Hand Fan Folding
PassHand Fan Folding scores 68 out of 100, a Pass. Shoppers spend $199K a year here, search demand grew +800.7% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 68 / 100Top 2% of 2,461 Fashion niches · +20 vs the category median of 4868
- Market size
- £199K/yr701K searches / yr
- 90-day growth
- +800.7%search demand this quarter
- Competition
- 46%top-5 click share · 22 brands · 32 sellers
Flapen Score
Hand Fan Folding against its category
The dotted line is the Fashion average. Past it, Hand Fan Folding is stronger. Inside it, weaker.
Market
The Hand Fan Folding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Fan Folding 701K times last year and spent an estimated £199K. The top 5 brands take 60% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +800.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.
- Searches, last 12 months
- 701K
- Growth, 90 days vs prior 90
- +800.7%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £199Ka year
- Peak month
- July23.2× the quietest month
- Top search term
- folding fan123K searches a year
02 · Price
A sale here is worth £6.41.
Listings sell for £6.41 on average, from £2.57 to £33.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £6.41 that is £6K to £8K a year per listing.
- Average price
- £6.41under the $15 to $100 sweet spot
- Price range
- £2.57–£33.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #429 within Accessories. It carries 833 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #429in Accessories
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 833per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Hand Fan Folding products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kibon Folding Fans Handheld Fans Hand Fans Bamboo Fans with Tassel for Birthday Gifts Dancing Cosplay Wedding Party Props Decoration (Purple)
- Price
- £3.28
- Rating
- 4.3/5
- Reviews
- 4,305
- Age
- 6y ago

ZoomPlay Folding Hand Fan Handheld Fan Bamboo Hand Fan for Birthday Gifts Dancing Cosplay Wedding Party Black
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 3y ago

Quelcc Hand Fan Folding 2 Pcs Handheld Folding Fan Fabric Hand Fan Paper Fan Rave Fan Black Hand Fans for Women Folding Chinese Handheld Fans for Wedding Party Decoration Birthday Gifts
- Price
- £4.96
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 2y ago

Leikedun 4 Pack Silk Fabric Hand Fans Chinese Fan Hollow Carved Bamboo Folding Hand Fan Handheld Fan for Wedding Gifts Performance Dancing Home Decoration
- Price
- £7.47
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 1y ago

Fisura - Original Handheld Folding Fan with Message in English. Funny Wooden Fan. Original Holding Hand Fans. Birthday Gifts Wedding Party Decoration (Hot Black) (Hot Black)
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 1,301
- Age
- 3y ago
Trending
90-day click momentum
LBSTP Portable Fan Rechargeable 8000mAh Silent - 8.6 Inch Foldable 22dB Oscillating Pedestal Standing Floor Fan & Desk Fan with Remote USB Battery Telescopic Fan for Bedroom Cruise Camping Travel
- Price
- £33.01
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 5mo ago

Fisura - Original Handheld Folding Fan with Message in English. Funny Wooden Fan. Original Holding Hand Fans. Birthday Gifts Wedding Party Decoration (Hot Black) (Hot Black)
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 1,301
- Age
- 3y ago

FANSOF.FANS Chinese Silk Folding Hand Fan Bamboo Handheld Paper Fan Style with Tassel Wedding Fans for Guests Bridal Shower & Hen Party Favours Vintage Japanese Fan Wedding Props & Party Decor
- Price
- £5.82
- Rating
- 4.2/5
- Reviews
- 3,144
- Age
- 6y ago

EeGo Folding Hand Fan Handheld Fan Bamboo Hand Fan for Birthday Gifts Dancing Cosplay Wedding Party 2PCS Black
- Price
- £4.05
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 6mo ago

Quelcc Hand Fan Folding 2 Pcs Handheld Folding Fan Fabric Hand Fan Paper Fan Rave Fan Black Hand Fans for Women Folding Chinese Handheld Fans for Wedding Party Decoration Birthday Gifts
- Price
- £4.96
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 2y ago
Newest
by launch date
LBSTP Portable Fan Rechargeable 8000mAh Silent - 8.6 Inch Foldable 22dB Oscillating Pedestal Standing Floor Fan & Desk Fan with Remote USB Battery Telescopic Fan for Bedroom Cruise Camping Travel
- Price
- £33.01
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 5mo ago

EeGo Folding Hand Fan Handheld Fan Bamboo Hand Fan for Birthday Gifts Dancing Cosplay Wedding Party 2PCS Black
- Price
- £4.05
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 6mo ago

Leikedun 4 Pack Paper Fans Bamboo Wooden Folding Hand Fan DIY Handheld Fan for Wedding Preference Performance Dancing Home Decoration
- Price
- £6.01
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 1y ago

Nogeqi 2 Pcs Hand Fan Folding Handheld Folding for Women Men Black Manual Bamboo Fans Hand Held Chinese Fan with Tassel for Wedding Party and Home Decoration
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 1y ago

Leikedun 4 Pack Silk Fabric Hand Fans Chinese Fan Hollow Carved Bamboo Folding Hand Fan Handheld Fan for Wedding Gifts Performance Dancing Home Decoration
- Price
- £7.47
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
32
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
46%
Top 20: 87%
Open market
34%
- Kibon21%
- Leikedun15%
- ZoomPlay10%
- FANSOF.FANS8%
- Quelcc7%
- OMyTea5%
Demand
Hand Fan Folding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 23.2×
Search terms
Top Hand Fan Folding search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folding fan123K/yr
- hand fan folding114K/yr
- paper fan83K/yr
- folding hand fan48K/yr
- paper fans handheld40K/yr
- hand fan bamboo22K/yr
- manual fan24K/yr
- spanish fan28K/yr
- fan folding hand18K/yr
- chinese fan23K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Fan Folding
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Low quality
Cheap quality sadly
Overpriced as the quality
It fell apart
Fell apart
one came apart
Very flimsy 1st one broke straight away
Fragile
A bit flimsy
takes a little while to charge
did not charge
But now wont hold a charge
However, it is quite large
Smaller than expected
They are also smaller than I imagined
Love
reasonably priced
Good value
Excellent value
Beautiful fan and beautifully made
Decent quality
looks well made
Easy to use
easy to store
So handy
easy portable
It's portable
easy to carry
as shown
It definitely does the job
It's exactly as described
Return
0.4% Return rate 28% Fixable by listing
However, it is quite large
Smaller than expected
They are also smaller than I imagined
takes a little while to charge
did not charge
But now wont hold a charge
they won't budge
Fan not working
Very flimsy 1st one broke straight away
Fragile
A bit flimsy
Low quality
Cheap quality sadly
Overpriced as the quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Fan Folding questions
Answered from the same tracked data.









