hatsune miku
Worth a lookShows low returns (0.4%), but weak search conversion (0.7%) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible57.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.20avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great£2.54–£74.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£92K£92K/yr · 604K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, hatsune miku is a £92K/yr Amazon United Kingdom market (604K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hatsune miku market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £106K–£127K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,526
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 71%
- Out of stock
- 16.4%
- Avg brand age
- 28 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
61
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
33%
Top 20: 74%
Open market
26%
- Get Trend34%
- Xinchangda13%
- Zhongkaihua12%
- FIREFIRST7%
- Furyu5%
- Thunder Tech4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top hatsune miku search terms
- miku194K/yr
- miku figure115K/yr
- hatsune miku134K/yr
- hatsune miku figure74K/yr
- miku plush41K/yr
- hatsune miku plush15K/yr
- vocaloid figure7K/yr
- miku figures6K/yr
- miku merch6K/yr
- hatsune miku merchandise6K/yr
Top hatsune miku products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zhongkaihua Miku Plush Anime Backpack Cute DIY transparent 25x23cm Cosplay Bag for Badge Fans Collectors Daily Use Birthday Gift Decoration
Zhongkaihua£7.422.5★2 rev
Hatsune Miku Girls T-Shirts 7-16 Yrs 2 Pack Soft Cotton Casual Tee Top Breathable Loungewear Anime Clothing Girls Gifts (11-12 Years Pink/Black)
Get Trend£13.004.9★13 rev
Xinchangda Miku Plush Figures Anime Miku Stuffed Plush Figure 34cm Sitting Character Soft Anime Cushion Home Plushies Pillow Sofa Decoration Bedding Gift
Xinchangda£11.974.6★67 rev
Hatsune Miku Girls T-Shirts 7-16 Yrs 2 Pack Soft Cotton Casual Tee Top Breathable Loungewear Anime Clothing Girls Gifts (15-16 Years Pink/Black)
Get Trend£10.844.9★13 rev
Get Trend Hatsune Miku Girls Pyjama Set 7-16 Yrs 2 Pcs Cotton Pj Shorts & Crew Neck T-shirt Manga Loungewear Anime Gifts (15-16 Years Multi Hatsune Miku)
Get Trend£11.994.4★20 rev
Newest
by launch date
Zhongkaihua Miku Plush Pillow 21cm Leek Head Ver Miku Soft Stuffed Cushion Cute Anime Home Decoration Collectible Oranment for Fans
Zhongkaihua£4.920 rev
Thunder Tech Hatsune Miku Fashion - Fancy Figure
Thunder Tech£26.9735 rev
THE UNTAMED Miku Cosplay Thigh High Stockings Anti-Pilling Pantyhose Anime Costume Accessories for 150-170cm Height
THE UNTAMED£16.650 rev
FIREFIRST x Hatsune Miku Crossbody Sling Bag Waterproof Anime Chest Bag with Mini Pouch Multi-Pocket for Commute School & Travel
FIREFIRST£54.071 rev
THE UNTAMED Miku Plush Keychain Toy Twin-Tail Character with Spinning Hair Feature Anime Backpack Accessory (Happy)
THE UNTAMED£16.522 rev
Trending
90-day click momentumZhongkaihua Miku Plush Pillow 21cm Leek Head Ver Miku Soft Stuffed Cushion Cute Anime Home Decoration Collectible Oranment for Fans
Zhongkaihua£4.920.0★
Get Trend Hatsune Miku Girls Pyjama Set 7-16 Yrs 2 Pcs Cotton Pj Shorts & Crew Neck T-shirt Manga Loungewear Anime Gifts (13-14 Years Multi Hatsune Miku)
Get Trend£11.424.4★
Get Trend Hatsune Miku Girls Pyjama Set 7-16 Yrs 2 Pcs Cotton Pj Shorts & Crew Neck T-shirt Manga Loungewear Anime Gifts (11-12 Years Multi Hatsune Miku)
Get Trend£11.254.4★
Get Trend Hatsune Miku Girls Pyjama Set 7-16 Yrs 2 Pcs Cotton Pj Shorts & Crew Neck T-shirt Manga Loungewear Anime Gifts (15-16 Years Multi Hatsune Miku)
Get Trend£11.994.4★
Hatsune Miku Girls T-Shirts 7-16 Yrs 2 Pack Soft Cotton Casual Tee Top Breathable Loungewear Anime Clothing Girls Gifts (15-16 Years Pink/Black)
Get Trend£10.844.9★
What buyers say about hatsune miku
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality bag though”
“Good size”
“Nice gift”
“The scale figure is good for its price”
“Nice design,”
“easy to assemble”
“She's wonderful, fluffy and so cozy”
“The colours are vibrant”
“It was heavy”
“Seems to be fairly durable”
What buyers complain about
“the body quality isnt so great”
“Too small”
“Doesnt look like photo”
“not good product for the price”
“it's annoying to walk with”
“she can fall apart easily”
Top return reasons
Common questions
- Is hatsune miku profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 56 tracked products. 2 of 31 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hatsune miku niche?
- 22 brands and 61 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in hatsune miku?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
- When does demand for hatsune miku peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the hatsune miku niche?
- Listings span £2.54–£74.45; the average listing price is £21.20 (sweet spot $15–$100). The average incumbent carries 57 reviews — the moat a new listing must climb.