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Hat Scarf and Gloves Set Kids

Fail

Demand is soft, at -85.9% this quarter, so Hat Scarf and Gloves Set Kids is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£44K/yr311K searches / yr
90-day growth
-85.9%search demand this quarter
Competition
46%top-5 click share · 12 brands · 16 sellers

Flapen Score

Hat Scarf and Gloves Set Kids against its category

The dotted line is the Fashion average. Past it, Hat Scarf and Gloves Set Kids is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hat Scarf and Gloves Set Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hat Scarf and Gloves Set Kids 311K times last year and spent an estimated £44K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -85.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-85.9%
Conversion, latest week
1.5%
Market size, estimated
£44Ka year
Peak month
November131.8× the quietest month
Top search term
hat and gloves kids25K searches a year

02 · Price

A sale here is worth £9.72.

Listings sell for £9.72 on average, from £6.27 to £20.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £9.72 that is £0 to £972 a year per listing.

Average price
£9.72under the $15 to $100 sweet spot
Price range
£6.27–£20.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£972
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #35 within Boys. It carries 231 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
22.9%
Average rank
#35in Boys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
21

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Hat Scarf and Gloves Set Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 98%

Open market

15%

  • AWAVM39%
  • MUNSKT18%
  • OOPOR10%
  • Lancry7%
  • Minecraft5%
  • Generic5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Hat Scarf and Gloves Set Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 131.8×

Search terms

Top Hat Scarf and Gloves Set Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hat and gloves kids25K/yr
  • girls hat scarf and gloves set37K/yr
  • kids hat scarf gloves set37K/yr
  • kids hat and gloves17K/yr
  • hat gloves and scarf set kids14K/yr
  • hat scarf and gloves set kids45K/yr
  • toddler hat scarf and gloves set8K/yr
  • kids scarf hat and gloves5K/yr
  • boys hat scarf and gloves set23K/yr
  • boys hat and gloves set25K/yr

Reviews and returns

What reviews say buyers love and hate about Hat Scarf and Gloves Set Kids

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Gloves slightly too big”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hat Scarf and Gloves Set Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data