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Halloween Tshirt

Fail

Shoppers spend only $8K a year here, so Halloween Tshirt is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£8K/yr261K searches / yr
90-day growth
+29.2%search demand this quarter
Competition
35%top-5 click share · 22 brands · 24 sellers

Flapen Score

Halloween Tshirt against its category

The dotted line is the Fashion average. Past it, Halloween Tshirt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Tshirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Tshirt 261K times last year and spent an estimated £8K. The top 5 brands take 52% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
+29.2%
Conversion, latest week
0.2%
Market size, estimated
£8Ka year
Peak month
October252.1× the quietest month
Top search term
halloween tshirt27K searches a year

02 · Price

A sale here is worth £13.37.

Listings sell for £13.37 on average, from £5.45 to £22.18. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.37 that is £0 to £1K a year per listing.

Average price
£13.37under the $15 to $100 sweet spot
Price range
£5.45–£22.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #6,612 within Tops, T-Shirts & Shirts. It carries 174 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
59%
Out of stock, average day
27.0%
Average rank
#6,612in Tops, T-Shirts & Shirts
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
174per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Halloween Tshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£251£502£754£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

22 rising

Sellers

24

Top-5 brand share

52%

Top 20: 98%

Top-5 click share

35%

Top 20: 79%

Open market

42%

  • Disney13%
  • SOOOEC11%
  • Generic11%
  • AYNKH9%
  • Willow Gifts7%
  • Heroes Inc.6%

Demand

Halloween Tshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 252.1×

Search terms

Top Halloween Tshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween tshirt27K/yr
  • halloween t shirt22K/yr
  • halloween t shirts for men17K/yr
  • halloween top17K/yr
  • halloween shirts for women6K/yr
  • halloween tshirts for men12K/yr
  • halloween tops for women34K/yr
  • halloween t shirts7K/yr
  • halloween t-shirt5K/yr
  • halloween tshirts6K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Tshirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%−0.68

fit wasnt great

Love

Quality-Overall50%+3.96

Fantastic shirt, great quality and drew plenty of attention

Quality is amazing

Size-Overall33%−0.68

The Size

fits true to size

Value For Money17%+0.94

Well worth it

Return

4.8% Return rate 86% Fixable by listing

Size-Overall71%▁▁██▆█

fit wasnt great

Color14%
Functionality-Overall14%▁▁▁▁█▁

FAQ

Common Halloween Tshirt questions

Answered from the same tracked data.