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Hatsune Miku

Maybe

Returns run at only 0.4% of orders. But buyers convert on only 0.7% of searches, so Hatsune Miku is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£92K/yr604K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
33%top-5 click share · 22 brands · 61 sellers

Flapen Score

Hatsune Miku against its category

The dotted line is the Fashion average. Past it, Hatsune Miku is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hatsune Miku market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hatsune Miku 604K times last year and spent an estimated £92K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
604K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
0.7%
Market size, estimated
£92Ka year
Peak month
December3.0× the quietest month
Top search term
miku194K searches a year

02 · Price

A sale here is worth £21.20.

Listings sell for £21.20 on average, from £2.54 to £74.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £21.20 that is £0 to £2K a year per listing.

Average price
£21.20inside the $15 to $100 sweet spot
Price range
£2.54–£74.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #1,526 within Girls. It carries 57 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
73%
Out of stock, average day
16.4%
Average rank
#1,526in Girls
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
57per listing
Listings tracked
56

04 · Newcomers

Amazon counts 2 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Hatsune Miku products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

22 falling

Sellers

61

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

33%

Top 20: 74%

Open market

26%

  • Get Trend34%
  • Xinchangda13%
  • Zhongkaihua12%
  • FIREFIRST7%
  • Furyu5%
  • Thunder Tech4%

Demand

Hatsune Miku search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Hatsune Miku search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miku194K/yr
  • miku figure115K/yr
  • hatsune miku134K/yr
  • hatsune miku figure74K/yr
  • miku plush41K/yr
  • hatsune miku plush15K/yr
  • vocaloid figure7K/yr
  • miku figures6K/yr
  • miku merch6K/yr
  • hatsune miku merchandise6K/yr

Reviews and returns

What reviews say buyers love and hate about Hatsune Miku

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+1.60

the body quality isnt so great

Poor quality

Very cheaply made

Size-Overall18%−0.07

Too small

Small

Apart from being smaller than I thought it is

Advertised Vs Actual Product10%−0.01

Doesnt look like photo

I must say it is slightly different from the picture

Value For Money5%−0.13

not good product for the price

Comfort-Overall3%

it's annoying to walk with

Love

Quality-Overall37%+1.60

Good quality bag though

Good quality shirts

Excellent Quality

Size-Overall9%−0.07

Good size

Fits to size

It fits well in my case very good

Gifting Purpose9%+0.51

Nice gift

Good Christmas gift

Excellent, my child was over the moon with their gift

Value For Money8%−0.13

The scale figure is good for its price

Excellent value for money

Very good product for it's price

Design-Overall5%−0.01

Nice design,

brilliant sculpt worth the price

Return

0.4% Return rate 32% Fixable by listing

Size-Overall32%▁▁▄█▄▄

Too small

Small

Apart from being smaller than I thought it is

Defective Material/Parts26%▁▅▁▁▆█
Quality-Overall16%▁▁▁██▄

the body quality isnt so great

Poor quality

Very cheaply made

Add-Ons/Attachments8%▁▆█▁▁▁
Adhesion/Stickiness5%▁█▁▁▁▁

FAQ

Common Hatsune Miku questions

Answered from the same tracked data.