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Half Zip Jumper Men

Fail

Demand is soft, at -53.5% this quarter, so Half Zip Jumper Men is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£49K/yr644K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
31%top-5 click share · 18 brands · 62 sellers

Flapen Score

Half Zip Jumper Men against its category

The dotted line is the Fashion average. Past it, Half Zip Jumper Men is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Half Zip Jumper Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Half Zip Jumper Men 644K times last year and spent an estimated £49K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
644K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
0.4%
Market size, estimated
£49Ka year
Peak month
December9.2× the quietest month
Top search term
quarter zip jumper men158K searches a year

02 · Price

A sale here is worth £19.54.

Listings sell for £19.54 on average, from £8.10 to £48.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.54 that is £0 to £2K a year per listing.

Average price
£19.54inside the $15 to $100 sweet spot
Price range
£8.10–£48.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #99 within Jumpers, Cardigans & Sweatshirts. It carries 4,278 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
91%
Out of stock, average day
14.4%
Average rank
#99in Jumpers, Cardigans & Sweatshirts
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,278per listing
Listings tracked
70

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Half Zip Jumper Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

62

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 63%

Open market

10%

  • Amazon Essentials53%
  • COOFANDY21%
  • Charles Tyrwhitt6%
  • QIXING4%
  • Calvin Klein4%
  • HYPESTFIT2%
  • Open — no brand owns it (12 brands, 10%)

Demand

Half Zip Jumper Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Half Zip Jumper Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • quarter zip jumper men158K/yr
  • quarter zip48K/yr
  • mens v neck jumper50K/yr
  • mens quarter zip jumper58K/yr
  • v neck jumper men38K/yr
  • 1/4 zip jumper mens44K/yr
  • half zip jumper men42K/yr
  • mens quarter zip25K/yr
  • mens v neck jumpers uk16K/yr
  • mens 1/4 zip jumper23K/yr

Reviews and returns

What reviews say buyers love and hate about Half Zip Jumper Men

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
5.6%of orders come back
“bit on large side smaller size would fit”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Half Zip Jumper Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data