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Harry Potter Scarf

soft demand (-80.9% this quarter) — Harry Potter Scarf doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 8Growth 0Conversion 52Competition 50Returns 67Price range 61Avg price 74Brand share 42Review moat 83Quality gap 33
This niche Category average

Is Harry Potter Scarf profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Scarf is a £32K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Harry Potter Scarf: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -80.9% over the last 90 days and 4.3% of searches end in a purchase.

£32K

revenue / yr

Units sold / yr3K
Search volume / yr-80.9%50K
Conversion rate4.3%
Avg price£14.82

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers14 · 63
Top-5 product click share55%
Open market20%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement76%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews331

Top Harry Potter Scarf products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

63

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

14%

  • AAA Merchandise32%
  • Rubies18%
  • GWCC11%
  • REDSTAR FANCY DRESS10%
  • Harry Potter9%
  • CERDÁ LIFE'S LITTLE MOMENTS6%
  • Open — no brand owns it (8 brands, 14%)

Harry Potter Scarf demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR4.3%Products25Brands14Top 5 Brands80%OOS Rate3.7%Rating4.5★Reviews331Avg BSR#885
7K5KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 10.8×

Top Harry Potter Scarf search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter scarf30K/yr
  • gryffindor scarf15K/yr
  • harry potter scarf gryffindor5K/yr

What reviews say buyers love and hate about Harry Potter Scarf

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall25%

Really good quality, well made & delivered really quickly

Size-Overall21%

it fits great

Value For Money19%

Grandson loved his Harry Potter good value

Gifting Purpose6%

Present for grandson

Color3%

The colours are true to whats advertised

What buyers complain about

61% of reviews
Smell44%

odd smell when taking it from the packet

Thickness11%

not the chunkier look shown on the child

Quality-Overall6%

The quality is very poor

Harry Potter Scarf return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
28%
2Size-Overall
19%
3Advertised Vs Actual Product
13%
4Color
9%
5Thin
5%

Common Harry Potter Scarf questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Scarf 39/100 on Amazon United Kingdom — Skip it. The niche generates £32K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -80.9% over the last 90 days.
Search demand for Harry Potter Scarf on Amazon United Kingdom peaks in Mar–Oct–Nov–Dec, where the busiest month runs 10.8× the quietest.