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Harry Potter Tie

Fail

Demand is soft, at -84.4% this quarter, so Harry Potter Tie is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£8K/yr37K searches / yr
90-day growth
-84.4%search demand this quarter
Competition
76%top-5 click share · 11 brands · 49 sellers

Flapen Score

Harry Potter Tie against its category

The dotted line is the Fashion average. Past it, Harry Potter Tie is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Tie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Tie 37K times last year and spent an estimated £8K. The top 5 brands take 76% of clicks. Demand peaks in Mar–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -84.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-84.4%
Conversion, latest week
5.0%
Market size, estimated
£8Ka year
Peak month
March18.7× the quietest month
Top search term
harry potter tie19K searches a year

02 · Price

A sale here is worth £4.26.

Listings sell for £4.26 on average, from £2.85 to £9.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £4.26 that is £1K to £2K a year per listing.

Average price
£4.26under the $15 to $100 sweet spot
Price range
£2.85–£9.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #623 within Accessories. It carries 556 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
82%
Out of stock, average day
12.2%
Average rank
#623in Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
556per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Harry Potter Tie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£789£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 flat

Sellers

49

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

16%

  • Seaehey26%
  • Jean Junction15%
  • Rubies14%
  • Aomig11%
  • HENBRANDT9%
  • Zac's Alter Ego9%
  • Open — no brand owns it (5 brands, 16%)

Demand

Harry Potter Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 18.7×

Search terms

Top Harry Potter Tie search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harry potter tie19K/yr
  • gryffindor tie15K/yr
  • harry potter tie kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Tie

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Stretchability/Expandability/Elasticity”
0.9%of orders come back
“does not have the elasticated loop”
A buyer, on “Stretchability/Expandability/Elasticity”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Harry Potter Tie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data