Is harry potter blanket profitable to sell on Amazon United Kingdom?

The niche generates £26K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (39/100).

How competitive is the harry potter blanket niche?

7 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in harry potter blanket?

Top complaints mined from reviews: Thin, Warmth, Gifting Purpose. The return rate is 0.7%.

When does demand for harry potter blanket peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 9.7× the quietest.

What does it cost to enter the harry potter blanket niche?

Listings span £8.14–£41.23; the average listing price is £21.56 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.

harry potter blanket

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great£21.56

avg listing price — sweet spot $15–$100

Price range

Great£8.14–£41.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good627.05

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.6%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad£26K

£26K/yr · 43K searches

According to Flapen's Amazon United Kingdom niche tracking, harry potter blanket is a £26K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

harry potter blanket market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £22K–£27K; units × avg price
Conversion rate: 2.8%
Avg BSR: #651
Page quality: 0%
Prime: 84%
Sponsored: 63%
Out of stock: 9.1%
Avg brand age: 48 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Harry Potter66%
LOGOVISION16%
Get Trend5%
AAA Merchandise4%
Paladone4%
Scificollector2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.7×

Open Trend

Top harry potter blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift

Harry Potter£31.594.8★1,371 rev

Harry Potter Gifts Fleece Bed Blanket Super Soft Cosy Bed Throw Hogwarts Bedroom Decor Plush Comforter 150 x 130cm for Bedroom Travel Sleepovers

Harry Potter£14.814.7★1,778 rev

Harry Potter Glow in the Dark Blanket 130x150cm Marauders Map Fleece Throw Blanket Sofa & Bed Warm Cosy & All Season Soft & Lightweight Throw

Harry Potter£18.994.3★199 rev

Harry Potter Womens Wearable Blanket Hoodie | Adults Beige Hooded Pullover with Hedwig Owl Character Embroidery | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift

Harry Potter£31.154.8★1,371 rev

Harry Potter Blanket 152 x 127 cm Hedwig AOP Silky Touch Super Soft Throw Blanket

LOGOVISION£15.414.9★19 rev

Newest

by launch date

AAA Merchandise Harry Potter Marauders Map Knitted Blanket Official Wizarding World Throw Soft Warm Sofa Bed Blanket Gift for Harry Potter Fans

AAA Merchandise£33.331 rev

6mo ago

Harry Potter Wearable Blanket for Kids Teens & Women Ultra Soft Fleece Hooded Throw Blanket Warm Cosy & Lightweight Oversized Fleece Poncho(Black Harry Potter)

Get Trend£16.36132 rev

11mo ago

Harry Potter Electric Blanket 130x160cm Single Size Soft & Luxurious Sherpa Fleece Heated Blanket 9 Heat Settings & 12-Hour Auto-Off Timer (Multi Harry Potter Throw UK)

Get Trend£39.26486 rev

11mo ago

Harry Potter Glow in the Dark Blanket 130x150cm Marauders Map Fleece Throw Blanket Sofa & Bed Warm Cosy & All Season Soft & Lightweight Throw

Harry Potter£18.99199 rev

1y ago

HARRY POTTER Hogwarts Crest 3 Officially Licensed Silky Touch Super Soft Throw Blanket 152 x 127 cm

LOGOVISION£8.140 rev

1y ago

What buyers say about harry potter blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel21%

“Beautiful soft blanket”

Gifting Purpose13%

“Its a gift”

Quality-Overall13%

“Very good quality”

Comfort-Overall10%

“Soft and cosy Good size too”

Size-Overall9%

“it fits great”

Weight Light8%

“Lightweight and cuddly”

Warmth5%

“keeps you warm”

Value For Money4%

“Good value for money”

Material Quality3%

“Very light material”

Fun/Entertainment Experience1%

“A fun Harry Potter blanket”

What buyers complain about

Thin10%

“Quite thin”

Warmth10%

“Not that warm”

Gifting Purpose10%

“Im a bit disappointed because it was a present all was okay until we saw the holes as we held it up”

Size-Overall10%

“thought it would have been a bit bigger”

Quality-Overall10%

“Not good quality”

Brightness/Shine/Glow10%

“The glow in the dark map is not very bright”

Material Quality10%

“No good material”

Top return reasons

Thin22%

Size-Overall11%

Gifting Purpose11%

Arm Fit11%

Functionality-Overall11%

Value For Money11%

Temperature Control11%

Color11%

Common questions

Is harry potter blanket profitable to sell on Amazon United Kingdom?: The niche generates £26K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (39/100).
How competitive is the harry potter blanket niche?: 7 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in harry potter blanket?: Top complaints mined from reviews: Thin, Warmth, Gifting Purpose. The return rate is 0.7%.
When does demand for harry potter blanket peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 9.7× the quietest.
What does it cost to enter the harry potter blanket niche?: Listings span £8.14–£41.23; the average listing price is £21.56 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.