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Harry Potter Tie

Fail

Demand is soft, at -84.4% this quarter, so Harry Potter Tie is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£8K/yr37K searches / yr
90-day growth
-84.4%search demand this quarter
Competition
76%top-5 click share · 11 brands · 49 sellers

Flapen Score

Harry Potter Tie against its category

The dotted line is the Fashion average. Past it, Harry Potter Tie is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Tie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Tie 37K times last year and spent an estimated £8K. The top 5 brands take 76% of clicks. Demand peaks in Mar–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -84.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-84.4%
Conversion, latest week
5.0%
Market size, estimated
£8Ka year
Peak month
March18.7× the quietest month
Top search term
harry potter tie19K searches a year

02 · Price

A sale here is worth £4.26.

Listings sell for £4.26 on average, from £2.85 to £9.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £4.26 that is £1K to £2K a year per listing.

Average price
£4.26under the $15 to $100 sweet spot
Price range
£2.85–£9.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #623 within Accessories. It carries 556 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
82%
Out of stock, average day
12.2%
Average rank
#623in Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
556per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Harry Potter Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£789£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 flat

Sellers

49

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

16%

  • Seaehey26%
  • Jean Junction15%
  • Rubies14%
  • Aomig11%
  • HENBRANDT9%
  • Zac's Alter Ego9%
  • Open — no brand owns it (5 brands, 16%)

Demand

Harry Potter Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 18.7×

Search terms

Top Harry Potter Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter tie19K/yr
  • gryffindor tie15K/yr
  • harry potter tie kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Tie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stretchability/Expandability/Elasticity28%−0.37

does not have the elasticated loop

Not elasticated as shown on photo. Not elasticated as shown

not on elastic as the picture shows

Advertised Vs Actual Product23%−0.11

Poor description

Not as described

Absolutely nothing like the picture

Durability10%+0.07

was already falling apart a bit

Material Quality10%−0.14

Bad quality material

Material is bad

Quality-Overall10%+0.93

And awful quality too

Love

Quality-Overall20%+0.93

Good quality fancy dress tie

Quality is good

Very good quality,

Advertised Vs Actual Product15%−0.11

Just as described

Exactly what I expected

Value For Money13%+0.79

At the current price of £4.99 this tie is pretty much what you would expect

Good value for money

Good value

Color13%+1.37

Nice colours

The colours are good

still dark enough to be classed at burgundy

Fun/Entertainment Experience10%+1.33

Good fun for the old school discos

Return

0.9% Return rate 53% Fixable by listing

Quality-Overall21%▁▁▄▁▁█

And awful quality too

Size-Overall20%▁█▂▁▁▁

Far too long for a child

Color19%▁▁▆▁▁█
Advertised Vs Actual Product9%▁▁█▁▁▁

Poor description

Not as described

Absolutely nothing like the picture

Stretchability/Expandability/Elasticity7%▁▁█▁▁▁

does not have the elasticated loop

Not elasticated as shown on photo. Not elasticated as shown

not on elastic as the picture shows

FAQ

Common Harry Potter Tie questions

Answered from the same tracked data.