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Harry Potter Bookmark

Fail

Shoppers spend only $38K a year here, so Harry Potter Bookmark is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£38K/yr88K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
36%top-5 click share · 13 brands · 79 sellers

Flapen Score

Harry Potter Bookmark against its category

The dotted line is the Fashion average. Past it, Harry Potter Bookmark is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Bookmark market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Bookmark 88K times last year and spent an estimated £38K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
3.9%
Market size, estimated
£38Ka year
Peak month
December3.8× the quietest month
Top search term
harry potter bookmark33K searches a year

02 · Price

A sale here is worth £11.13.

Listings sell for £11.13 on average, from £4.55 to £62.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.13 that is £0 to £1K a year per listing.

Average price
£11.13under the $15 to $100 sweet spot
Price range
£4.55–£62.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #2,074 within Novelty Jewellery. It carries 544 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
6.2%
Average rank
#2,074in Novelty Jewellery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
544per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Harry Potter Bookmark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

79

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

16%

  • Harry Potter58%
  • CERDÁ LIFE'S LITTLE MOMENTS6%
  • FunnAura5%
  • The Carat Shop5%
  • Pianocean5%
  • The Noble Collection5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Harry Potter Bookmark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Harry Potter Bookmark search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter bookmark33K/yr
  • harry potter jewellery22K/yr
  • harry potter necklace11K/yr
  • harry potter bracelet8K/yr
  • harry potter book mark8K/yr
  • harry potter jewellery gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Bookmark

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.06

its a bit long for children

Small size

although its smaller

Adhesion/Stickiness10%−0.03

There amazing only one didnt stick together

the self adhesive isnt fit for purpose

Value For Money9%−0.01

A little expensive I feel

A little pricey though

Expensive for what it is

Weight Heavy6%−0.03

They are very heavy also

these are a bit top heavy

Quality-Overall6%+3.03

Im disappointed with the quality of the box and the jewellery

Not the best quality

they're 'cheap market stall' quality

Love

Quality-Overall33%+3.03

Lovely quality necklace

Good quality

The necklace itself feels well made

Gifting Purpose12%+0.77

great for gifting

Really beautiful gift

Perfect gift box

Value For Money11%−0.01

Such great value

absolutely worth it

Good value for money

Advertised Vs Actual Product8%

Send all whats advertised

Exactly like the pictures

Great product came as described

Size-Overall4%−0.06

it fits great

The chain length is just right for layering with other jewelry

size

Return

0.7% Return rate 50% Fixable by listing

Size-Overall47%▃▅█▄▆▁

its a bit long for children

Small size

although its smaller

Functionality-Overall16%█▁▁▇▁▁
Magnetic Strength/Adsorption7%▆█▁▁▁▁
Defective Material/Parts5%▁▃▁▁▁█

Ive had to repair it

Quality-Overall5%▁▄▁█▁▁

Im disappointed with the quality of the box and the jewellery

Not the best quality

they're 'cheap market stall' quality

FAQ

Common Harry Potter Bookmark questions

Answered from the same tracked data.