Is harry potter bookmark profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 37 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (49/100).

How competitive is the harry potter bookmark niche?

13 brands and 79 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in harry potter bookmark?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.7%.

When does demand for harry potter bookmark peak?

Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the harry potter bookmark niche?

Listings span £4.55–£62.14; the average listing price is £11.13 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.

harry potter bookmark

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great£4.55–£62.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Review moat

Good543.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Avg price

Okay£11.13

avg listing price — sweet spot $15–$100

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

Market size

Bad£38K

£38K/yr · 88K searches

According to Flapen's Amazon United Kingdom niche tracking, harry potter bookmark is a £38K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

harry potter bookmark market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £33K–£45K; units × avg price
Conversion rate: 3.9%
Avg BSR: #2,074
Page quality: 0%
Prime: 92%
Sponsored: 54%
Out of stock: 6.2%
Avg brand age: 38 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

16%

Harry Potter58%
CERDÁ LIFE'S LITTLE MOMENTS6%
FunnAura5%
The Carat Shop5%
Pianocean5%
The Noble Collection5%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -21.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top harry potter bookmark search terms

harry potter bookmark33K/yr -20.3%3.4% conv.
harry potter jewellery22K/yr -17.2%1.1% conv.
harry potter necklace11K/yr -12.4%1.3% conv.
harry potter bracelet8K/yr -15.4%1.3% conv.
harry potter book mark8K/yr -38.8%5.0% conv.
harry potter jewellery gifts6K/yr -43.2%4.1% conv.

All search terms

Top harry potter bookmark products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harry Potter Metal Bookmark Gift Box with Hanging Charm Gift for Women Kids School Uni Reading Teacher Gifts (Golden Snitch)

Harry Potter£7.804.6★3,003 rev

FunnAura Metal Book Mark with Box Hanging Charm for School University Graduation

FunnAura£5.514.5★13 rev

Wizard Bookmark Metal Bookmark with Gift Box Hanging Golden Snitch Book Charm Book Marks for Children Women Readers and Book Lovers

Pianocean£4.554.7★16 rev

Harry Potter Silver Plated Bracelet for Slider Charms 21cm - HP0028-21

Harry Potter£5.764.3★112 rev

Grupo Erik Set of 4 Bookmarks - Harry Potter Merchandise | Hogwarts Dobby Hedwig Platform 9 3/4 Sign | Harry Potter Gifts Under 15 Pounds Book Gifts for Book Lovers

Grupo Erik£12.634.4★28 rev

Newest

by launch date

Official Harry Potter Kids Gold Tone Time Turner Pendant Adjustable Chain Necklace

CERDÁ LIFE'S LITTLE MOMENTS£8.621 rev

6mo ago

Harry Potter Personalised Crest Bookmark 25cm x 5 cm Stainless Steel Metal High Quality Gift for Kids Teachers Students Gryffindor Hogwart Harry Potter Books Lovers

Harry Potter£9.5026 rev

10mo ago

Harry Potter Personalised Crest Bookmark Gryffindor 25cm - Stainless Steel Metal High Quality for Kids - for Teachers Students Book Lovers

Harry Potter£10.8326 rev

10mo ago

Harry Potter x FANCIME Collaboration - Golden Snitch Necklace - Pull Out Design Sterling Silver Pendant Necklace Jewellery Gift for Women Girls

FANCIME£62.1437 rev

11mo ago

Harry Potter DIY Bracelet Set | Creative Kit with Beads Elastic and Magic Charms from Hogwarts Houses | Design 15+ Bracelets in Magic Style

CERDÁ LIFE'S LITTLE MOMENTS£10.6820 rev

1y ago

What buyers say about harry potter bookmark

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Lovely quality necklace”

Gifting Purpose12%

“great for gifting”

Value For Money11%

“Such great value”

Advertised Vs Actual Product8%

“Send all whats advertised”

Size-Overall4%

“it fits great”

Design-Overall3%

“The design is delicate”

Weight Light3%

“The Golden Snitch necklace is lightweight yet well-finished, while the earrings are delicate, elegant, and well-proportioned”

Strength3%

“Nice and sturdy just the right size”

Magnetic Strength/Adsorption2%

“Brilliant sized book marker magnets”

Chain/Key Quality2%

“Heavy quality chain and pendant”

What buyers complain about

Size-Overall15%

“its a bit long for children”

Adhesion/Stickiness10%

“There amazing only one didnt stick together”

Value For Money9%

“A little expensive I feel”

Weight Heavy6%

“They are very heavy also”

Quality-Overall6%

“Im disappointed with the quality of the box and the jewellery”

Thickness6%

“it is thin”

Strength5%

“-box is really flimsy”

Defective Material/Parts5%

“Ive had to repair it”

Rusts/Corrodes5%

“a bit rusty”

Gifting Purpose2%

“Really really disappointed as this was meant to be a gift for a fan”

Top return reasons

Size-Overall47%

Functionality-Overall16%

Magnetic Strength/Adsorption7%

Defective Material/Parts5%

Quality-Overall5%

Compatibility-Overall5%

Gifting Purpose3%