Skip to content

Hand Fan Folding

Pass

Hand Fan Folding scores 68 out of 100, a Pass. Shoppers spend an estimated $199K a year here, search demand grew +800.7% this quarter, and an estimated 0.4% of orders come back.

Filters Trending
Flapen Score
68
68 / 100
Top 2% of 2,461 Fashion niches · +20 vs the category median of 48
Market size
£199K/yr701K searches / yr
90-day growth
+800.7%search demand this quarter
Competition
46%top-5 click share · 22 brands · 32 sellers

Flapen Score

Hand Fan Folding against its category

The dotted line is the Fashion average. Past it, Hand Fan Folding is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Fan Folding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Fan Folding 701K times last year and spent an estimated £199K. The top 5 brands take 60% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +800.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
701K
Growth, 90 days vs prior 90
+800.7%
Conversion, latest week
4.4%
Market size, estimated
£199Ka year
Peak month
July23.2× the quietest month
Top search term
folding fan123K searches a year

02 · Price

A sale here is worth £6.41.

Listings sell for £6.41 on average, from £2.57 to £33.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £6.41 that is £6K to £8K a year per listing.

Average price
£6.41under the $15 to $100 sweet spot
Price range
£2.57–£33.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #429 within Accessories. It carries 833 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#429in Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
833per listing
Listings tracked
30

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Hand Fan Folding products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£79K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

32

Est. top-5 brand share

60%

Top 20: 98%

Est. top-5 click share

46%

Top 20: 87%

Open market

34%

  • Kibon21%
  • Leikedun15%
  • ZoomPlay10%
  • FANSOF.FANS8%
  • Quelcc7%
  • OMyTea5%

Demand

Hand Fan Folding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 23.2×

Search terms

Top Hand Fan Folding search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • folding fan123K/yr
  • hand fan folding114K/yr
  • paper fan83K/yr
  • folding hand fan48K/yr
  • paper fans handheld40K/yr
  • hand fan bamboo22K/yr
  • manual fan24K/yr
  • spanish fan28K/yr
  • fan folding hand18K/yr
  • chinese fan23K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Fan Folding

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
19%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Low quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hand Fan Folding questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data