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Harry Potter Blanket

Fail

Shoppers spend an estimated $26K a year here, so Harry Potter Blanket is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£26K/yr43K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
59%top-5 click share · 7 brands · 19 sellers

Flapen Score

Harry Potter Blanket against its category

The dotted line is the Fashion average. Past it, Harry Potter Blanket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Blanket 43K times last year and spent an estimated £26K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
2.8%
Market size, estimated
£26Ka year
Peak month
December9.7× the quietest month
Top search term
harry potter blanket37K searches a year

02 · Price

A sale here is worth £21.56.

Listings sell for £21.56 on average, from £8.14 to £41.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £21.56 that is £0 to £2K a year per listing.

Average price
£21.56inside the $15 to $100 sweet spot
Price range
£8.14–£41.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #651 within Jumpers, Cardigans & Sweatshirts. It carries 627 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
84%
Out of stock, average day
9.1%
Average rank
#651in Jumpers, Cardigans & Sweatshirts
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
627per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Harry Potter Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 falling

Sellers

19

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

2%

  • Harry Potter66%
  • LOGOVISION16%
  • Get Trend5%
  • AAA Merchandise4%
  • Paladone4%
  • Scificollector2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Harry Potter Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.7×

Reviews and returns

What reviews say buyers love and hate about Harry Potter Blanket

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Thin”
0.7%of orders come back
“Quite thin”
A buyer, on “Thin”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Harry Potter Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data