harry potter scarf
Skip itSoft demand (-80.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great330.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.82avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good£4.19–£31.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£32K£32K/yr · 50K searches
Growth
Bad-80.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, harry potter scarf is a £32K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
harry potter scarf market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £37K–£44K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #885
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 76%
- Out of stock
- 3.7%
- Avg brand age
- 50 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
63
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
14%
- AAA Merchandise32%
- Rubies18%
- GWCC11%
- REDSTAR FANCY DRESS10%
- Harry Potter9%
- CERDÁ LIFE'S LITTLE MOMENTS6%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -80.9% search growth over the last 90 days.Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 10.8×
Top harry potter scarf search terms
- harry potter scarf30K/yr
- gryffindor scarf15K/yr
- harry potter scarf gryffindor5K/yr
Top harry potter scarf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AAA Merchandise Harry Potter Gryffindor Scarf - Bold Striped Design with House Crest - Burgundy and Gold Knitted Winter Accessory - HP Gifts for Men Women Adults Kids
AAA Merchandise£17.480.0★0 rev
Rubies Official Harry Potter Gryffindor Deluxe Scarf Costume Accessory Adults/Childs One Size Age 6 Years Halloween
Rubies£10.654.5★1,917 rev
Harry Potter Ravenclaw Scarf - Bold Striped Knitted House Design - Boxed Wizarding World Merchandise - HP Gifts for Men Women Adults Kids
AAA Merchandise£19.055.0★3 rev
REDSTAR FANCY DRESS Red and Yellow Wizard Scarf for Wizard Costume Kids or Adult Witch Halloween Outfits - Maroon and Gold Striped Scarf Witch Accessories Kids World Book Day Costume Accessories
REDSTAR FANCY DRESS£6.534.4★368 rev
Harry Potter Official Gryffindor Scarf - Accessory for Women Men and Children - Hogwarts Gift and Costume Accessory One Size
Harry Potter£12.114.6★31 rev
Newest
by launch dateHarry Potter Official Gryffindor Scarf - Accessory for Women Men and Children - Hogwarts Gift and Costume Accessory One Size
Harry Potter£12.1131 rev
Storm&Lighthouse Wizard School Scarf Red and Gold Striped 2m x 13cm Fancy Dress Costume Accessory with Tassels Unisex Scarf
Storm&Lighthouse£5.864 rev
AAA Merchandise Harry Potter: House Scarf - Thin Stripes (Boxed) (Gryffindor)
AAA Merchandise£19.161 rev
AAA Merchandise Harry Potter Slytherin Scarf - Thin Stripes Knitted House Crest Design - Boxed Wizarding World Costume Accessory - HP Gifts for Men Women Adults Kids
AAA Merchandise£18.991 rev
Wizard Marron Yellow Scarf For Adults And Kids World Book Day Wizard Costume Fancy Dress Accessory UK Pack 1
The Fancy Dress£4.991 rev
Trending
90-day click momentum
Wizarding World Harry Potter Premium House Scarf Licensed Merchandise Gryffindor Slytherin Ravenclaw Hufflepuff 183 cm Extra Long Knit Winter Scarf with Embroidered Crest & Tassels (Yellow)
GWCC£25.864.7★
SIHIR DUKKANI Wizarding World Harry Potter Gryffindor Scarf Official Hogwarts Red & Gold Striped Knit Scarf Wizard Costume Accessory for Cosplay Halloween & Winter
SIHIR DUKKANI£17.985.0★
AAA Merchandise Harry Potter Gryffindor Scarf - Bold Striped Design with House Crest - Burgundy and Gold Knitted Winter Accessory - HP Gifts for Men Women Adults Kids
AAA Merchandise£17.480.0★
Harry Potter Ravenclaw Scarf - Bold Striped Knitted House Design - Boxed Wizarding World Merchandise - HP Gifts for Men Women Adults Kids
AAA Merchandise£19.055.0★
AAA Merchandise Harry Potter Slytherin Scarf - Thin Stripes Knitted House Crest Design - Boxed Wizarding World Costume Accessory - HP Gifts for Men Women Adults Kids
AAA Merchandise£18.995.0★
What buyers say about harry potter scarf
What buyers praise and complain about, mined from review topics.What buyers love
“Really good quality, well made & delivered really quickly”
“it fits great”
“Grandson loved his Harry Potter good value”
“Present for grandson”
“The colours are true to whats advertised”
“It sits comfortably”
“it is light enough not to bother them”
“it is always handy to have something simple that completes the look”
What buyers complain about
“odd smell when taking it from the packet”
“not the chunkier look shown on the child”
“The quality is very poor”
Top return reasons
Common questions
- Is harry potter scarf profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -80.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the harry potter scarf niche?
- 14 brands and 63 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in harry potter scarf?
- Top complaints mined from reviews: Smell, Thickness, Quality-Overall. The return rate is 2.3%.
- When does demand for harry potter scarf peak?
- Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 10.8× the quietest.
- What does it cost to enter the harry potter scarf niche?
- Listings span £4.19–£31.59; the average listing price is £14.82 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.