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Harry Potter Scarf

Fail

Demand is soft, at -80.9% this quarter, so Harry Potter Scarf is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£32K/yr50K searches / yr
90-day growth
-80.9%search demand this quarter
Competition
55%top-5 click share · 14 brands · 63 sellers

Flapen Score

Harry Potter Scarf against its category

The dotted line is the Fashion average. Past it, Harry Potter Scarf is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Scarf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Scarf 50K times last year and spent an estimated £32K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -80.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-80.9%
Conversion, latest week
4.3%
Market size, estimated
£32Ka year
Peak month
March10.8× the quietest month
Top search term
harry potter scarf30K searches a year

02 · Price

A sale here is worth £14.82.

Listings sell for £14.82 on average, from £4.19 to £31.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.82 that is £1K to £4K a year per listing.

Average price
£14.82under the $15 to $100 sweet spot
Price range
£4.19–£31.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #885 within Boys. It carries 331 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
84%
Out of stock, average day
3.7%
Average rank
#885in Boys
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
331per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Harry Potter Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

63

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

14%

  • AAA Merchandise32%
  • Rubies18%
  • GWCC11%
  • REDSTAR FANCY DRESS10%
  • Harry Potter9%
  • CERDÁ LIFE'S LITTLE MOMENTS6%
  • Open — no brand owns it (8 brands, 14%)

Demand

Harry Potter Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 10.8×

Search terms

Top Harry Potter Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter scarf30K/yr
  • gryffindor scarf15K/yr
  • harry potter scarf gryffindor5K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Scarf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell44%−0.19

odd smell when taking it from the packet

Bad Smell

The smell has come out when I have hand washed it

Thickness11%−0.04

not the chunkier look shown on the child

quite thin

its much much thinner

Quality-Overall6%+1.91

The quality is very poor

Love

Quality-Overall25%+1.91

Really good quality, well made & delivered really quickly

Good quality Gryffindor scarf

Size-Overall21%+0.77

it fits great

It sits comfortably

Good Fit, long, nice Colours

Value For Money19%+1.72

Grandson loved his Harry Potter good value

Excellent value for money

Great value for money

Gifting Purpose6%+0.51

Present for grandson

Color3%−0.03

The colours are true to whats advertised

Return

2.3% Return rate 47% Fixable by listing

Quality-Overall28%██▆▁▄▁

The quality is very poor

Size-Overall19%▄█▃▁▇▁
Advertised Vs Actual Product13%▄▁▂█▁▁
Color9%▁▂▁▃▁█
Thin5%▁▁█▁▁▁

FAQ

Common Harry Potter Scarf questions

Answered from the same tracked data.