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Halloween Costumes for Women

Halloween Costumes for Women shows beatable incumbent ratings (4.0★), but weak search conversion (0.2%) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 54Growth 33Conversion 2Competition 45Returns 41Price range 62Avg price 68Brand share 68Review moat 71Quality gap 92
This niche Category average

Is Halloween Costumes for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Halloween Costumes for Women is a £357K/yr Amazon United Kingdom market (14.0M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.

Halloween Costumes for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.1% over the last 90 days and 0.2% of searches end in a purchase.

£357K

revenue / yr

Units sold / yr60K
Search volume / yr+6.1%14.0M
Conversion rate0.2%
Avg price£14.17

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers18 · 48
Top-5 product click share58%
Open market36%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement75%
New entrants (1y)1· 0 succeeded
Avg rating4.0★
Avg reviews646

Top Halloween Costumes for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£36K£71K£107K£143K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

48

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

32%

  • Get Trend32%
  • Smiffys16%
  • AUYAO7%
  • EYWILYWI5%
  • RSLOVE5%
  • DELIMALI4%

Halloween Costumes for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume14.0MCVR0.2%Products20Brands18Top 5 Brands64%OOS Rate18.2%Rating4.0★Reviews646Avg BSR#570
4.0M3.0MSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 255.1×

Top Halloween Costumes for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • costume417K/yr
  • halloween costumes5.5M/yr
  • fancy dress for adults women266K/yr
  • halloween costumes for women334K/yr
  • halloween costume521K/yr
  • halloween costumes for kids792K/yr
  • halloween costumes men990K/yr
  • womens halloween costume172K/yr
  • mens halloween costume536K/yr
  • kids halloween costumes532K/yr

What reviews say buyers love and hate about Halloween Costumes for Women

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money29%

Worth a purchase

Fun/Entertainment Experience18%

Great fun

Quality-Overall14%

Good quality

Size-Overall13%

fit well

Advertised Vs Actual Product10%

Ok. As you'd expect

What buyers complain about

78% of reviews
Quality-Overall18%

It is what it is, cheap

Size-Overall15%

Bad fit

Inflation/Deflation8%

My son ended up walking home after trick or treating with it deflated

Stitch/Finish/Polish8%

The stitching on the seems had come undone on the trousers so couldn't wear them

Advertised Vs Actual Product8%

Bad photo

Halloween Costumes for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Quality-Overall
12%
3Material Quality
4%
4Advertised Vs Actual Product
4%
5Thin
4%

Common Halloween Costumes for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Halloween Costumes for Women 50/100 on Amazon United Kingdom — Worth a look. The niche generates £357K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +6.1% over the last 90 days.
Search demand for Halloween Costumes for Women on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 255.1× the quietest.