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Harry Potter Tie

soft demand (-84.4% this quarter) — Harry Potter Tie doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 2Growth 0Conversion 59Competition 20Returns 96Price range 0Avg price 12Brand share 49Review moat 74Quality gap 55
This niche Category average

Is Harry Potter Tie profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Tie is a £8K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 33/100.

Harry Potter Tie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -84.4% over the last 90 days and 5.0% of searches end in a purchase.

£8K

revenue / yr

Units sold / yr5K
Search volume / yr-84.4%37K
Conversion rate5.0%
Avg price£4.26

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers11 · 49
Top-5 product click share76%
Open market24%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement18%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews556

Top Harry Potter Tie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£789£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 flat

Sellers

49

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

16%

  • Seaehey26%
  • Jean Junction15%
  • Rubies14%
  • Aomig11%
  • HENBRANDT9%
  • Zac's Alter Ego9%
  • Open — no brand owns it (5 brands, 16%)

Harry Potter Tie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR5.0%Products11Brands11Top 5 Brands76%OOS Rate12.2%Rating4.4★Reviews556Avg BSR#623
13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 18.7×

Top Harry Potter Tie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter tie19K/yr
  • gryffindor tie15K/yr
  • harry potter tie kids3K/yr

What reviews say buyers love and hate about Harry Potter Tie

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall20%

Good quality fancy dress tie

Advertised Vs Actual Product15%

Just as described

Value For Money13%

At the current price of £4.99 this tie is pretty much what you would expect

Color13%

Nice colours

Fun/Entertainment Experience10%

Good fun for the old school discos

What buyers complain about

95% of reviews
Stretchability/Expandability/Elasticity28%

does not have the elasticated loop

Advertised Vs Actual Product23%

Poor description

Durability10%

was already falling apart a bit

Material Quality10%

Bad quality material

Quality-Overall10%

And awful quality too

Harry Potter Tie return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
21%
2Size-Overall
20%
3Color
19%
4Advertised Vs Actual Product
9%
5Stretchability/Expandability/Elasticity
7%

Common Harry Potter Tie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Tie 33/100 on Amazon United Kingdom — Skip it. The niche generates £8K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -84.4% over the last 90 days.
Search demand for Harry Potter Tie on Amazon United Kingdom peaks in Mar–Oct, where the busiest month runs 18.7× the quietest.