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harry potter tie

Skip it

Soft demand (-84.4% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 59Competition 20Returns 96Price range 0Avg price 12Brand share 49Review moat 74Quality gap 55

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Good555.91

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Avg price

Bad£4.26

avg listing price — sweet spot $15–$100

Market size

Bad£8K

£8K/yr · 37K searches

Growth

Bad-84.4%

90-day search growth — must beat 0% to launch

Price range

Bad£2.85–£9.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, harry potter tie is a £8K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 33/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

harry potter tie market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
£17K–£21K
units × avg price
Conversion rate
5.0%
Avg BSR
#623
Page quality
0%
Prime
82%
Sponsored
18%
Out of stock
12.2%
Avg brand age
56 months
Avg seller age
193 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

49

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

16%

  • Seaehey26%
  • Jean Junction15%
  • Rubies14%
  • Aomig11%
  • HENBRANDT9%
  • Zac's Alter Ego9%
  • Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -84.4% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 18.7×

Top harry potter tie search terms

  • harry potter tie19K/yr
  • gryffindor tie15K/yr
  • harry potter tie kids3K/yr
All search terms

Top harry potter tie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£78920%£2K30%£2K40%£3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about harry potter tie

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality fancy dress tie”

Advertised Vs Actual Product15%

“Just as described”

Value For Money13%

“At the current price of £4.99 this tie is pretty much what you would expect”

Color13%

“Nice colours”

Fun/Entertainment Experience10%

“Good fun for the old school discos”

Ease Of Use8%

“Easy to put on”

Size-Overall5%

“Good fit for my child”

Stitch/Finish/Polish5%

“silky finish well made”

Waist Fit5%

“Proper full length tie”

What buyers complain about

Stretchability/Expandability/Elasticity28%

“does not have the elasticated loop”

Advertised Vs Actual Product23%

“Poor description”

Durability10%

“was already falling apart a bit”

Material Quality10%

“Bad quality material”

Quality-Overall10%

“And awful quality too”

Value For Money5%

“Not worth returning for the price”

Ease Of Use5%

“so we couldn't use it”

Size-Overall3%

“Far too long for a child”

Top return reasons

Quality-Overall21%
Size-Overall20%
Color19%
Advertised Vs Actual Product9%
Stretchability/Expandability/Elasticity7%
Smell6%
Defective Material/Parts5%
Neck Fit2%
Wrinkles2%
Length2%

Common questions

Is harry potter tie profitable to sell on Amazon United Kingdom?
The niche generates £8K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -84.4%. Flapen's verdict: Skip it (33/100).
How competitive is the harry potter tie niche?
11 brands and 49 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in harry potter tie?
Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Advertised Vs Actual Product, Durability. The return rate is 0.9%.
When does demand for harry potter tie peak?
Demand peaks in Mar–Oct; the busiest month runs 18.7× the quietest.
What does it cost to enter the harry potter tie niche?
Listings span £2.85–£9.03; the average listing price is £4.26 (sweet spot $15–$100). The average incumbent carries 556 reviews — the moat a new listing must climb.