Halloween Costumes for Women

Shoppers searched for this 14.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £357K a year.

Searches, last 12 months

14.0M

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

0.2%

Market size, estimated

£357Ka year

Peak month

October255.1× the quietest month

Top search term

costume417K searches a year

Listings sell for £14.17 on average, from £4.96 to £31.45. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At £14.17 that is £1K to £4K a year per listing.

Average price

£14.17under the $15 to $100 sweet spot

Price range

£4.96–£31.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

100–250

Revenue per listing a year

£1K–£4K

Returns

3.7%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #570 within Nightwear. It carries 646 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

18.2%

Average rank

#570in Nightwear

Average rating

4.05 starsAmazon United Kingdom average 4.36 stars

Average reviews

646per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months