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Halloween Earrings

Fail

Shoppers spend only $26K a year here, so Halloween Earrings is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£26K/yr127K searches / yr
90-day growth
+40.6%search demand this quarter
Competition
86%top-5 click share · 9 brands · 18 sellers

Flapen Score

Halloween Earrings against its category

The dotted line is the Fashion average. Past it, Halloween Earrings is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Earrings 127K times last year and spent an estimated £26K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+40.6%
Conversion, latest week
2.5%
Market size, estimated
£26Ka year
Peak month
October196.8× the quietest month
Top search term
halloween earrings51K searches a year

02 · Price

A sale here is worth £8.44.

Listings sell for £8.44 on average, from £3.76 to £31.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.44 that is £0 to £844 a year per listing.

Average price
£8.44under the $15 to $100 sweet spot
Price range
£3.76–£31.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£844
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 41.5% of listings are out of stock. The average listing ranks #2,395 within Novelty Jewellery. It carries 71 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
41.5%
Average rank
#2,395in Novelty Jewellery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
71per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Halloween Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

18

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

10%

  • Smiffys43%
  • TIZU20%
  • Unicra11%
  • Midir&Etain8%
  • IMINI5%
  • GAUEIOUR4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Halloween Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 196.8×

Search terms

Top Halloween Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween earrings51K/yr
  • halloween jewellery18K/yr
  • halloween earrings for women29K/yr
  • pumpkin earrings9K/yr
  • halloween earings3K/yr
  • halloween jewellery for women9K/yr
  • halloween earrings studs4K/yr
  • halloween earrings for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Return

1.7% Return rate 50% Fixable by listing

Comfort-Overall50%▁▁█▁▁▁
Size-Overall50%

FAQ

Common Halloween Earrings questions

Answered from the same tracked data.