Skip to content

Hand Fan Folding

Pass

Hand Fan Folding scores 68 out of 100, a Pass. Shoppers spend $199K a year here, search demand grew +800.7% this quarter, and returns run at 0.4% of orders.

Filters Trending
Flapen Score
68
68 / 100
Top 2% of 2,461 Fashion niches · +20 vs the category median of 48
Market size
£199K/yr701K searches / yr
90-day growth
+800.7%search demand this quarter
Competition
46%top-5 click share · 22 brands · 32 sellers

Flapen Score

Hand Fan Folding against its category

The dotted line is the Fashion average. Past it, Hand Fan Folding is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Fan Folding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hand Fan Folding 701K times last year and spent an estimated £199K. The top 5 brands take 60% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +800.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
701K
Growth, 90 days vs prior 90
+800.7%
Conversion, latest week
4.4%
Market size, estimated
£199Ka year
Peak month
July23.2× the quietest month
Top search term
folding fan123K searches a year

02 · Price

A sale here is worth £6.41.

Listings sell for £6.41 on average, from £2.57 to £33.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £6.41 that is £6K to £8K a year per listing.

Average price
£6.41under the $15 to $100 sweet spot
Price range
£2.57–£33.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #429 within Accessories. It carries 833 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#429in Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
833per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Hand Fan Folding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£79K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

32

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

46%

Top 20: 87%

Open market

34%

  • Kibon21%
  • Leikedun15%
  • ZoomPlay10%
  • FANSOF.FANS8%
  • Quelcc7%
  • OMyTea5%

Demand

Hand Fan Folding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 23.2×

Search terms

Top Hand Fan Folding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folding fan123K/yr
  • hand fan folding114K/yr
  • paper fan83K/yr
  • folding hand fan48K/yr
  • paper fans handheld40K/yr
  • hand fan bamboo22K/yr
  • manual fan24K/yr
  • spanish fan28K/yr
  • fan folding hand18K/yr
  • chinese fan23K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Fan Folding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.13

Low quality

Cheap quality sadly

Overpriced as the quality

Durability18%−0.23

It fell apart

Fell apart

one came apart

Strength14%−0.10

Very flimsy 1st one broke straight away

Fragile

A bit flimsy

Charging12%+0.31

takes a little while to charge

did not charge

But now wont hold a charge

Size-Overall5%+0.17

However, it is quite large

Smaller than expected

They are also smaller than I imagined

Love

Value For Money14%+0.80

reasonably priced

Good value

Excellent value

Quality-Overall11%−0.13

Beautiful fan and beautifully made

Decent quality

looks well made

Ease Of Use8%+0.37

Easy to use

easy to store

So handy

Portability7%+0.62

easy portable

It's portable

easy to carry

Advertised Vs Actual Product5%

as shown

It definitely does the job

It's exactly as described

Return

0.4% Return rate 28% Fixable by listing

Size-Overall18%▁█▁▅▃▂

However, it is quite large

Smaller than expected

They are also smaller than I imagined

Charging14%▁▁▁▁█▆

takes a little while to charge

did not charge

But now wont hold a charge

Functionality-Overall12%▁▇▁▆▄█

they won't budge

Fan not working

Strength12%▁▁▁██▅

Very flimsy 1st one broke straight away

Fragile

A bit flimsy

Quality-Overall11%▁▁▁▆▆█

Low quality

Cheap quality sadly

Overpriced as the quality

FAQ

Common Hand Fan Folding questions

Answered from the same tracked data.