Is harry potter jewellery profitable to sell on Amazon United Kingdom?

The niche generates £22K/yr across 65 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the harry potter jewellery niche?

19 brands and 134 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in harry potter jewellery?

Top complaints mined from reviews: Size-Overall, Battery Life, Quality-Overall. The return rate is 0.9%.

When does demand for harry potter jewellery peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the harry potter jewellery niche?

Listings span £4.83–£62.14; the average listing price is £12.88 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.

harry potter jewellery

Worth a look

Shows low returns (0.9%), but a small market ($22K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Review moat

Great283.97

avg incumbent reviews — the moat a new listing must climb

Price range

Great£4.83–£62.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.88

avg listing price — sweet spot $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Market size

Bad£22K

£22K/yr · 63K searches

According to Flapen's Amazon United Kingdom niche tracking, harry potter jewellery is a £22K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

harry potter jewellery market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £19K–£26K; units × avg price
Conversion rate: 2.7%
Avg BSR: #2,974
Page quality: 0%
Prime: 92%
Sponsored: 49%
Out of stock: 1.6%
Avg brand age: 42 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

134

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

23%

Top 20: 65%

Open market

13%

Harry Potter48%
The Carat Shop25%
CERDÁ LIFE'S LITTLE MOMENTS7%
FANCIME3%
GAUEIOUR3%
Widdop and Co2%
Open — no brand owns it (13 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -16.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top harry potter jewellery search terms

harry potter jewellery22K/yr -17.2%1.4% conv.
harry potter earrings15K/yr -21.6%2.5% conv.
harry potter necklace11K/yr -12.4%1.4% conv.
harry potter bracelet8K/yr -15.4%1.4% conv.
harry potter jewellery box5K/yr -6.4%1.9% conv.
harry potter earrings for girls2K/yr +4.9%3.5% conv.

All search terms

Top harry potter jewellery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harry Potter Silver Plated Bracelet for Slider Charms 21cm - HP0028-21

Harry Potter£5.764.3★112 rev

Official Harry Potter Stud Earring Set including Time Turners Chocolate Frogs and Glasses with Lightning Bolt earrings by The Carat Shop

The Carat Shop£10.694.3★185 rev

Harry Potter Musical Jewellery Storage Box for Girls with Spinning Hogwarts Crest Jewel Storage Kids Gifts

Harry Potter£13.444.7★2,450 rev

Harry Potter Quidditch Gift Box with Cute Golden Snitch Necklace & Earrings

Harry Potter£19.323.9★25 rev

Harry Potter Official Golden Snitch Link Chain Necklace by The Carat Shop

Harry Potter£9.124.6★16 rev

Newest

by launch date

Official Harry Potter Kids Gold Tone Time Turner Pendant Adjustable Chain Necklace

CERDÁ LIFE'S LITTLE MOMENTS£8.621 rev

6mo ago

CERDÁ LIFES LITTLE MOMENTS Harry Potter Golden Snitch Bracelet and Earring Matching Jewelry Set Gift for Girls

CERDÁ LIFE'S LITTLE MOMENTS£8.270 rev

6mo ago

Harry Potter x FANCIME Collaboration - Golden Snitch Necklace - Pull Out Design Sterling Silver Pendant Necklace Jewellery Gift for Women Girls

FANCIME£62.1437 rev

11mo ago

The Carat Shop Harry Potter Deathly Hallows Spinning Necklace

The Carat Shop£12.676 rev

11mo ago

Harry Potter DIY Bracelet Set | Creative Kit with Beads Elastic and Magic Charms from Hogwarts Houses | Design 15+ Bracelets in Magic Style

CERDÁ LIFE'S LITTLE MOMENTS£10.6820 rev

1y ago

What buyers say about harry potter jewellery

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Good Quality”

Gifting Purpose23%

“Delightful gift”

Size-Overall7%

“it fits great”

Value For Money6%

“I'm happy with it as it wasnt to pricey was the cheapest I've found as other sites was quite expensive”

Advertised Vs Actual Product5%

“Send all whats advertised”

Strength3%

“It is very sturdy”

Design-Overall3%

“The design is delicate”

Weight Light3%

“The Golden Snitch necklace is lightweight yet well-finished, while the earrings are delicate, elegant, and well-proportioned”

Chain/Key Quality2%

“Heavy quality chain and pendant”

Storage Capacity2%

“good amount of space”

What buyers complain about

Size-Overall18%

“its a bit long for children”

Battery Life10%

“batteries died very quickly”

Quality-Overall9%

“Im disappointed with the quality of the box and the jewellery”

Value For Money7%

“A little expensive I feel”

Durability4%

“Sadly broke as opened”

Strength4%

“-box is really flimsy”

Rusts/Corrodes4%

“a bit rusty”

Defective Material/Parts4%

“Ive had to repair it”

Adhesion/Stickiness4%

“the self adhesive isnt fit for purpose”

Material Quality3%

“Cheap material”

Top return reasons

Size-Overall38%

Defective Material/Parts19%

Functionality-Overall13%

Quality-Overall6%

Gifting Purpose4%

Brightness/Shine/Glow3%

Add-Ons/Attachments2%

Compatibility-Overall2%

Drop/Impact Protection2%

Strength2%

Common questions

Is harry potter jewellery profitable to sell on Amazon United Kingdom?: The niche generates £22K/yr across 65 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the harry potter jewellery niche?: 19 brands and 134 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in harry potter jewellery?: Top complaints mined from reviews: Size-Overall, Battery Life, Quality-Overall. The return rate is 0.9%.
When does demand for harry potter jewellery peak?: Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the harry potter jewellery niche?: Listings span £4.83–£62.14; the average listing price is £12.88 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.