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Hat Scarf and Gloves Set Kids

Fail

Demand is soft, at -85.9% this quarter, so Hat Scarf and Gloves Set Kids is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£44K/yr311K searches / yr
90-day growth
-85.9%search demand this quarter
Competition
46%top-5 click share · 12 brands · 16 sellers

Flapen Score

Hat Scarf and Gloves Set Kids against its category

The dotted line is the Fashion average. Past it, Hat Scarf and Gloves Set Kids is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hat Scarf and Gloves Set Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hat Scarf and Gloves Set Kids 311K times last year and spent an estimated £44K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -85.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-85.9%
Conversion, latest week
1.5%
Market size, estimated
£44Ka year
Peak month
November131.8× the quietest month
Top search term
hat and gloves kids25K searches a year

02 · Price

A sale here is worth £9.72.

Listings sell for £9.72 on average, from £6.27 to £20.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £9.72 that is £0 to £972 a year per listing.

Average price
£9.72under the $15 to $100 sweet spot
Price range
£6.27–£20.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£972
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #35 within Boys. It carries 231 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
22.9%
Average rank
#35in Boys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Hat Scarf and Gloves Set Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

46%

Top 20: 98%

Open market

15%

  • AWAVM39%
  • MUNSKT18%
  • OOPOR10%
  • Lancry7%
  • Minecraft5%
  • Generic5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Hat Scarf and Gloves Set Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 131.8×

Search terms

Top Hat Scarf and Gloves Set Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hat and gloves kids25K/yr
  • girls hat scarf and gloves set37K/yr
  • kids hat scarf gloves set37K/yr
  • kids hat and gloves17K/yr
  • hat gloves and scarf set kids14K/yr
  • hat scarf and gloves set kids45K/yr
  • toddler hat scarf and gloves set8K/yr
  • kids scarf hat and gloves5K/yr
  • boys hat scarf and gloves set23K/yr
  • boys hat and gloves set25K/yr

Reviews and returns

What reviews say buyers love and hate about Hat Scarf and Gloves Set Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.18

Gloves slightly too big

Not a great fit

Gloves are tiny for age

Stretchability/Expandability/Elasticity13%+0.54

the product stretches it is a little big for my one year old daughter

Lining Quality13%−0.03

Hat isn't fleece lined

The only thing that is disappointing is that the hat isn't fleece lined like the scarf is

Gap/Hole13%−0.10

Gloves had holes in and loose

Soft Feel6%

Hat could do with being a bit softer

Love

Quality-Overall27%+1.25

Great quality & lovely set of hat, scarf & gloves

the set is extremely well made and warm and looks more expensive that it was

Good quality

Warmth27%+1.25

Its a nice set keeps my son warm

Lovely and very warm set

Warm

Size-Overall13%−0.18

Good fit

Good fit for 9 year old

Hat and scarf fit lovely

Soft Feel9%

so soft on the inside

Nice & soft

So soft

Advertised Vs Actual Product7%+0.54

Item arrived no problem as described

Return

1.5% Return rate 70% Fixable by listing

Size-Overall71%▅▇▆▁█▆

Gloves slightly too big

Not a great fit

Gloves are tiny for age

Gap/Hole10%█▁▁▁▁▁

Gloves had holes in and loose

Quality-Overall8%▂▁█▁▁█
Material Quality6%█▁▁▁▁▁
Thin4%▁▁▁█▁▁

FAQ

Common Hat Scarf and Gloves Set Kids questions

Answered from the same tracked data.