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Harry Potter Oodie

Fail

Demand is soft, at -55.3% this quarter, so Harry Potter Oodie is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£14K/yr114K searches / yr
90-day growth
-55.3%search demand this quarter
Competition
31%top-5 click share · 7 brands · 21 sellers

Flapen Score

Harry Potter Oodie against its category

The dotted line is the Fashion average. Past it, Harry Potter Oodie is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Oodie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Oodie 114K times last year and spent an estimated £14K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -55.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-55.3%
Conversion, latest week
0.6%
Market size, estimated
£14Ka year
Peak month
December9.2× the quietest month
Top search term
harry potter clothes16K searches a year

02 · Price

A sale here is worth £21.14.

Listings sell for £21.14 on average, from £6.61 to £44.66. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £21.14 that is £0 to £2K a year per listing.

Average price
£21.14inside the $15 to $100 sweet spot
Price range
£6.61–£44.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #406 within Boys. It carries 549 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
85%
Out of stock, average day
13.0%
Average rank
#406in Boys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
549per listing
Listings tracked
61

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Harry Potter Oodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£551£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

21

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

31%

Top 20: 61%

Open market

1%

  • Harry Potter70%
  • GWCC20%
  • Fabric Flavours4%
  • Bioworld4%
  • Amazon Essentials1%
  • Merchoid1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Harry Potter Oodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Harry Potter Oodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter clothes16K/yr
  • harry potter hoodie19K/yr
  • harry potter jumper15K/yr
  • harry potter oodie16K/yr
  • harry potter clothes girls4K/yr
  • harry potter hoodie kids7K/yr
  • harry potter clothing4K/yr
  • harry potter hoodie adult6K/yr
  • harry potter sweatshirt3K/yr
  • harry potter jumper women4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Oodie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall45%−0.15

Sizing was way off

Too small

as I would say the fit is a bit small for this one

Thickness17%−0.08

not bad product for price however no thick

very thin hoodie

Thin2%−0.01

quite thin

Quality-Overall2%+1.02

nice for present however better quality oodies available for same price

Love

Quality-Overall28%+1.02

Great quality hoodie

Good quality

I love it, the jumper it was good quality, it was soft and thick

Gifting Purpose13%+0.78

A present

Great gift

A gift for a family member

Soft Feel12%

Its very soft

Remained soft and cosy after too, and I have high hopes for this one, to be long lasting too

Looks great on, and it is sooo soft and cosy, I want to wear it every day

Comfort-Overall11%+0.93

comfortable

lovely cosy hoodie that looks good on

Comfortable to wear

Size-Overall9%−0.15

Fits perfectly

the fit is great for outside wear without being too homie

The fit is true to size, comfortable

Return

2.5% Return rate 67% Fixable by listing

Size-Overall58%▄▄▅█▅▄

Sizing was way off

Too small

as I would say the fit is a bit small for this one

Quality-Overall13%▃▁▁▁▃█

nice for present however better quality oodies available for same price

Length9%▁█▄▄▆▁
Width4%▁█▇▁▁▁
Color4%█▁▄▁▁▁

FAQ

Common Harry Potter Oodie questions

Answered from the same tracked data.