Halloween Pjs

Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months

431K

Growth, 90 days vs prior 90

-34.6%

Conversion, latest week

0.4%

Market size, estimated

£22Ka year

Peak month

December4.9× the quietest month

Top search term

hello kitty pj bottoms87K searches a year

Listings sell for £12.72 on average, from £5.73 to £19.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £12.72 that is £3K to £6K a year per listing.

Average price

£12.72under the $15 to $100 sweet spot

Price range

£5.73–£19.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

2.3%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #389 within Girls. It carries 50 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

72%

Out of stock, average day

19.8%

Average rank

#389in Girls

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

50per listing

Listings tracked

25

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months