoying to walk with
Love
Good quality bag though
Good quality shirts
Excellent Quality
Good size
Fits to size
It fits well in my case very good
Nice gift
Good Christmas gift
Excellent, my child was over the moon with their gift
The scale figure is good for its price
Excellent value for money
Very good product for it's price
Nice design,
brilliant sculpt worth the price
Return
0.4% Return rate 32% Fixable by listing
Too small
Small
Apart from being smaller than I thought it is
the body quality isnt so great
Poor quality
Very cheaply made
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hatsune Miku questions
Answered from the same tracked data.









