Harry Potter Bookmark
FailShoppers spend only $38K a year here, so Harry Potter Bookmark is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £38K/yr88K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 36%top-5 click share · 13 brands · 79 sellers
Flapen Score
Harry Potter Bookmark against its category
The dotted line is the Fashion average. Past it, Harry Potter Bookmark is stronger. Inside it, weaker.
Market
The Harry Potter Bookmark market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Harry Potter Bookmark 88K times last year and spent an estimated £38K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £38Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- harry potter bookmark33K searches a year
02 · Price
A sale here is worth £11.13.
Listings sell for £11.13 on average, from £4.55 to £62.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.13 that is £0 to £1K a year per listing.
- Average price
- £11.13under the $15 to $100 sweet spot
- Price range
- £4.55–£62.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #2,074 within Novelty Jewellery. It carries 544 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 92%
- Out of stock, average day
- 6.2%
- Average rank
- #2,074in Novelty Jewellery
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 544per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Harry Potter Bookmark products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harry Potter Metal Bookmark Gift Box with Hanging Charm Gift for Women Kids School Uni Reading Teacher Gifts (Golden Snitch)
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 3,003
- Age
- 4y ago

FunnAura Metal Book Mark with Box Hanging Charm for School University Graduation
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago

Wizard Bookmark Metal Bookmark with Gift Box Hanging Golden Snitch Book Charm Book Marks for Children Women Readers and Book Lovers
- Price
- £4.55
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago

Harry Potter Silver Plated Bracelet for Slider Charms 21cm - HP0028-21
- Price
- £5.76
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 11y ago

Grupo Erik Set of 4 Bookmarks - Harry Potter Merchandise | Hogwarts Dobby Hedwig Platform 9 3/4 Sign | Harry Potter Gifts Under 15 Pounds Book Gifts for Book Lovers
- Price
- £12.63
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 1y ago
Trending
90-day click momentum
Official Harry Potter Kids Gold Tone Time Turner Pendant Adjustable Chain Necklace
- Price
- £8.62
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Harry Potter DIY Bracelet Set | Creative Kit with Beads Elastic and Magic Charms from Hogwarts Houses | Design 15+ Bracelets in Magic Style
- Price
- £10.68
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago

Harry Potter Silver Plated Bracelet for Slider Charms 21cm - HP0028-21
- Price
- £5.76
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 11y ago

Harry Potter x FANCIME Collaboration - Golden Snitch Necklace - Pull Out Design Sterling Silver Pendant Necklace Jewellery Gift for Women Girls
- Price
- £62.14
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 11mo ago

Harry Potter Official Golden Snitch Link Chain Necklace by The Carat Shop
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5y ago
Newest
by launch date
Official Harry Potter Kids Gold Tone Time Turner Pendant Adjustable Chain Necklace
- Price
- £8.62
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Harry Potter Personalised Crest Bookmark 25cm x 5 cm Stainless Steel Metal High Quality Gift for Kids Teachers Students Gryffindor Hogwart Harry Potter Books Lovers
- Price
- £9.50
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

Harry Potter Personalised Crest Bookmark Gryffindor 25cm - Stainless Steel Metal High Quality for Kids - for Teachers Students Book Lovers
- Price
- £10.83
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

Harry Potter x FANCIME Collaboration - Golden Snitch Necklace - Pull Out Design Sterling Silver Pendant Necklace Jewellery Gift for Women Girls
- Price
- £62.14
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 11mo ago

Harry Potter DIY Bracelet Set | Creative Kit with Beads Elastic and Magic Charms from Hogwarts Houses | Design 15+ Bracelets in Magic Style
- Price
- £10.68
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
79
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
36%
Top 20: 79%
Open market
16%
- Harry Potter58%
- CERDÁ LIFE'S LITTLE MOMENTS6%
- FunnAura5%
- The Carat Shop5%
- Pianocean5%
- The Noble Collection5%
- Open — no brand owns it (7 brands, 16%)
Demand
Harry Potter Bookmark search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Harry Potter Bookmark search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harry potter bookmark33K/yr
- harry potter jewellery22K/yr
- harry potter necklace11K/yr
- harry potter bracelet8K/yr
- harry potter book mark8K/yr
- harry potter jewellery gifts6K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter Bookmark
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its a bit long for children
Small size
although its smaller
There amazing only one didnt stick together
the self adhesive isnt fit for purpose
A little expensive I feel
A little pricey though
Expensive for what it is
They are very heavy also
these are a bit top heavy
Im disappointed with the quality of the box and the jewellery
Not the best quality
they're 'cheap market stall' quality
Love
Lovely quality necklace
Good quality
The necklace itself feels well made
great for gifting
Really beautiful gift
Perfect gift box
Such great value
absolutely worth it
Good value for money
Send all whats advertised
Exactly like the pictures
Great product came as described
it fits great
The chain length is just right for layering with other jewelry
size
Return
0.7% Return rate 50% Fixable by listing
its a bit long for children
Small size
although its smaller
Ive had to repair it
Im disappointed with the quality of the box and the jewellery
Not the best quality
they're 'cheap market stall' quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter Bookmark questions
Answered from the same tracked data.









