Is hamilton profitable to sell on Amazon United Kingdom?

The niche generates £76K/yr across 28 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (48/100).

How competitive is the hamilton niche?

13 brands and 27 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in hamilton?

Top complaints mined from reviews: Size-Overall, Print Quality, Gifting Purpose. The return rate is 0.4%.

When does demand for hamilton peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the hamilton niche?

Listings span £3.25–£24.22; the average listing price is £9.13 (sweet spot $15–$100). The average incumbent carries 25 reviews — the moat a new listing must climb.

hamilton

Skip it

Soft demand (-18.7% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible25.18

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Price range

Okay£3.25–£24.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.13

avg listing price — sweet spot $15–$100

Market size

Bad£76K

£76K/yr · 290K searches

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, hamilton is a £76K/yr Amazon United Kingdom market (290K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

hamilton market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £55K–£73K; units × avg price
Conversion rate: 2.9%
Avg BSR: #1,415
Page quality: 0%
Prime: 96%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

23%

JTOUK23%
Joalpysm20%
Xiumui11%
VOYANTE10%
Fakcrkun7%
YEVON6%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -18.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top hamilton search terms

hamilton161K/yr -18.9%0.8% conv.
hamilton merch92K/yr -15.5%2.7% conv.
hamilton gifts21K/yr -31.6%2.5% conv.
hamilton musical merchandise17K/yr -16.5%1.1% conv.

All search terms

Top hamilton products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hamilton Inspired Gift Hamilton Musical Inspired Lyrics Gift My Thoughts Have Been Replaced by Hamilton Lyrics (Hamilton Lyrics)

JTOUK£12.304.7★50 rev

American Musical Hamilton Ultra Soft Throw Blanket Flannel Fleece All Season Light Weight Living Room/Bedroom Warm Blanket

Xiumui£12.364.5★123 rev

Hamilton Birthday Card with Envelope Funny Birthday Cards for Men Inspired by Hamilton the Musical Perfect Paper Greeting Birthday Gift Card for Husband or Son Theatre Lovers Gift

VOYANTE£3.254.2★8 rev

55Pcs Musical Theatre Inspired Stickers Pack Waterproof Cartoon Meme Stickers for Kids Teens Adults Funny Stickers for Water Bottles Laptops Phone Scrapbooks Luggage

YEVON£4.293.5★7 rev

Hamilton Musical Metal Signs Aluminum Alexander Hamilton Metal Sign for Wall Decoration Vintage Tin Signs for Living Rooms Bedrooms Studies Theaters Bars.

Joalpysm£6.183.5★2 rev

Newest

by launch date

Joalpysm Hamilton Musical Journal A5 Spiral Notebook Set with Pen and Mesh Bag Broadway Gift for Fans 80 Pages Lined Notebook for Journaling Work School

Joalpysm£6.691 rev

3mo ago

Hamilton Birthday Card for Men Smooth-Writing Hamilton Merch Card with Gold Envelope Mens Birthday Cards for Hamilton Lovers and Enthusiasts Creative Gifts for Birthdays

Onperpoe£3.671 rev

4mo ago

Joalpysm 8 Pcs Hamilton Musical Keychains Broadway Themed Acrylic Keyring Set Alexander Hamilton Inspired Key Chains for Fans Musical Theater Lovers Collectible Gift Set

Joalpysm£4.122 rev

4mo ago

VOYANTE Hamilton Mug 20oz Hamilton Merch Cup Opera Theme Insulated Coffee Cup with Lid and Straw Stainless Steel Travel Mugs for Hot Drinks Hamilton Gifts Fans Kid Friend Enthusiasts

VOYANTE£12.683 rev

6mo ago

Joalpysm Reusable Bag Hamilton Tote Bag Double-Sided Printing Handbag Practical Canvas Bag Shopping Bags Hamilton Merch with Musical Quotes Canvas Tote Bags for Women Musical Lovers

Joalpysm£5.900 rev

6mo ago

What buyers say about hamilton

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Really good quality”

Advertised Vs Actual Product7%

“exactly what I was hoping for”

Size-Overall7%

“It is a good size”

Ease Of Use7%

“has a lot of uses”

Warmth7%

“Its fleecy and warm”

Value For Money7%

“Price-wise theyre okay”

Comfort-Overall5%

“REAALLY Comfortable”

What buyers complain about

Size-Overall27%

“They are small”

Print Quality20%

“Not great print quality”

Gifting Purpose10%

“Really upsetting as this was intended to be a gift which now I cannot give”

Quality-Overall10%

“Terrible quality”

Top return reasons

Quality-Overall33%

Thin22%

Frame Quality17%

Size-Overall11%

Scratch Resistance6%

Color6%

Print Quality6%

Common questions

Is hamilton profitable to sell on Amazon United Kingdom?: The niche generates £76K/yr across 28 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (48/100).
How competitive is the hamilton niche?: 13 brands and 27 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in hamilton?: Top complaints mined from reviews: Size-Overall, Print Quality, Gifting Purpose. The return rate is 0.4%.
When does demand for hamilton peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the hamilton niche?: Listings span £3.25–£24.22; the average listing price is £9.13 (sweet spot $15–$100). The average incumbent carries 25 reviews — the moat a new listing must climb.