Hand Fan Folding
PassHand Fan Folding scores 68 out of 100, a Pass. Shoppers spend an estimated $199K a year here, search demand grew +800.7% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 2,461 Fashion niches · +20 vs the category median of 4868
- Market size
- £199K/yr701K searches / yr
- 90-day growth
- +800.7%search demand this quarter
- Competition
- 46%top-5 click share · 22 brands · 32 sellers
Flapen Score
Hand Fan Folding against its category
The dotted line is the Fashion average. Past it, Hand Fan Folding is stronger. Inside it, weaker.
Market
The Hand Fan Folding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Fan Folding 701K times last year and spent an estimated £199K. The top 5 brands take 60% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +800.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.
- Searches, last 12 months
- 701K
- Growth, 90 days vs prior 90
- +800.7%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £199Ka year
- Peak month
- July23.2× the quietest month
- Top search term
- folding fan123K searches a year
02 · Price
A sale here is worth £6.41.
Listings sell for £6.41 on average, from £2.57 to £33.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £6.41 that is £6K to £8K a year per listing.
- Average price
- £6.41under the $15 to $100 sweet spot
- Price range
- £2.57–£33.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #429 within Accessories. It carries 833 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #429in Accessories
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 833per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Hand Fan Folding products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kibon Folding Fans Handheld Fans Hand Fans Bamboo Fans with Tassel for Birthday Gifts Dancing Cosplay Wedding Party Props Decoration (Purple)
- Price
- £3.28
- Rating
- 4.3/5
- Reviews
- 4,305
- Age
- 6y ago

ZoomPlay Folding Hand Fan Handheld Fan Bamboo Hand Fan for Birthday Gifts Dancing Cosplay Wedding Party Black
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 3y ago

Quelcc Hand Fan Folding 2 Pcs Handheld Folding Fan Fabric Hand Fan Paper Fan Rave Fan Black Hand Fans for Women Folding Chinese Handheld Fans for Wedding Party Decoration Birthday Gifts
- Price
- £4.96
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 2y ago

Leikedun 4 Pack Silk Fabric Hand Fans Chinese Fan Hollow Carved Bamboo Folding Hand Fan Handheld Fan for Wedding Gifts Performance Dancing Home Decoration
- Price
- £7.47
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 1y ago

Fisura - Original Handheld Folding Fan with Message in English. Funny Wooden Fan. Original Holding Hand Fans. Birthday Gifts Wedding Party Decoration (Hot Black) (Hot Black)
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 1,301
- Age
- 3y ago
Trending
estimated 90-day click momentum
LBSTP Portable Fan Rechargeable 8000mAh Silent - 8.6 Inch Foldable 22dB Oscillating Pedestal Standing Floor Fan & Desk Fan with Remote USB Battery Telescopic Fan for Bedroom Cruise Camping Travel
- Price
- £33.01
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 5mo ago

Fisura - Original Handheld Folding Fan with Message in English. Funny Wooden Fan. Original Holding Hand Fans. Birthday Gifts Wedding Party Decoration (Hot Black) (Hot Black)
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 1,301
- Age
- 3y ago

FANSOF.FANS Chinese Silk Folding Hand Fan Bamboo Handheld Paper Fan Style with Tassel Wedding Fans for Guests Bridal Shower & Hen Party Favours Vintage Japanese Fan Wedding Props & Party Decor
- Price
- £5.82
- Rating
- 4.2/5
- Reviews
- 3,144
- Age
- 6y ago

EeGo Folding Hand Fan Handheld Fan Bamboo Hand Fan for Birthday Gifts Dancing Cosplay Wedding Party 2PCS Black
- Price
- £4.05
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 6mo ago

Quelcc Hand Fan Folding 2 Pcs Handheld Folding Fan Fabric Hand Fan Paper Fan Rave Fan Black Hand Fans for Women Folding Chinese Handheld Fans for Wedding Party Decoration Birthday Gifts
- Price
- £4.96
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 2y ago
Newest
by launch date
LBSTP Portable Fan Rechargeable 8000mAh Silent - 8.6 Inch Foldable 22dB Oscillating Pedestal Standing Floor Fan & Desk Fan with Remote USB Battery Telescopic Fan for Bedroom Cruise Camping Travel
- Price
- £33.01
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 5mo ago

EeGo Folding Hand Fan Handheld Fan Bamboo Hand Fan for Birthday Gifts Dancing Cosplay Wedding Party 2PCS Black
- Price
- £4.05
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 6mo ago

Leikedun 4 Pack Paper Fans Bamboo Wooden Folding Hand Fan DIY Handheld Fan for Wedding Preference Performance Dancing Home Decoration
- Price
- £6.01
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 1y ago

Nogeqi 2 Pcs Hand Fan Folding Handheld Folding for Women Men Black Manual Bamboo Fans Hand Held Chinese Fan with Tassel for Wedding Party and Home Decoration
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 1y ago

Leikedun 4 Pack Silk Fabric Hand Fans Chinese Fan Hollow Carved Bamboo Folding Hand Fan Handheld Fan for Wedding Gifts Performance Dancing Home Decoration
- Price
- £7.47
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
32
Est. top-5 brand share
60%
Top 20: 98%
Est. top-5 click share
46%
Top 20: 87%
Open market
34%
- Kibon21%
- Leikedun15%
- ZoomPlay10%
- FANSOF.FANS8%
- Quelcc7%
- OMyTea5%
Demand
Hand Fan Folding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 23.2×
Search terms
Top Hand Fan Folding search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- folding fan123K/yr
- hand fan folding114K/yr
- paper fan83K/yr
- folding hand fan48K/yr
- paper fans handheld40K/yr
- hand fan bamboo22K/yr
- manual fan24K/yr
- spanish fan28K/yr
- fan folding hand18K/yr
- chinese fan23K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Fan Folding
We read the reviews and the return reasons for every product selling here.
“Low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Fan Folding questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









