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Harry Potter Jewellery

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $22K a year here, so Harry Potter Jewellery is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£22K/yr63K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
23%top-5 click share · 19 brands · 134 sellers

Flapen Score

Harry Potter Jewellery against its category

The dotted line is the Fashion average. Past it, Harry Potter Jewellery is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Jewellery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Jewellery 63K times last year and spent an estimated £22K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
2.7%
Market size, estimated
£22Ka year
Peak month
December3.5× the quietest month
Top search term
harry potter jewellery22K searches a year

02 · Price

A sale here is worth £12.88.

Listings sell for £12.88 on average, from £4.83 to £62.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.88 that is £0 to £1K a year per listing.

Average price
£12.88under the $15 to $100 sweet spot
Price range
£4.83–£62.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #2,974 within Novelty Jewellery. It carries 284 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
92%
Out of stock, average day
1.6%
Average rank
#2,974in Novelty Jewellery
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
284per listing
Listings tracked
65

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Harry Potter Jewellery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£438£876£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

134

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

23%

Top 20: 65%

Open market

13%

  • Harry Potter48%
  • The Carat Shop25%
  • CERDÁ LIFE'S LITTLE MOMENTS7%
  • FANCIME3%
  • GAUEIOUR3%
  • Widdop and Co2%
  • Open — no brand owns it (13 brands, 13%)

Demand

Harry Potter Jewellery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Harry Potter Jewellery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter jewellery22K/yr
  • harry potter earrings15K/yr
  • harry potter necklace11K/yr
  • harry potter bracelet8K/yr
  • harry potter jewellery box5K/yr
  • harry potter earrings for girls2K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Jewellery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.05

its a bit long for children

Smaller than expected

Small in size with jewelry inside

Battery Life10%−0.05

batteries died very quickly

Just a shame its batteries

My only gripe is that it takes so many batteries

Quality-Overall9%+2.38

Im disappointed with the quality of the box and the jewellery

Not the best quality

they're 'cheap market stall' quality

Value For Money7%−0.02

A little expensive I feel

A little pricey though

Expensive for what it is

Durability4%−0.03

Sadly broke as opened

so I cant see it being long lasting

Love

Quality-Overall31%+2.38

Good Quality

Lovely quality necklace

The necklace itself feels well made

Gifting Purpose23%+1.81

Delightful gift

great for gifting

Great gift

Size-Overall7%−0.05

it fits great

had nice size items within the case

Lightning bolt. Small. Ideal for a 2nd piercing in the ear. Very nice.

Value For Money6%−0.02

I'm happy with it as it wasnt to pricey was the cheapest I've found as other sites was quite expensive

Good value for money

Reasonably priced and I totally recommend

Advertised Vs Actual Product5%

Send all whats advertised

Exactly as seen

Great product came as described

Return

0.9% Return rate 42% Fixable by listing

Size-Overall38%▃▅█▅▇▃

its a bit long for children

Smaller than expected

Small in size with jewelry inside

Defective Material/Parts19%█▇▄▁▁▆

Ive had to repair it

Functionality-Overall13%▆▁▁█▃▁
Quality-Overall6%▁▃▁▅▁█

Im disappointed with the quality of the box and the jewellery

Not the best quality

they're 'cheap market stall' quality

Gifting Purpose4%▇█▁▁▁▁

FAQ

Common Harry Potter Jewellery questions

Answered from the same tracked data.