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halloween earrings

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 63Conversion 31Competition 12Returns 81Price range 60Avg price 23Brand share 32Review moat 96Quality gap 62

Review moat

Incredible71.33

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Growth

Good+40.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£3.76–£31.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.44

avg listing price — sweet spot $15–$100

Competition

Bad86%

top-5 click share — a locked-up shelf

Market size

Bad£26K

£26K/yr · 127K searches

According to Flapen's Amazon United Kingdom niche tracking, halloween earrings is a £26K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

halloween earrings market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
£34K–£42K
units × avg price
Conversion rate
2.5%
Avg BSR
#2,395
Page quality
0%
Prime
89%
Sponsored
44%
Out of stock
41.5%
Avg brand age
32 months
Avg seller age
222 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

18

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

10%

  • Smiffys43%
  • TIZU20%
  • Unicra11%
  • Midir&Etain8%
  • IMINI5%
  • GAUEIOUR4%
  • Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +40.6% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 196.8×

Top halloween earrings search terms

  • halloween earrings51K/yr
  • halloween jewellery18K/yr
  • halloween earrings for women29K/yr
  • pumpkin earrings9K/yr
  • halloween earings3K/yr
  • halloween jewellery for women9K/yr
  • halloween earrings studs4K/yr
  • halloween earrings for kids3K/yr
All search terms

Top halloween earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£4K30%£8K45%£12K60%£16K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about halloween earrings

What buyers praise and complain about, mined from review topics.

Top return reasons

Comfort-Overall50%
Size-Overall50%

Common questions

Is halloween earrings profitable to sell on Amazon United Kingdom?
The niche generates £26K/yr across 9 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +40.6%. Flapen's verdict: Skip it (42/100).
How competitive is the halloween earrings niche?
9 brands and 18 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.
When does demand for halloween earrings peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 196.8× the quietest.
What does it cost to enter the halloween earrings niche?
Listings span £3.76–£31.56; the average listing price is £8.44 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.