Hamilton
soft demand (-18.7% this quarter) — Hamilton doesn't clear our bar today.
Flapen Score
Is Hamilton profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hamilton is a £76K/yr Amazon United Kingdom market (290K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Hamilton: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.7% over the last 90 days and 2.9% of searches end in a purchase.
£76K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 28 products
Top Hamilton products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hamilton Inspired Gift Hamilton Musical Inspired Lyrics Gift My Thoughts Have Been Replaced by Hamilton Lyrics (Hamilton Lyrics)
- Price
- £12.30
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 5y ago
American Musical Hamilton Ultra Soft Throw Blanket Flannel Fleece All Season Light Weight Living Room/Bedroom Warm Blanket
- Price
- £12.36
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 5y ago
Hamilton Birthday Card with Envelope Funny Birthday Cards for Men Inspired by Hamilton the Musical Perfect Paper Greeting Birthday Gift Card for Husband or Son Theatre Lovers Gift
- Price
- £3.25
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 9mo ago
55Pcs Musical Theatre Inspired Stickers Pack Waterproof Cartoon Meme Stickers for Kids Teens Adults Funny Stickers for Water Bottles Laptops Phone Scrapbooks Luggage
- Price
- £4.29
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 8mo ago
Hamilton Musical Metal Signs Aluminum Alexander Hamilton Metal Sign for Wall Decoration Vintage Tin Signs for Living Rooms Bedrooms Studies Theaters Bars.
- Price
- £6.18
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 8mo ago
Trending
90-day click momentum
Joalpysm Hamilton Musical Journal A5 Spiral Notebook Set with Pen and Mesh Bag Broadway Gift for Fans 80 Pages Lined Notebook for Journaling Work School
- Price
- £6.69
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
Hamilton Birthday Card for Men Smooth-Writing Hamilton Merch Card with Gold Envelope Mens Birthday Cards for Hamilton Lovers and Enthusiasts Creative Gifts for Birthdays
- Price
- £3.67
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Joalpysm 8 Pcs Hamilton Musical Keychains Broadway Themed Acrylic Keyring Set Alexander Hamilton Inspired Key Chains for Fans Musical Theater Lovers Collectible Gift Set
- Price
- £4.12
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
Fakcrkun 4 PCS Hamilton Musical Bracelet Set Elegant Hamilton Merch Gifts for Music Lovers Black Gold Wristband with Card Accessories for Concert Theater Fans
- Price
- £6.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Hamilton Makeup Bag Music Lover Cosmetic Bag Large Capacity Make Up Bags for Women Girls Travel Vacation Hamilton Gifts for Music Lovers
- Price
- £4.63
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Newest
by launch dateJoalpysm Hamilton Musical Journal A5 Spiral Notebook Set with Pen and Mesh Bag Broadway Gift for Fans 80 Pages Lined Notebook for Journaling Work School
- Price
- £6.69
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 3mo ago
Hamilton Birthday Card for Men Smooth-Writing Hamilton Merch Card with Gold Envelope Mens Birthday Cards for Hamilton Lovers and Enthusiasts Creative Gifts for Birthdays
- Price
- £3.67
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Joalpysm 8 Pcs Hamilton Musical Keychains Broadway Themed Acrylic Keyring Set Alexander Hamilton Inspired Key Chains for Fans Musical Theater Lovers Collectible Gift Set
- Price
- £4.12
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
VOYANTE Hamilton Mug 20oz Hamilton Merch Cup Opera Theme Insulated Coffee Cup with Lid and Straw Stainless Steel Travel Mugs for Hot Drinks Hamilton Gifts Fans Kid Friend Enthusiasts
- Price
- £12.68
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 6mo ago
Joalpysm Reusable Bag Hamilton Tote Bag Double-Sided Printing Handbag Practical Canvas Bag Shopping Bags Hamilton Merch with Musical Quotes Canvas Tote Bags for Women Musical Lovers
- Price
- £5.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
27
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
23%
- JTOUK23%
- Joalpysm20%
- Xiumui11%
- VOYANTE10%
- Fakcrkun7%
- YEVON6%
Hamilton demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Top Hamilton search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hamilton161K/yr
- hamilton merch92K/yr
- hamilton gifts21K/yr
- hamilton musical merchandise17K/yr
What reviews say buyers love and hate about Hamilton
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Really good quality”
“exactly what I was hoping for”
“It is a good size”
“has a lot of uses”
“Its fleecy and warm”
What buyers complain about
67% of reviews“They are small”
“Not great print quality”
“Really upsetting as this was intended to be a gift which now I cannot give”
“Terrible quality”
Hamilton return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hamilton questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
