Halloween Costumes for Women

Shoppers searched for this 14.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £357K a year.

Searches, last 12 months

14.0M

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

0.2%

Market size, estimated

£357Ka year

Peak month

October255.1× the quietest month

Top search term

costume417K searches a year

Listings sell for £14.17 on average, from £4.96 to £31.45. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At £14.17 that is £1K to £4K a year per listing.

Average price

£14.17under the $15 to $100 sweet spot

Price range

£4.96–£31.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

100–250

Revenue per listing a year

£1K–£4K

Returns

3.7%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #570 within Nightwear. It carries 646 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

18.2%

Average rank

#570in Nightwear

Average rating

4.05 starsAmazon United Kingdom average 4.36 stars

Average reviews

646per listing

Listings tracked

20

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months