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Hand Held Fans Folding

Maybe

Search demand grew >1,000% this quarter. But prices span $2.57–$15.14, mostly outside the sweet spot, so Hand Held Fans Folding is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£22K/yr74K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
50%top-5 click share · 28 brands · 43 sellers

Flapen Score

Hand Held Fans Folding against its category

The dotted line is the Fashion average. Past it, Hand Held Fans Folding is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Held Fans Folding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Held Fans Folding 74K times last year and spent an estimated £22K. The top 5 brands take 56% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.3%
Market size, estimated
£22Ka year
Top search term
hand held fans folding39K searches a year

02 · Price

A sale here is worth £6.76.

Listings sell for £6.76 on average, from £2.57 to £15.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £6.76 that is £0 to £676 a year per listing.

Average price
£6.76under the $15 to $100 sweet spot
Price range
£2.57–£15.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£676
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #593 within Accessories. It carries 2,258 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#593in Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,258per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Hand Held Fans Folding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

43

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

50%

Top 20: 89%

Open market

39%

  • Kibon19%
  • Leikedun19%
  • ZoomPlay7%
  • Faburo6%
  • NETUME5%
  • WS UK5%

Search terms

Top Hand Held Fans Folding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand held fans folding39K/yr
  • handheld fan folding29K/yr
  • hand fans for women folding6K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Held Fans Folding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.25

Breaks easily

Fell apart

broke quickly

Strength10%−0.02

Not strong enough

Flimsy

A bit flimsy

Battery Life9%−0.04

the battery only lasts for a couple of hours

Horrible battery life

Short life battery

Charging9%

takes ages to charge

Won't charge

Takes a little while to charge

Quality-Overall6%

Bad quality

Cheap quality sadly

Overpriced as the quality

Love

Charging12%

Long lasting charge

Charging is quick

Easy to charge

Quality-Overall12%

the build quality is solid

Decent quality

Medium quality

Strength10%−0.02

it's still going strong

A nice sturdy fan

Good powerful lil fan does the job

Value For Money8%+0.77

not expensive

Excellent value

Good price

Battery Life8%−0.04

long lasting battery

Battery life is okay

Decent battery life

Return

0.8% Return rate 11% Fixable by listing

Strength18%▅▇███▇

Not strong enough

Flimsy

A bit flimsy

Functionality-Overall18%▄██▆▆▇

has power issues: slows down

Not working

malfunction

Charging15%▅▆█▆▆▅

takes ages to charge

Won't charge

Takes a little while to charge

Durability7%█▄▁▃▄▇

Breaks easily

Fell apart

broke quickly

Size-Overall7%▄▇▆█▄▄

but it's not fit for purpose

Its a bit big

is small

FAQ

Common Hand Held Fans Folding questions

Answered from the same tracked data.