hats for men uk
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Growth
Great+94.6%90-day search growth — must beat 0% to launch
Price range
Great£4.23–£55.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good£13.19avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,878.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 254K searches
According to Flapen's Amazon United Kingdom niche tracking, hats for men uk is a £34K/yr Amazon United Kingdom market (254K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hats for men uk market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £40K–£53K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 84%
- Out of stock
- 6.5%
- Avg brand age
- 49 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
60 rising
Sellers
146
Top-5 brand share
43%
Top 20: 76%
Top-5 click share
21%
Top 20: 55%
Open market
53%
- New Era15%
- Amazon Essentials10%
- FURTALK9%
- Under Armour5%
- ITODA4%
- Comhats3%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +94.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 7.0×
Top hats for men uk search terms
- mens hats188K/yr
- hat for men21K/yr
- hat men15K/yr
- men hats8K/yr
- mens hats uk9K/yr
- man hat8K/yr
- mens hats and caps clearance4K/yr
- men hats for men uk1K/yr
Top hats for men uk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era Unisex MLB 9Forty League Basic Cap
New Era£12.734.6★9,403 rev
Amazon Essentials Mens Wide Brim Sun Hat Navy L-XL
Amazon Essentials£15.584.3★136 rev
New Era Unisex Mlb Clean AFrame Trucker Cap
New Era£15.234.6★1,457 rev
FURTALK Baseball Caps Mens Mountain Embroidery Dad Hat Unstructured Soft Vintage Washed Cotton Outdoor Baseball Cap Grey L
FURTALK£10.984.4★226 rev
ITODA Bucket Cap Wide Brim Sun Hat UPF50+ Summer Beach Hat Women Men Fishing Hats Sunbonnet Foldable Glacier Cap Lightweight Outdoor Sun Protection Hats for Fishing Hiking Traveling Vocation
ITODA£7.034.0★853 rev
Newest
by launch date
Wide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
Kideerly£7.9824 rev
Amazon Essentials Mens Wide Brim Sun Hat Navy L-XL
Amazon Essentials£15.58136 rev
Amazon Essentials Mens Wide Brim Sun Hat Grey L-XL
Amazon Essentials£13.76136 rev
Amazon Essentials Mens Wide Brim Sun Hat Black L-XL
Amazon Essentials£16.38136 rev
FURTALK Sun Hats for Men Fishing Hat UPF 80+ Foldable Wide Brim Outdoor Hiking Beach Summer Hats Khaki
FURTALK£13.801,187 rev
Trending
90-day click momentumWide Brim Sun Hats for Men UV Outdoor Packable Bucket Hats Men Boonie Hat Mens Sun Hat for Side Press Studs Air Vents Safari Hat for Men Fishing Hiking Beach Birthday Mens Gifts Dark Gray
Kideerly£7.984.1★
Amazon Essentials Mens Wide Brim Sun Hat Black L-XL
Amazon Essentials£16.384.3★
Amazon Essentials Mens Wide Brim Sun Hat Grey L-XL
Amazon Essentials£13.764.3★
Amazon Essentials Mens Wide Brim Sun Hat Navy L-XL
Amazon Essentials£15.584.3★
New Era Unisex MLB 9Forty League Basic Cap
New Era£12.734.6★
What buyers say about hats for men uk
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Amazing as described perfect fit”
“Excellent value”
“keeps me warm”
“Really comfortable”
“Exactly as advertised”
“Good lightweight”
“Good materials”
“Nice colour”
“An adjustable fit”
What buyers complain about
“On the small size”
“Bad quality”
“I would expect better given the price”
“Material is very cheap”
“Not as described”
“Awkward shape”
“although in reality its a little darker than expected”
“Broke after a few times wearing”
“my only note is sometimes you get one where the adjustable strap doesnt hold properly”
“The stick on doesnt stick”
Top return reasons
Common questions
- Is hats for men uk profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 107 tracked products. 2 of 23 products launched in the last 360 days are still selling. 90-day search growth is +94.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the hats for men uk niche?
- 60 brands and 146 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in hats for men uk?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.1%.
- When does demand for hats for men uk peak?
- Demand peaks in Dec; the busiest month runs 7.0× the quietest.
- What does it cost to enter the hats for men uk niche?
- Listings span £4.23–£55.68; the average listing price is £13.19 (sweet spot $15–$100). The average incumbent carries 2,879 reviews — the moat a new listing must climb.