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Harry Potter Oodie

soft demand (-55.3% this quarter) — Harry Potter Oodie doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 3Growth 0Conversion 7Competition 84Returns 62Price range 77Avg price 90Brand share 3Review moat 74Quality gap 28
This niche Category average

Is Harry Potter Oodie profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Oodie is a £14K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.

Harry Potter Oodie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.3% over the last 90 days and 0.6% of searches end in a purchase.

£14K

revenue / yr

Units sold / yr2K
Search volume / yr-55.3%114K
Conversion rate0.6%
Avg price£21.14

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers7 · 21
Top-5 product click share31%
Open market1%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 61 products

Sponsored placement79%
New entrants (1y)7· 0 succeeded
Avg rating4.6★
Avg reviews549

Top Harry Potter Oodie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£551£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

21

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

31%

Top 20: 61%

Open market

1%

  • Harry Potter70%
  • GWCC20%
  • Fabric Flavours4%
  • Bioworld4%
  • Amazon Essentials1%
  • Merchoid1%
  • Open — no brand owns it (1 brand, 1%)

Harry Potter Oodie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume114KCVR0.6%Products61Brands7Top 5 Brands99%OOS Rate13.0%Rating4.6★Reviews549Avg BSR#406
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.2×

Top Harry Potter Oodie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter clothes16K/yr
  • harry potter hoodie19K/yr
  • harry potter jumper15K/yr
  • harry potter oodie16K/yr
  • harry potter clothes girls4K/yr
  • harry potter hoodie kids7K/yr
  • harry potter clothing4K/yr
  • harry potter hoodie adult6K/yr
  • harry potter sweatshirt3K/yr
  • harry potter jumper women4K/yr

What reviews say buyers love and hate about Harry Potter Oodie

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall28%

Great quality hoodie

Gifting Purpose13%

A present

Soft Feel12%

Its very soft

Comfort-Overall11%

comfortable

Size-Overall9%

Fits perfectly

What buyers complain about

66% of reviews
Size-Overall45%

Sizing was way off

Thickness17%

not bad product for price however no thick

Thin2%

quite thin

Quality-Overall2%

nice for present however better quality oodies available for same price

Harry Potter Oodie return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
58%
2Quality-Overall
13%
3Length
9%
4Width
4%
5Color
4%

Common Harry Potter Oodie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Oodie 35/100 on Amazon United Kingdom — Skip it. The niche generates £14K/yr across 61 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -55.3% over the last 90 days.
Search demand for Harry Potter Oodie on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 9.2× the quietest.