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Harry Potter Socks

Fail

Shoppers spend only $20K a year here, so Harry Potter Socks is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£20K/yr70K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
29%top-5 click share · 9 brands · 26 sellers

Flapen Score

Harry Potter Socks against its category

The dotted line is the Fashion average. Past it, Harry Potter Socks is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Socks 70K times last year and spent an estimated £20K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
2.2%
Market size, estimated
£20Ka year
Peak month
December11.5× the quietest month
Top search term
harry potter socks29K searches a year

02 · Price

A sale here is worth £13.32.

Listings sell for £13.32 on average, from £4.16 to £31.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.32 that is £0 to £1K a year per listing.

Average price
£13.32under the $15 to $100 sweet spot
Price range
£4.16–£31.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #1,048 within Socks & Hosiery. It carries 1,126 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
70%
Out of stock, average day
8.5%
Average rank
#1,048in Socks & Hosiery
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,126per listing
Listings tracked
57

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Harry Potter Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£605£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

26

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

29%

Top 20: 67%

Open market

3%

  • Harry Potter67%
  • SockShop11%
  • Halbur9%
  • HARRY POTTER5%
  • UC3%
  • Merchoid2%
  • Open — no brand owns it (3 brands, 3%)

Demand

Harry Potter Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.5×

Search terms

Top Harry Potter Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter socks29K/yr
  • harry potter pyjamas women14K/yr
  • harry potter pjs womens12K/yr
  • harry potter socks for women7K/yr
  • harry potter socks kids5K/yr
  • harry potter fluffy socks3K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.05

bad quality

Size-Overall17%−0.02

Small size

Well 1 star off because the opening is tiny

Thickness13%−0.03

Look great, bit thin

Seems than thin material

Stretchability/Expandability/Elasticity4%−0.01

if you have big feet its a bit of a stretch

Comfort-Overall4%+2.18

gets uncomfortable walking in them

Love

Size-Overall21%−0.02

Good fit

the fit is flattering

glad I did as they come up small

Comfort-Overall19%+2.18

Comfortable

Very comfortable pj's

comfortable for lounging or sleeping

Quality-Overall17%−0.05

Decent socks

Very good quality

feels genuinely quality for an officially licensed product

Value For Money9%+0.72

Worth the cost

Very good value for money

Good value

Gifting Purpose7%+0.84

Great present

Great gift for a Harry Potter fan

Got as a Christmas present for a family member

Return

1.1% Return rate 67% Fixable by listing

Size-Overall61%▅█▅▁█▅

Small size

Well 1 star off because the opening is tiny

Quality-Overall13%▇▁▆▁▁█

bad quality

Material Quality9%▄▁▁█▁▁
Waist Fit4%▁▁▁█▁▁
Feet Fit4%█▁▁▁▁▁

FAQ

Common Harry Potter Socks questions

Answered from the same tracked data.