harry potter oodie
Skip itSoft demand (-55.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£21.14avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great£6.61–£44.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good549.16avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 114K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-55.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, harry potter oodie is a £14K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
harry potter oodie market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £26K–£32K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #406
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 79%
- Out of stock
- 13.0%
- Avg brand age
- 43 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
21
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
31%
Top 20: 61%
Open market
1%
- Harry Potter70%
- GWCC20%
- Fabric Flavours4%
- Bioworld4%
- Amazon Essentials1%
- Merchoid1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.2×
Top harry potter oodie search terms
- harry potter clothes16K/yr
- harry potter hoodie19K/yr
- harry potter jumper15K/yr
- harry potter oodie16K/yr
- harry potter clothes girls4K/yr
- harry potter hoodie kids7K/yr
- harry potter clothing4K/yr
- harry potter hoodie adult6K/yr
- harry potter sweatshirt3K/yr
- harry potter jumper women4K/yr
Top harry potter oodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift
Harry Potter£31.594.8★1,371 rev
Harry Potter Oversized Hoodie Blanket Kids Teens Reversible Super Soft Warm Fleece Hoodie Gryffindor One Size Gift for Girls
Harry Potter£24.974.8★39 rev
Harry Potter Kids Hoodie Official Licensed Gryffindor Sweatshirt | Maroon Cotton Pullover Jumper with Crest & Sleeve Print | Unisex Sizes 113 Years (UK Age 7 Years 8 Years Regular)
GWCC£20.734.5★98 rev
Harry Potter Girls Zipped Hoodie Soft Cosy Hogwarts Hooded Sweatshirt - Gifts for Girls (Black 9-10 Years)
Harry Potter£15.354.4★268 rev
Harry Potter Girls Wearable Blanket Hoodie | Childrens Hooded Sherpa Fleece Pullover in Navy with HP Hogwarts Logo All Over Print | Kids Sherpa Lined Loungewear with Pockets | Wizard Movie Merchandise
Harry Potter£22.214.7★473 rev
Newest
by launch dateHarry Potter Oversized Hoodie Blanket Kids Teens Reversible Super Soft Warm Fleece Hoodie Gryffindor One Size Gift for Girls
Harry Potter£24.9739 rev
Harry Potter Oversized Sweatshirt | Hogwarts House Sweater Designs | Adults 100% Cotton Varsity Jumper | Mens & Women (UK Alpha L Regular Regular Hufflepuff)
Fabric Flavours£33.321 rev
Harry Potter Girls 3 Pack Kids T-Shirts Childrens Multipack Tshirt (9-10 Years) Multicoloured
Harry Potter£12.4641 rev
Harry Potter Girls Wearable Blanket Hoodie | Childrens Hooded Sherpa Fleece Pullover in Navy with HP Hogwarts Logo All Over Print | Kids Sherpa Lined Loungewear with Pockets | Wizard Movie Merchandise
Harry Potter£22.21473 rev
Harry Potter Girls Wearable Blanket Hoodie | Kids Hooded Fleece Pullover in Beige | Hedwig Owl Embroidered Sherpa Lined Loungewear with Pockets for Children | Wizard Movie Merchandise Gift
Harry Potter£25.25473 rev
Trending
90-day click momentum
Harry Potter Girls Pyjamas Hedwig Short Summer PJs for Girls Ages 7 to 14 Years Old (UK Age 10 Years 11 Years Regular Pink)
Harry Potter£11.104.7★
Licensed Kids Unisex Harry Potter Gryffindor T-Shirt Official Hogwarts House Crest Tee with Raised Puff Print Ages 1 to 13 Years Maroon (UK Age 11 Years 13 Years Regular Maroon)
GWCC£12.244.6★
Harry Potter Girls Zipped Hoodie Soft Cosy Hogwarts Hooded Sweatshirt - Gifts for Girls (Black 9-10 Years)
Harry Potter£15.354.4★
Harry Potter Oversized Sweatshirt | Hogwarts House Sweater Designs | Adults 100% Cotton Varsity Jumper | Mens & Women (UK Alpha L Regular Regular Hufflepuff)
Fabric Flavours£33.325.0★
Harry Potter House Hoodie Official Hogwarts Crest Pullover Sweatshirt with Drawstring Hood (XSXL) (UK Alpha XS Regular Regular Charcoal/White)
GWCC£30.165.0★
What buyers say about harry potter oodie
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality hoodie”
“A present”
“Its very soft”
“comfortable”
“Fits perfectly”
“The fabric lining feels warm and cozy, feels really nice on the skin, without being too heavy, making it perfect for everyday wear”
“Lovely material washes excellent”
“As such I'd say it's good value for money for the price at the time of this review”
“I also really liked the colour”
“Lovely material, nice and long”
What buyers complain about
“Sizing was way off”
“not bad product for price however no thick”
“quite thin”
“nice for present however better quality oodies available for same price”
Top return reasons
Common questions
- Is harry potter oodie profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 61 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -55.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the harry potter oodie niche?
- 7 brands and 21 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in harry potter oodie?
- Top complaints mined from reviews: Size-Overall, Thickness, Thin. The return rate is 2.5%.
- When does demand for harry potter oodie peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.2× the quietest.
- What does it cost to enter the harry potter oodie niche?
- Listings span £6.61–£44.66; the average listing price is £21.14 (sweet spot $15–$100). The average incumbent carries 549 reviews — the moat a new listing must climb.