Harry Potter Blanket
FailShoppers spend only $26K a year here, so Harry Potter Blanket is a Fail.
- Flapen Score
- 39 / 100Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 4839
- Market size
- £26K/yr43K searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 59%top-5 click share · 7 brands · 19 sellers
Flapen Score
Harry Potter Blanket against its category
The dotted line is the Fashion average. Past it, Harry Potter Blanket is stronger. Inside it, weaker.
Market
The Harry Potter Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Harry Potter Blanket 43K times last year and spent an estimated £26K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £26Ka year
- Peak month
- December9.7× the quietest month
- Top search term
- harry potter blanket37K searches a year
02 · Price
A sale here is worth £21.56.
Listings sell for £21.56 on average, from £8.14 to £41.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £21.56 that is £0 to £2K a year per listing.
- Average price
- £21.56inside the $15 to $100 sweet spot
- Price range
- £8.14–£41.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #651 within Jumpers, Cardigans & Sweatshirts. It carries 627 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 84%
- Out of stock, average day
- 9.1%
- Average rank
- #651in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 627per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Harry Potter Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift
- Price
- £31.59
- Rating
- 4.8/5
- Reviews
- 1,371
- Age
- 1y ago
Harry Potter Gifts Fleece Bed Blanket Super Soft Cosy Bed Throw Hogwarts Bedroom Decor Plush Comforter 150 x 130cm for Bedroom Travel Sleepovers
- Price
- £14.81
- Rating
- 4.7/5
- Reviews
- 1,778
- Age
- 4y ago
Harry Potter Glow in the Dark Blanket 130x150cm Marauders Map Fleece Throw Blanket Sofa & Bed Warm Cosy & All Season Soft & Lightweight Throw
- Price
- £18.99
- Rating
- 4.3/5
- Reviews
- 199
- Age
- 1y ago
Harry Potter Womens Wearable Blanket Hoodie | Adults Beige Hooded Pullover with Hedwig Owl Character Embroidery | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift
- Price
- £31.15
- Rating
- 4.8/5
- Reviews
- 1,371
- Age
- 1y ago
Harry Potter Blanket 152 x 127 cm Hedwig AOP Silky Touch Super Soft Throw Blanket
- Price
- £15.41
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago
Trending
90-day click momentum
Harry Potter Gryffindor Zip Hooded Sweatshirt M Charcoal Maroon
- Price
- £41.23
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 7y ago
AAA Merchandise Harry Potter Gryffindor Scarf - Bold Striped Design with House Crest - Burgundy and Gold Knitted Winter Accessory - HP Gifts for Men Women Adults Kids
- Price
- £17.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
HARRY POTTER Hogwarts Crest 3 Officially Licensed Silky Touch Super Soft Throw Blanket 152 x 127 cm
- Price
- £8.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift
- Price
- £31.59
- Rating
- 4.8/5
- Reviews
- 1,371
- Age
- 1y ago
AAA Merchandise Harry Potter Marauders Map Knitted Blanket Official Wizarding World Throw Soft Warm Sofa Bed Blanket Gift for Harry Potter Fans
- Price
- £33.33
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago
Newest
by launch dateAAA Merchandise Harry Potter Marauders Map Knitted Blanket Official Wizarding World Throw Soft Warm Sofa Bed Blanket Gift for Harry Potter Fans
- Price
- £33.33
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago
Harry Potter Wearable Blanket for Kids Teens & Women Ultra Soft Fleece Hooded Throw Blanket Warm Cosy & Lightweight Oversized Fleece Poncho(Black Harry Potter)
- Price
- £16.36
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 11mo ago
Harry Potter Electric Blanket 130x160cm Single Size Soft & Luxurious Sherpa Fleece Heated Blanket 9 Heat Settings & 12-Hour Auto-Off Timer (Multi Harry Potter Throw UK)
- Price
- £39.26
- Rating
- 4.4/5
- Reviews
- 486
- Age
- 11mo ago
Harry Potter Glow in the Dark Blanket 130x150cm Marauders Map Fleece Throw Blanket Sofa & Bed Warm Cosy & All Season Soft & Lightweight Throw
- Price
- £18.99
- Rating
- 4.3/5
- Reviews
- 199
- Age
- 1y ago
HARRY POTTER Hogwarts Crest 3 Officially Licensed Silky Touch Super Soft Throw Blanket 152 x 127 cm
- Price
- £8.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
19
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
2%
- Harry Potter66%
- LOGOVISION16%
- Get Trend5%
- AAA Merchandise4%
- Paladone4%
- Scificollector2%
- Open — no brand owns it (1 brand, 2%)
Demand
Harry Potter Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.7×
Reviews and returns
What reviews say buyers love and hate about Harry Potter Blanket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite thin
Not that warm
Im a bit disappointed because it was a present all was okay until we saw the holes as we held it up
thought it would have been a bit bigger
Not good quality
Love
Beautiful soft blanket
Lovely and soft and looks great on
It'd nice and soft and reasonably thick for a light blanket
Its a gift
A gift for a family member
It maid a nice present
Very good quality
Good quality and value for money
Kids love it, good quality
Soft and cosy Good size too
Comfortable to wear
Great, cosy
it fits great
Plenty of room in it
Perfect size my daughter absolutely loves it super soft, exactly as described, warm & snug, thick material would highly recommend exceeded expectations
Return
0.7% Return rate 33% Fixable by listing
Quite thin
thought it would have been a bit bigger
Im a bit disappointed because it was a present all was okay until we saw the holes as we held it up
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter Blanket questions
Answered from the same tracked data.