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Half Zip Jumper Men

Fail

Demand is soft, at -53.5% this quarter, so Half Zip Jumper Men is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£49K/yr644K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
31%top-5 click share · 18 brands · 62 sellers

Flapen Score

Half Zip Jumper Men against its category

The dotted line is the Fashion average. Past it, Half Zip Jumper Men is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Half Zip Jumper Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Half Zip Jumper Men 644K times last year and spent an estimated £49K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
644K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
0.4%
Market size, estimated
£49Ka year
Peak month
December9.2× the quietest month
Top search term
quarter zip jumper men158K searches a year

02 · Price

A sale here is worth £19.54.

Listings sell for £19.54 on average, from £8.10 to £48.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.54 that is £0 to £2K a year per listing.

Average price
£19.54inside the $15 to $100 sweet spot
Price range
£8.10–£48.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #99 within Jumpers, Cardigans & Sweatshirts. It carries 4,278 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
91%
Out of stock, average day
14.4%
Average rank
#99in Jumpers, Cardigans & Sweatshirts
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,278per listing
Listings tracked
70

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Half Zip Jumper Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

62

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

31%

Top 20: 63%

Open market

10%

  • Amazon Essentials53%
  • COOFANDY21%
  • Charles Tyrwhitt6%
  • QIXING4%
  • Calvin Klein4%
  • HYPESTFIT2%
  • Open — no brand owns it (12 brands, 10%)

Demand

Half Zip Jumper Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Half Zip Jumper Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quarter zip jumper men158K/yr
  • quarter zip48K/yr
  • mens v neck jumper50K/yr
  • mens quarter zip jumper58K/yr
  • v neck jumper men38K/yr
  • 1/4 zip jumper mens44K/yr
  • half zip jumper men42K/yr
  • mens quarter zip25K/yr
  • mens v neck jumpers uk16K/yr
  • mens 1/4 zip jumper23K/yr

Reviews and returns

What reviews say buyers love and hate about Half Zip Jumper Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.02

bit on large side smaller size would fit

Very tight fitting

Order bigger size than you need

Durability13%−0.15

Fell apart after a few months

Sleeve Fit13%−0.18

Sleeves too long

the sleeves are quite long

Gap/Hole13%−0.18

Holes in product

One came with a hole in it

the replacement now has a hole in it after 1 wash

Value For Money4%+0.94

It looks more expensive than it was

Love

Size-Overall35%−0.02

Fits well

Fits as expected

It fits that's all I can say sorry

Quality-Overall21%+1.14

Decent quality

Great product

Very impressed with the quality given the price

Comfort-Overall10%+1.23

It is comfortable

Comfortable to wear looks good material not thick not thin warmth just right value for money size fitting good

comfortable to wear

Value For Money10%+0.94

Good Value

Great value for money

Worth the money

Color6%+0.11

is a lovely colour

Nice work jumper blue colour Nice fit

Lots of colours to choose from

Return

5.6% Return rate 79% Fixable by listing

Size-Overall54%▆▆█▇▇▇

bit on large side smaller size would fit

Very tight fitting

Order bigger size than you need

Color8%▄▇▂▂▄█
Thin6%█▄▅▆▂▃
Quality-Overall5%▆▆▄█▃▃

It is not super high quality

Shape/Style4%▃▂▃▇█▃

FAQ

Common Half Zip Jumper Men questions

Answered from the same tracked data.